Managing your brand’s online presence and reach can be a challenging task.
Social media marketing keeps evolving with each new social app. Add to the mix the ever-changing trends, you realize you need a robust social media strategy to run successful online campaigns.
The brands that get it right do so by leveraging social monitoring and listening. Mention is a good example of a platform helping brands track and post to social media apps.
Table of Contents
Mention: A quick overview
Mention offers a suite of features to help brands monitor relevant online discussions, listen to and capture information from posts, and publish posts to social platforms.
The tool helps you manage your social media accounts with the help of market insights. These are taken from Facebook, Instagram, Twitter, YouTube, Reddit pages, and even blogs and forums.
Highlights of this tool include:
- Social listening and publishing to help you track relevant mentions and publish content that works with audiences
- Media monitoring including competitor analysis, to increase your chances against your competition
- Marketing resources help you with your social media strategies and online media management
- Free platform-specific tools
While these are appealing features, Mention is not without a few drawbacks:
- The solo plan only includes 2 alerts and 1 account per social network.
- The pro plan allows up to 10 social networks but costs $83 per month, a pricey amount for small business owners.
- None of the solo, pro, and pro plus plans packages include TikTok, Pinterest, YouTube, or radio and TV.
- According to a review, the tool confuses information about the brand and draws on data from other similar-sounding names.
Overall, Mention can be a useful tool. But if you’re looking for Mention alternatives tailored to your specific budget and offering different features, you’ve come to the right place.
Top 7 Mention alternatives for 2024
Here is a list of social monitoring platforms that work as great alternatives to Mention.
1. Keyhole
With over 6,000,000,000+ posts analyzed, Keyhole boasts of big-wig brands such as Google, Spotify, L’Oreal, and Mashable. Our tool excels at tracking and gathering real-time social media data and using simple graphs and pie charts to depict the information.
Keyhole is a Mention alternative offering end-to-end social media management packages. The tool helps brands understand their most successful posts, what people are engaging with, and how the competition is faring.
Key features:
- Social listening and campaigns: This helps you monitor what people think of your brand and gauge campaign performance in real time.
- Profile analytics: Use this alternative to Mention to understand your growth and engagement better, monitor competitors, and modify social media strategies accordingly.
- Influencer tracking: You can find top social media personas relevant to your brand’s business and analyze their ROIs.
- Quicktrends: This feature helps you monitor the latest trends and conduct market research.
Platforms supported:
- TikTok
- YouTube
Pricing:
Keyhole’s pricing starts from $63/month for individuals and small businesses. The other four packages are Team, Pro, Advanced, and Enterprise at $119/month, $199/month, $359/month, and $833/month. A yearly subscription even gets you 2 months of free usage.
2. Meltwater
Meltwater is a Mention alternative offering digital strategy and marketing solutions. This service is a big proponent of using AI-powered tools to help brands optimize their social media and online campaigns.
Their website lists tools and services categorized by department, industry, and company type.
Key features:
- Media intelligence and social media engagement: This alternative to Mention helps you monitor your business online and engage with audiences.
- Sales and consumer intelligence: You can know your audience better and increase sales revenue with consumer and sales intelligence.
- Data and API integration: Get all your data in one place to make it easier to use
Platforms supported:
Cons:
- The pricing packages are not immediately comparable on the website, and the corresponding feature distribution comes off as vague.
- Meltwater seems to support fewer platforms compared to other Mention alternatives.
Pricing:
Pricing is divided into 4 categories, smallest to largest: Essentials, Advanced, Suite, and Enterprise. The specific amount for each category/package is available on request.
3. Sprout Social
Another popular name among Mention alternatives is Sprout Social. This platform helps businesses of all sizes and kinds with their social media management and online marketing.
Sprout Social can also be a Mention free alternative as the demo sign-up does not require credit card details, and you can get a free trial of features. This all-in-one platform helps brands get social media insights with AI and machine learning (ML) technology. And it is easy to integrate with many other leading platforms.
Key features:
- Optimized send times: Using data from social insights, you can post content on your social media platforms at the best time as per audience engagement.
- Premium analytics: You can identify top posts and content using insights into what’s working for your brand.
- Multi-platform collaboration: Sprout Social allows you to work in teams across different platforms by using shared content calendars.
Platforms supported:
- YouTube
- TikTok
Cons:
- App and website tools sometimes could work slowly due to loading issues.
- Some users report limited features, particularly for LinkedIn.
- The pricing again tends to be on the higher side, particularly for add-on features.
Pricing:
The base Standard plan costs $249/month, with each additional user costing $199/month. The other Professional and Advanced plans cost $399/month and $499/month respectively, and they have on-request Enterprise pricing.
4. Hootsuite
With a playful and casual approach to their website, you can see why Hootsuite makes a good Mention alternative. This social media optimization platform offers a host of features to help brands catch the pulse of audiences.
From social listening to engagement tools to AI-led content creation, Hootsuite has all the standard elements you’d need to keep your brand active online. The wide range of integrations and cross-industry applications of this service could benefit most businesses.
