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An Unorthodox Way to Gain Brand Awareness: The Beren Dilemma

Techipedia: Tamar Weinberg

Millions of people and organizations are using Change.org’s online petition tools to change laws, influence corporate behavior, and make their communities healthier, safer, and more equitable. I can probably attribute at least 2,000 of the votes to Yahoo! because a Yahoo! The Situation. How to Fix the Situation.

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