The role of social media in managing projects for brands
Socialmedia.biz
FEBRUARY 25, 2016
Alternative B2B channels. Some studies have found social media is not as effective in garnering B2B leads as are time-tested lead-gen methods like business events, trade summits, and telemarketing. B2B content marketing has lately been centering around social media. Another one is Yammer. Analytics-driven approach.
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