Key features:
- Schedule and publish posts: With their OwlyWriter AI, you can quickly create post captions and access new ideas using the helpful prompts.
- Manage social advertising: A main reason Hootsuite makes a good alternative to Mention is the ease with which you can manage organic content and paid ads in one place.
- Compiled social listening: Top social listening software you might already be using (Talkwalker, for example) can be integrated into your Hootsuite dashboard.
Platforms supported:
- YouTube
- TikTok
- YouTube
- TikTok
Cons:
- Hootsuite doubles as Mention’s free alternative with its free version and trial version. However, the most useful social media management features are only available in much more expensive packages.
- The specific use of data points is not always straightforward with the app. Data interpretation and strategy implementation can be complicated.
Pricing:
Hootsuite has 4 plans. The Professional and Team plans are priced at $99/month and $249/month. The Business package starts at $739/month. Larger companies can choose a custom Enterprise plan.
5. Awario
Awario is another reliable alternative to Mention, with its advanced sentiment analytics and real-time social insights. Brands can use Awario to monitor conversations relating to their business across many social media apps.
The platform tracks mentions from the web and helps brands grow their business. It helps users leverage relevant influencers and boost visibility. It also offers market research tools and helps with customer engagement.
Key features:
- Sentiment analytics: You can organize social mentions based on whether they’re positive, negative, or neutral.
- Awario Leads: Make use of lead generation and social selling in real time.
- Boolean search: Manually perform Boolean search to find the most relevant results.
Platforms supported:
- YouTube
- Vimeo
Cons:
- There are limits on advanced filters and in-depth information in reports.
- It can be slow in historical analysis and keyword tracking.
- Fewer high-end features are available compared to other platforms.
Pricing:
Awario has 3 main pricing options. These are available for discounted rates if you choose the annual billing option. When billed annually, the Starter pack is $29/month, the Pro package is $89/month, and the Enterprise one is $249/month.
6. Mentionlytics
Next on our list of Mention alternatives is Mentionlytics, a robust social media monitoring platform leveraging AI.
Mentionlytics has various features to help brands with media monitoring, social listening, social intelligence, review monitoring, and publishing. It makes use of brand-mention insights to boost brand sales.
Key features:
- Intelligent scouting: Mentionlytics is adept at scouting online media and gathering relevant mentions about a product, person, or brand.
- Crisis and reputation management: The platform offers services to help brands manage online crises and maintain a reputable air.
Platforms supported:
- YouTube
- TikTok
Cons:
- The platform doesn’t have a proper video posting ability.
- Lack of sentiment analysis or hashtag tracking features.
- The platform has a slightly complicated user interface.
Pricing:
Mentionlytics offers 5 pricing options. The Basic, Essential, Advanced, and Pro options are available for $69/month, $139/month, $249/month, and $399/month. Agency/Enterprise pricing is available on request.
7. Brandwatch
Brandwatch is the final Mention alternative on our list, and it sure packs a punch. This platform lets you analyze and collaborate data from social media apps and websites.
The platform helps brands understand their customers and online audiences. Brands can use that data to engage more meaningfully with them.
Key features:
- Immense dataset: Ranging from historical, real-time, official, to diverse, Brandwatch lets you access large banks of data that could help your brand.
- Top-notch AI: Allows image analysis, AI-powered searches, and auto-segmentation to classify data as per your needs.
- Add-on products: It offers brands add-on features and benefits such as Consumer Research and Vizia (Intelligent Reporting).
Platforms supported:
- YouTube
- TikTok
Cons:
- The Brandwatch user interface can be tricky to use, and the mobile version is often buggy.
- It can generate a lot of unrelated mentions, even with many filter settings.
Pricing:
Brandwatch has pricing plans covering Standard to Enterprise options. They have curated features for researchers and analysts, social media managers, and influencer marketers. Pricing is available on demand.
Final words
Overall, Mention has a great arsenal of features to its credit. But knowing these Mention alternatives can help you choose one according to your specific needs.
Many of the alternatives in this blog offer great features, but this comes at a much higher price. Conversely, the lower-priced social media monitoring platforms don’t always have the best combination of features.
This is where Keyhole truly makes its mark — we offer a balanced set of key features at very dynamic, reasonable prices.
Keen on trying a few of these social media monitoring tools to grow your business?
Check out Keyhole’s packages to get started.
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Frequently Asked Questions
1. What are Mention alternatives?
Mention alternatives are tools and platforms that offer similar features to Mention in terms of monitoring and analyzing social media conversations about brands.
2. What are some popular Mention alternatives?
Some popular Mention alternatives include Keyhole, Brand24, Sprout Social, and Meltwater.
3. How do I choose the right Mention alternative for my business?
When choosing a Mention alternative, consider features such as real-time monitoring, sentiment analysis, customized reporting, and social media platform integrations. Also, consider your budget, business needs, and the size of your company.