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Bravo Dan Gilbert – a PR stunt that worked

Jeff Esposito

Since the team has a superstar void, this club would be granted special access to the team with events like “meet the new guys,” or Q&A’s with the coaching staff or player personnel or surveys on who the Cavs should target. The other one doesn't seem to jive for me. Think he should have done what Abe Lincoln would have done.

Jive 30