The Ultimate List of Social Media Acronyms and Abbreviations
Hootsuite
JANUARY 13, 2021
ROI is one of the most common ways businesses assess the success of campaigns and ventures. UGC: User-Generated Content. Also known as pay per click (PPC), this abbreviation refers to the price an advertiser pays for each click earned on a campaign. FTP: File Transport Protocol. IM: Instant Messaging.
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