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Why Influence Mining is the Next Gold Rush | social crm | Social.

Convince & Convert

Joe Fernandez is CEO of Klout , a provider of influence metrics that is being incorporated into a variety of social media tools (including CoTweet , a client of mine) Jay Baer : What’s changed in the last two years or so with regard to access to influencer information? Customer service? It will be interesting to watch.

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Is Twitter for Business Even Worth the Trouble | social crm.

Convince & Convert

consumers from ExactTarget and CoTweet (they are clients) called Twitter X-Factors shows that just 5% of Americans follow even one brand on Twitter. Yes, there is always a new social media flavor of the week to try and Facebook may be bigger than Twitter but if I had to pick any crowd to get chummy with as a marketer, Twitter would be it.