Mon.Jul 18, 2016

Remove marketing-communities
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Monday Roundup: Learning from Measurement Mistakes

Waxing UnLyrical

Why: “With so many audiences, communication channels and types of messaging, proving the impact of public relations may seem impossible, but all you need is the right measurement strategy and the will to adapt to these changes,” writes Katie Gaab for Cision. Measuring Mobile Marketing Requires Different Metrics.

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[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience? Want to hear more insights and opinions from digital marketing and social media professionals at some of the world’s top brands and organisations? ” @ariannahuff We got you, Arianna.

Campaign 106
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[Interview] How Airbnb’s #LiveintheMovies Twitter Campaign Stole Cinema’s Biggest Night

Audiense

” This campaign reached an audience outside of Airbnb’s immediate community, how did you analyse this audience? Want to hear more insights and opinions from digital marketing and social media professionals at some of the world’s top brands and organisations? ” @ariannahuff We got you, Arianna.

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Why Do Tweets Go Viral? Our 10 Most Successful Tweets and the Psychology Behind Why They Worked

Buffer Social

If you’re anything like me, there are only a handful of things more exciting for a social media marketer than when a Tweet “goes viral.” Better yet, I hoped to determine the formula for Buffer’s most successful tweets so that I could repeat the process and share what I’ve learned with marketers everywhere.