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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

While 47% felt somewhat good at social measurement in 2011, just 38% said the same in 2012. The majority (as much as 70%) is “dark social”—links shared through email or instant messaging that generally get lumped in with “direct” traffic in analytics programs like Google Analytics. ( Marketing Charts ).

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The Ultimate List of Social Media Definitions You Need to Know

Hootsuite

Many high-profile bloggers are categorized as influencers, since their content reaches a large number of people. Influencer. An influencer is a social media user with a significant audience who can drive awareness about a trend, topic, company, or product. See Influencer marketing. Influencer marketing.

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