What marketers need to know about managing social media through an economic downturn
Sprout Social
FEBRUARY 16, 2023
Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. A Q1 ‘23 Sprout pulse survey found that 77% of consumers are more likely to spend more with brands they feel connected to, up from 57% in 2018. It’s challenging to navigate, but possible with some extra preparation.
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