The right social media monitoring tool can change the way you run your campaigns for the better. With a simple interface, integrations with other popular platforms, and dynamic features, you can find gaps in your efforts, hop on relevant trends, and expand your social media reach.
One such platform is Brand24, a popular social listening tool that can track your social media mentions, leverage sentiment analysis, and create reports.
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Brand 24: A brief review
Brand24 allows you to monitor and analyze online conversations and engage in discussions relevant to your brand.
The tool crawls the web and digs out every mention of your brand across social media platforms, forums, blogs, and other media. You can create comprehensive reports on your social media performance.
Some other features of Brand24 include:
- Influence score
- Sentiment analysis
- Alerts
- Discussion Volume Chart
- Competitor analysis
However, Brand24 has its limitations:
- The Individual subscription pack costs $99/month, which small businesses may find difficult to afford
- It’s media mention alerts are not always relevant
- The mobile app isn’t very user-friendly
- The sentiment analysis feature lacks accuracy
- Brand24 doesn’t have an option to exclude URLs
Want a brand24 alternative that runs on autopilot, fits your budget, and generates the most accurate insights on your social media performance? Read on.
Top 7 Brand24 Alternatives For 2024
Here are some of the best Brand24 alternatives worth your attention:
1. Keyhole
First up is Keyhole, a real-time social media analytics and management tool that offers an end-to-end solution for your social media marketing.
One of the best Brand24 alternatives, our platform automates your social media reporting and keeps you on top of your impact on the audience. Whether you are a small agency or a global brand, Keyhole will track your competitors, monitor brand mentions, and elevate your social media presence without burning a hole in your budget.
Key features:
- Social media management: You can manage multiple social media accounts on Keyhole’s dashboard. Find out when your audience is the most active, share reports, and collaborate with your team and clients on this end-to-end social media solution.
- Profile and competitor analytics: This brand24 alternative offers profile analytics across all major social media platforms on a comprehensive dashboard. You can run competitor analysis and benchmark the generated data against your online presence.
- Influencer tracking and analytics: Keyhole also lets you identify relevant influencers, assess their engagement rate, and offer insights into their organic metrics. You can track your influencer’s performance in your campaigns in real time as well.
- Hashtag analytics and keyword tracking: You can track the most relevant hashtags and measure their performance.
Platforms supported:
- TikTok
- YouTube
- TikTok
- YouTube
Pricing: Keyhole’s subscription packages start from $79/month for SMBs and freelancers. The other four packages are Team, Pro, Advanced, and Enterprise at $149/month. $239/month, $449/month, and $833/month.
2. Hootsuite
Hootsuite is another reliable alternative to Brand24 with social media automation and publishing features. You can collaborate with your team for content planning on this nifty social media tool.
With its advanced analytics, you can find your most profitable campaigns and track your organic, paid, and web metrics in one dashboard. Additionally, features like social listening, AI-content creation, the best times to post, and engagement tools such as an automated hashtag generator make Hootsuite one of the best Brand24 alternatives out there.
Key features:
- Content calendar: Create, schedule, and publish content for all your platforms from a single dashboard easily.
- Hootbio: Lets you create and manage customizable links on your bio page.
- Social listening: Track brand mentions, emerging and ongoing trends, and competitor campaigns in real time across multiple social media channels.
Platforms supported:
- TikTok
- YouTube
- TikTok
- YouTube
Cons:
- The content planner is not very user-friendly. It goes back to the default while switching pages.
- The publishing and scheduling planner lacks advanced features.
- The content planner is not very user-friendly. It goes back to the default while switching pages.
- The publishing and scheduling planner lacks advanced features.
Pricing: Hootsuite offers 4 subscriptions. The Professional and Team plans are available at $99/month and $249/month. The Business package starts at $739/month. Enterprises can opt for their custom plan.
3. Sprout Social
Next up is Sprout Social, another alternative to Brand24 with extensive social management features. It’s an all-in-one platform where you can plan, schedule, and publish your content at optimal times for maximum engagement.
This Brand24 alternative processes large-scale audience data and uncovers crucial insights into your performance and that of your competitors. You can measure your content’s impact across multiple channels, track brand mentions, and even personalize your customer service with tailored responses.
Key features:
- Viralpost: Its algorithm analyzes your audience’s engagement patterns, content velocity, and other factors to calculate the best times to post.
- Hashtags and content suggestions: Find the most relevant and trending content topics and hashtags to enhance reach.
- Shared content calendar: Plan and schedule multiple social media posts across multiple platforms simultaneously. You can also collaborate with your team in the planning process.
Platforms supported:
- TikTok
- YouTube
- TikTok
- YouTube
Cons:
- The packages are not very affordable for small businesses.
- The packages are not very affordable for small businesses.
