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What marketers need to know about managing social media through an economic downturn

Sprout Social

Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. Encourage conversations in the comments, keep community Facebook groups alive and active, and engage with accounts of all sizes. It’s challenging to navigate, but possible with some extra preparation. We tapped Carilu Dietrich to find out.

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Enterprise 2.0: social scorecard and social media karma

Laurel Papworth

And don’t be surprised if Facebook comes up with some kind of Facebook Credits/Work Game scorecard integration. Atlassian Confluence wiki karma. If we give points to customers for loyalty and service in ecommerce systems why can’t we reward employees for the same behaviours? Elgg (education) karma.

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