As part of a recent Facebook Business webinar, Facebook's creative team outlined a range of key tips on framing, composition and editing, in order to maximize the performance of your Facebook content.
Within this, Facebook provided the below infographic outline, which is aimed at film producers who are looking to better utilize vertical format to generate more interest in their upcoming projects. But the tips noted are actually fairly universal - while you may not have a film to promote, or a preview to draw content from, the framing and presentation notes, along with the recommended editing apps, could come in handy for your Facebook ads and Stories.
Check out the full infographic below - hopefully it'll get you thinking on how to improve your on-platform content.