50 (of the) Best Social Media Guides, Tips and Insights of 2011 (So Far)
Webbiquity SMM
SEPTEMBER 12, 2011
Influential voices like Olivier Blanchard and Jacquie McCarnan present formulas and methods for ROI calculation, while Steve Goldman contends that social media ROI can’t be measured in isolation, and Jackie Cohen reports that more than a third of CMOs still have no idea whether or not social media marketing is producing any ROI.
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