Pricing: Sprout Social has Standard, Professional, and Advanced packages at $249/month, $399/month, and $499/month. You can also get custom pricing for the Enterprise subscription.
4. Meltwater
Meltwater is another noteworthy alternative to Brand24 with impressive social media management features like media and consumer intelligence and influencer tracking.
This social media management solution also offers analytics and sales intelligence to revamp your digital presence.
Key features:
- Social listening and analytics: Discover the most happening trends and monitor brand mentions to tap into current audience preferences and stay relevant.
- Influencer tracking: Find influencers who mirror your brand values and have extensive reach among your target audience. You can also track each influencer’s performance to maximize ROI.
- Sales intelligence: This Brand24 free alternative offers customer intelligence, lets you enhance your prospecting strategy, and boosts conversion.
Platforms supported:
Cons:
- The pricing is quite steep considering the features and supported social media platforms.
- The reports don’t cover the granular aspects of social media marketing.
Pricing: Prices for subscriptions are available on request.
5. Mentionlytics
The next Brand24 alternative on our list is Mentionlytics, a user-friendly platform with powerful social media management features.
Especially suitable for small businesses, this social media tracking software analyzes your target audience’s online behavior and digs out insights into what they care about. Above all, what adds Mentionlytics to the list of top Brand24 alternatives is its precision in uncovering the trendiest social media topics.
Key features:
- Trend and conversation tracking: Find relevant trends early on and create engaging campaigns. Monitor your brand mentions to elevate customer support and understand your audience better.
- Competitor analysis: Measure your competitor’s performance and benchmark the metrics against yours to see where you can improve.
- Social Intelligence Advisor: Assess your social media campaign results through real-time charts and feedback from your personal AI-powered Social Intelligence Advisor.
Platforms supported:
Cons:
- It doesn’t have hashtag-tracking features
- Lack of dashboard customization
Pricing: Mentionlytics has 4 standard subscriptions that include Basic, Essential, Advanced, and Pro at $69/month, $139/month, $249/month, and $399/month. This Brand24 free alternative also offers a customizable plan for agencies and enterprises.
6. Brandwatch
With a feature-rich social suite designed to accommodate the fast-paced niche of social media marketing, Brandwatch is a popular alternative to Brand24. From planning content to tracking influencers, this tool is a complete hub of social media monitoring solutions.
Key features:
- Collaborative content calendar: Manage all your organic and paid in one intuitive interface and collaborate with your team to create stunning content.
- Audience profile cards: Record your historical interactions with the audience and refer back while personalizing campaigns and offerings.
- Historical data: Access 12 months of consumer data and 7 years of competitive channel analytics instantly.
Platforms supported:
- YouTube
- Tumblr
Cons:
- LinkedIn functionalities are faulty
- The user interface often faces issues with larger categorization sets
Pricing: Prices for subscriptions are available on request.
7. Awario
Last but not least, Awario is one of the best Brand24 alternatives to track conversations and access the most relevant mentions across the web. You can research markets, monitor audience sentiments, and find sales opportunities in minutes.
Key features:
- Real-time monitoring: Access the most up-to-date insights on the online activities of the audience.
- Sentiment analysis: Categorize mentions by positive, negative, and neutral
- Reports: Measure relevant social media metrics to track growth.
Platforms supported:
- YouTube
- Vimeo
Cons:
- Doesn’t support LinkedIn.
- Features are limited compared to other Brand24 alternatives
Pricing: Awario offers Starter, Pro, and Enterprise subscriptions at $49/month, $149/month, and $399/month.
Final words
While Brand24 packs some great features, it’s not always sufficient for holistic social media management. The above tools are fast, secure, user-friendly, and offer features that the former doesn’t.
However, very few alternatives to Brand24 packs advanced solutions quite as well as Keyhole. From hashtag tracking to competitor analysis, you can monitor even the most granular details of your social media campaigns.
Be it your YouTube fans or Instagram followers, you can go deep into their sentiments and create content that resonates with them.
Want to revamp your social media presence with the best Brand24 alternative? Choose your Keyhole package today!
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Frequently Asked Questions
1. What are Brand24 alternatives?
Brand24 alternatives refer to other social media monitoring tools and platforms that offer similar features and functionalities as Brand24 for tracking online mentions, analyzing brand sentiment, and monitoring social media conversations
2. What are some popular Brand24 alternatives?
Some popular Brand24 alternatives include Keyhole, Mention, Hootsuite, and Sprout Social. These tools provide comprehensive social media monitoring, analytics, and engagement features
3. How do I choose the right Brand24 alternative for my business?
When selecting a Brand24 alternative, consider factors such as pricing, features, integration options, ease of use, and customer support. Assess your specific monitoring needs and objectives to find the most suitable alternative for your business.