Today, a business’s social media presence is one of its biggest assets to grow in a competitive market. To scale, you must do everything you can to optimize your visibility across social networks.
Of course, as you scale, running social media campaigns and handling multiple channels manually becomes unfeasible. You need a tool that can automate posting, detect the most relevant trends, and give you real-time updates on your social media engagement and impact.
One of the notable ones here is Awario, a popular social listening tool.
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Awario: A brief review
Awario lets you track conversations and detect your brand mentions across the web. Every time someone mentions your brand online, you get real-time updates so you can react and engage with your customers promptly.
It also lets you get an insight into what they think of your social media campaigns and adjust your approach according to changing trends. Some other features of Awario include:
- Influencer tracking
- Analytics and reporting
- Sentiment analysis
- Lead generation and social selling
- Mention alerts
However, this popular social listening tool doesn’t offer everything you need to up your game on social media:
- LinkedIn is a crucial platform for networking and spreading brand awareness among your industry peers, especially if you are a B2B company. However, Awario doesn’t support LinkedIn.
- The subscription packages aren’t flexible. Even with the Enterprise plan, you can monitor only 100 topics at a time, which isn’t ideal for scaling businesses.
- The filters are limited to some basic categories. So if you need to set up advanced or customizable KPIs, Awario may not be the best tool.
- Some customers also say that the analytics process is quite slow.
If you feel like the above limitations can hinder your social media marketing efforts, there are some fantastic Awario alternatives you can opt for. These are fast, secure, and offer some unique automation, tracking, and analytics features.
Let’s take a look!
Top 7 Awario alternatives for 2024
Here are some of the best Awario alternatives you can look into:
1. Keyhole
We may be biased here, but for good reason, because Keyhole is truly one of the best Awario alternatives. It offers real-time social media analytics and management features. In short, it’s an all-in-one platform for keeping your social media marketing ROI-driven.
From top brands to local businesses, our platform can analyze your customer data and dig out even the most minuscule insights. Every real-time update on your campaign’s impact and brand mention will be at your fingertips. Keyhole also tracks competitors, performs hashtag analytics, and monitors brand mentions.
Above all, what makes it an impressive Awario alternative is while the latter doesn’t support LinkedIn, Keyhole can streamline LinkedIn campaigns among other platforms.
Key features:
- Social media management: It detects the optimal posting time and lets you share reports and collaborate with all the stakeholders. You can manage all your social media channels through Keyhole’s comprehensive dashboard.
- Profile and competitor analytics: You can run profile analytics across all major social media platforms. It also lets you analyze competitors and generates accurate benchmarking of your digital presence.
- Influencer tracking and analytics: Identify relevant influencers, measure their organic metrics, and evaluate their impact on previous campaigns. This Awario alternative also offers influencer performance monitoring in real-time as well.
- Hashtag analytics and keyword tracking: You can track the most relevant hashtags, look for the best keywords, and maximize engagement on each post.
Platforms supported:
- TikTok
- YouTube
Pricing: After a free trial of 14 days, you can go for a paid subscription. Keyhole’s packages start from $89/month for SMBs and freelancers. The Team, Pro, and Advanced plans are available at $189/month. $259/month, $549/month with a custom plan for enterprises.
2. Statusbrew
Statusbrew is another excellent alternative to Awario. It offers a whole suite of social media management and collaboration tools. You can plan and schedule your content with your team hassle-free with its smart approval workflows and automation.
This Awario alternative lets you track over 238 metrics. You can export your reports in PDF format and even share the most relevant metrics as CSVs. It also offers contextual information on your customers that you can pass through to your existing CRM software.
Key features:
- Audience data analytics and reporting: Statusbrew analyzes your audience’s social data and offers in-depth insights, facilitating informed decision-making.
- Performance monitoring: You can analyze your brand presence and campaign performance across multiple social media platforms. Statusbrew lets you identify gaps in your efforts and improve your marketing strategy.
- Social media CRM: The platform centralizes all your social media customer relationships in a single dashboard. Here, you can access conversation history, segment your audience based on different demographics, and collaborate with your team seamlessly.
Platforms supported:
- YouTube
- Google My Business
Cons:
- It doesn’t have an Instagram direct scheduling feature
Pricing: Statusbrew offers Lite, Standard, and Premium subscriptions at $89/month, $179/month, and $299/month. It also has a customizable Enterprise package. Growing agencies can opt for its pay-as-you-grow plan at 49/month/client.
3. Later
The next Awario alternative on our list is Later. It lets you automate your daily social media marketing tasks. Later analyzes your content engagement and other metrics so that you know what’s working and what isn’t.
The platform lets you drag and drop your desired media and schedule them easily. You also get a preview option before posting to ensure it looks good on the feed. However, the element that makes Later one of the best Awario alternatives is its content editing and caption-writing tools.
Key features:
- Publish and schedule: Later has a drag-and-drop feature that lets you schedule posts easily.
- Linkin.bio: Drive traffic from multiple social media channels to your website and other profiles from a single platform. It will let your followers discover all your social profiles, featured content, and email lists, maximizing engagement across every channel.
- Content creation tools: You can find the best user-generated content for your brand & audience and repurpose them for your campaigns on this platform. It lets you edit your media before scheduling them on the calendar and offers hashtag suggestions and a caption writer.
Platforms supported:
- TikTok
- YouTube
Cons:
- It doesn’t offer advanced features like social media listening and in-depth reporting
- While it does a fabulous job for your Instagram marketing, its functionalities for the other social media channels aren’t that robust.
