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The 10 Best Influencer & Social Media Marketing Podcasts in 2024
Social Media Marketing Blog

The 10 Best Influencer & Social Media Marketing Podcasts in 2024


Updated on May 15, 2024
4 minute read

Grab your headphones. 🎧

Published May 15, 2024
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Podcasts are a fun (and free!) way to learn about social media and the creator economy — especially when you’re not up for reading. 

And the best influencer and social media marketing podcasts have engaging hosts, actionable tips, and helpful examples.

So, whether you're an established social media marketer or a budding creator, add these 10 podcasts to your playlist ASAP.

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#1: Beyond Influence

ICYMI: Beyond Influence is a go-to podcast for all things influencer marketing.

Hosted by Love Is Blind alum, creator, and Later’s Head of Influencer Engagement Kwame Appiah, and Later’s CEO Scott Sutton, this show aims to:

  • Provide a roadmap to creating meaningful relationships between brands, influencers, and consumers

  • Unpack the experiences of top creators, industry voices, and marketers (so you can hear from both sides of the coin) 

  • Offer tips, insights, and takeaways to new (and established) creators 

It'll have rotating guests, including former TV personalities like Chelsea Griffin Appiah and Jason Tartrick, to entrepreneurs like Tessa Barton, to brand experts, and more. 

New episodes drop weekly wherever you get your podcasts — listen now

#2: The Influencer Podcast

Creator, bestselling author, and brand coach Julie Solomon gives listeners an insider experience in The Influencer Podcast. 

We’re talking inspiration, tips, and real-life experience for influencers and creators looking to “tap into their next level of visibility and impact.” 

Landing page for The Influencer Podcast.

#3: Girlboss Radio

Girlboss Radio is back with host Avery Francis, and a renewed mission to “help women find success on their own terms."

With 23M+ downloads, Girlboss Radio covers it all — from relationship advice to marketing tips, and features tops guests like Rare Beauty's CMO, Katie Welch.

#4: The Shine Online Podcast

Creator and video marketing coach Natasha Pierre (known as Shine with Natasha) is helping businesses show up on video with The Shine Online Podcast

From confidence tips to sustainable strategies, Natasha’s podcast is packed with all the need-to-knows to fuel your growth on social. 

Landing page for The Shine Online Podcast.

#5: Social Minds

Social Minds is the UK’s “first-ever dedicated social media marketing podcast” powered by Social Chain.

The hosts are joined every week by various business leaders and creators to talk about the impact of social media, how to navigate it, and their unique strategies and roles. 

Thinking of creating your own podcast this year? Read our tips here: How to Start & Launch a Podcast in 2024

#6: Marketing Girly

Women in marketing: this one’s for you.

In this Sky Society podcast, founder and host Natalie Peters interviews women marketers for all their career advice and success stories — to help you get exactly where you want to be. 

#7: Her Life By Design

Whether you’re an aspiring influencer, established creator, or a brand who wants to work with influencers, Her Life By Design by Christina Galbato is a must-listen.

While the podcast is currently paused, previous episodes touch on entrepreneurship, content creation, and influencer marketing — and the tips are still relevant and helpful.

Landing page for Her Life By Design Podcast.

#8: Savvy Social Podcast

Social media strategist, Andréa Jones, is the host of the Savvy Social Podcast, a show dedicated to helping business owners learn how to use social media and build connections. 

#9: Creator Club Podcast

Content creators, tap in.

In this creator-centric podcast, Katie Steckly explores everything from content planning to navigating brand deals that'll help you thrive in the digital space.

#10: Social Media Decoded

With over 11 years of experience as a content creator and influencer, host Michelle Thames answers all of your burning questions about social media.

Even better? Each episode is incredibly bite-sized, with most falling under 10 minutes.

What are your favorite influencer and social media marketing podcasts? We’re all ears (pun intended). Let us know on Later’s Instagram account.

And while you're here, subscribe to Later's free newsletter to get the latest influencer and social media news, tips, and resources. 

Never Miss a Trend AgainJoin over 1 million marketers to get social news, trends, and tips right to your inbox!Email Address
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