Social Media Strategery

JULY 12, 2009

We established the hashtag that we would use when blogging or Yammering about the Uconference. To address this, we decided to use both Yammer and Adobe Connect , allowing chatting and live audio/video. We also briefed our leadership team the following day with our own post-event report. platform – hello.bah.com.

Gov 2.0 85

Gov 2.0 Meeting Yammer Wiki 85

Social Media Strategery

NOVEMBER 2, 2008

Before rolling out ANY type of social media application, whether it’s blogs, or a wiki, or microblogging, make sure that you do an assessment of your user culture first. That’s why I love a tool like Yammer. Yammer is a microblogging application similar to Twitter, only it’s focused on businesses.

Gov 2.0 63

Gov 2.0 Wiki Social Media Yammer 63

Social Media Strategery

NOVEMBER 30, 2008

Use an open source microblogging service like Yammer or QikCom. If your organization already uses Instant Messaging, microblogging offers the potential to turn those one-on-one conversations into group collaboration. For example, Aberdeen recently published a report on Sales 2.0 brief summary: [link].

Gov 2.0 56

Gov 2.0 Web 2.0 Social Media Wiki 56