Pricing: Later offers three subscription plans including Starter, Growth, and Advanced at $25/month, $45/month, and $80/month.
4. Emplify
Emplify is a social media marketing tool with AI-powered automation and accurate analytics and reporting capabilities. This Awario free alternative turns scattered customer data and social media metrics and turns them into actionable insights.
You can track multichannel campaigns, monitor KPIs, and compare the results across periods. It also runs competitive analysis and detects the best and worst in the marketing strategy of your contemporary brands.
Key features:
- Sentiment analysis: Understand what your audience thinks about your brand in more than 120 languages. Later shows you what type of content resonates with them the most and why, enabling you to optimize your efforts.
- Interactive reports: Get a comprehensive visualization of your brand’s performance across marketing, commerce, and customer care. The reports are interactive, let you access the full context, and identify gaps and opportunities. You can also create governed views so that only the concerned departments have access to the data.
- Custom KPIs: Besides the common social media metrics, you can track KPIs unique to your business needs. This alternative to Awario lets you create tailored formulas using Emplifi’s post-level metrics and apply them across your data.
Platforms supported:
- TikTok
- YouTube
Cons:
- It doesn’t have features like hashtag suggestions, media filters, and location tagging.
- The UI can seem complex for beginners.
Pricing: Prices for subscriptions are available on request.
5. SocialPilot
With excellent engagement tools, collaboration features, and an intuitive interface, SocialPilot is one of the best Awario alternatives out there. You get an all-in-one social inbox to ensure all your audience interactions stay organized. The engagement features are highly customizable, which makes it easy to deliver personalized content.
Key features:
- Bulk scheduling: Schedule up to 500 posts or Tweets with text and images with only 2 steps on SocialPilot.
- All-in-one social inbox: Lets you track, organize, and respond to every audience interaction on social media. It also alerts you every time someone posts a review about you.
- AI assistant: Generate unique ideas, copy, and hashtags for your social media content easily.
Platforms supported:
- TikTok
- YouTube
Cons:
- This Awario free alternative makes posting errors occasionally.
Pricing: SocialPilot offers its Professional, Small Team, Agency, and Agency+ packages at $30/month, $50/month, $100/month, and $200/month.
6. Mention
Another notable alternative to Awario is Mention, popular for its social listening capabilities. This software crawls every online conversation, forum, and group and digs out the most relevant and actionable insights on audience preferences.
You can filter and analyze posts from competitor posts and improve your strategy. Every mention of your brand will be readily available so that you can tap into your audience’s segment and respond promptly. The interface is suitable for experts and beginners alike, making social media monitoring feel like a breeze.
Key features:
- Social listening: Get real-time updates and conclusive insights into what your audience feels about your marketing across multiple channels.
- Social media post management: Plan and manage all your posts in one platform, no matter how many channels you handle.
- Data organization: Create smart folders, create assignments, and leverage the auto-tag feature to ensure nothing slips through the cracks in the creative chaos.
Platforms supported:
- TikTok
- YouTube
Cons:
- Some searches are tricky to navigate and don’t always generate accurate results.
- It is not the best Awario alternative for freelancers as the pricing packages aren’t very scalable.
Pricing: Mention offers three packages at $41/month, $83/month, and $149/month. The company package is customizable.
7. Buffer
Our last Awario alternative is Buffer, a social media management tool specially designed for smaller businesses. You can collaborate with your team, schedule bulk posts, and track performance metrics — in one platform.
You can repurpose your existing content into various formats and post them on different profiles, saving time and money. Buffer also allows you to create and schedule fresh content. The platform highlights the most relevant audience comments and lets you reply from a simple dashboard.
Key features:
- Performance analytics: Compare paid and organic results of your most popular posts, evaluate stories, individual posts, and hashtags, and identify audience demographics.
- Pablo: Create stunning images for your social media campaigns using Buffer’s Pablo.
- Landing page: Create a customizable landing page in minutes and add them as links in your social media profiles.
Platforms supported:
- TikTok
- YouTube
- Mastodon
Cons:
- Even the most premium package only supports 10 channels
- The Pinterest-specific services lack polish
Pricing: Buffer offers three subscription plans. The Essentials and Team plans are available at $6/month for one channel and $12/month for one channel. The Agency package costs $120/month for 10 channels.
Final words
Awario offers some great features and is popular for a reason. However, it’s not agile enough to support your omnichannel campaigns as you grow. You need a tool that offers agility, affordability, and ease of use in a single platform. It has to support every major social media platform and be scalable enough to accommodate a growing team.
So, if you are looking for an alternative to Awario that takes care of every nook and crony of your social media strategy and keeps you ahead of the curve, Keyhole is your best bet.
From accurate competitor analysis to timely publishing, it keeps your social media marketing relevant to the current trends and reaches your audience at the right time. You can identify the best hashtags, create comprehensive reports, and build a thriving digital presence.
So what are you waiting for? Choose your Keyhole plan today and revamp your brand image on social media.
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Frequently Asked Questions
Keyhole, Brand24, and Talkwalker are highly recommended alternatives.
2. How do these alternatives compare to Awario in terms of features and functionality?
Many Awario alternatives offers real-time social media monitoring and analytics with advanced reporting features. Keyhole goes a step beyond and even focuses on hashtag tracking and influencer monitoring.
3. Are these alternatives cost-effective compared to Awario?
Yes, most of the Awario alternatives offer competitive pricing plans tailored to different business needs, making them cost-effective alternatives to Awario.