Brands Film Flash Mob Mobile 
Laurel Papworth
SEPTEMBER 1, 2010
This post takes a look at how grassroots, user generated flash mobs got hijacked and became agency created, professionally choreographed and danced by hired talent, to flog products. This is an agency created (won ad of the year) flash mob for T Mobile – Saatchi and Saatchi. Is Mardi Gras a flash mob?
Techipedia: Tamar Weinberg
JANUARY 28, 2010
It’s why T-Mobile succeeded with a flash mob. Fede Alvarez published a small film to YouTube a few weeks ago, and it landed him a $30 million movie deal. Are you looking for brand awareness or visibility, or are you looking for money? It’s why she is now famous. It all depends on your goals.
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