The Top 10 TikTok Trends For 2024

Trends on TikTok are rapidly growing and shift quickly, making it hard to keep up. What’s popular today might fade tomorrow, leaving content creators struggling to stay relevant and visible.

If you’re not in sync with the latest trends, your content risks being overlooked, reducing your chances of reaching a broader audience and making an impact.

This comprehensive guide delves into the latest TikTok trends and viral content strategies. You’ll discover how to adapt swiftly to these changes, ensuring your videos are up-to-date and resonate with viewers. 

Why you should be riding the wave

TikTok is the fastest-growing social media platform ever, reaching a billion users in just three years. As we look into the latest TikTok trends, it’s clear that the world of fashion, technology, and lifestyle is in for some exciting shifts. We will explore the potential trends that could dominate 2024. 

The Top 10 trends we see for 2024 will cover various topics, from educational content to beauty and wellness. You’ll explore the influential factors shaping these trends, such as sustainability inclusivity. These trends have also shaped how people market themselves, as well as products on the platform. 

From the rise of sustainable and ethically produced fashion to the increasing integration of AI and virtual reality in our daily lives, 2024 is going to bring significant changes and advancements. We will also explore the evolving beauty standards and lifestyle choices expected to make waves in the coming year.

1. Niche communities

As TikTok continues to gain popularity, niche communities are emerging, bringing together users with similar interests and shared experiences. Some specific communities gaining traction include 

• Booktok: this is dedicated to book reviews and recommendations
• Planttok: focused on plant care and gardening
• Cottagetok: which celebrates cottagecore aesthetics and lifestyle).

These communities have allowed people to connect with like-minded individuals, share knowledge, and create content specific to their interests. The creation of these niche communities has significantly impacted content creation and user engagement on TikTok.

It has resulted in more diverse content, as users can explore and share their passions. This has also increased user engagement, as individuals feel a stronger sense of belonging within these communities and are more likely to interact with content that piques their interest.

2. Sustainable living challenges

The growing interest in sustainability has led to an increased focus on sustainable living as people become more aware of the impact their lifestyle choices have on the environment. Some popular challenges related to sustainable living include reducing single-use plastic consumption, minimizing food waste, and adopting energy-efficient practices. 

These challenges are often tackled through personal choices such as using reusable bags and containers, composting organic waste, and investing in renewable energy sources. Influencers promoting eco-friendly practices play a significant role in encouraging sustainable living.

Celebrities, bloggers, and social media personalities often use their platforms to advocate for environmental conservation and share tips on how to live a more sustainable lifestyle. They illustrate how to incorporate eco-friendly habits into everyday life, from advocating for sustainable fashion to showcasing zero-waste cooking and home cleaning routines.

As people’s interest in sustainability grows, individuals and communities become more aware of embracing eco-friendly practices to protect the planet for future generations. People can create a more sustainable world by addressing these challenges and learning from influential figures.

3. Short-form educational content

TikTok has seen a boom in the popularity of short-form educational content in recent years, with creators using the platform to create valuable and informative content in a quick and engaging way. TikTok has become a hub for educational content, from tutorials on math and science concepts to more arbitrary topics.

The short-form nature of TikTok videos has also contributed to increased user engagement, with viewers more likely to watch a 60-second video than a longer YouTube tutorial. This has resulted in a shift towards more educational content on the platform, as creators successfully provide valuable and interesting information in a format that is easier to consume and share.

4. Barbie filter trend

With the release of the new Barbie movie last year, Barbie’s popularity has grown massively. The Barbie trend was blowing up in 2023, and We can see it continuing into 2024.

People decide to dress up and make transformation videos around Barbifying themselves. They cover themselves in pink, put on Barbie-inspired makeup, and even recreate scenes from Barbie movies. People are even using the Barbie World song by Aqua in the background for that extra touch.

This TikTok Barbie trend isn’t just about looking your best; it’s a statement. Some users use it to shake up the beauty standards game, express who they are, or have fun with their friends.

5. Livestream shopping

TikTok has recently integrated shopping features into the platform, allowing users to shop for products while watching livestreams. This integration enables content creators and brands to showcase and sell their products to a highly engaged audience.

The success of livestream shopping events on TikTok has gotten the attention of millions of people and resulted in a large number of sales, demonstrating the potential of livestream shopping on the platform.

Brands and creators are leveraging this trend by creating engaging and entertaining livestreams that feature product demonstrations, Q&A sessions, and limited-time offers. They can drive sales and build a loyal customer base by including different shopping elements in their content.

6. Fitness

Fitness on TikTok has been an evergreen trend, and its popularity is only growing. The platform witnessed a surge in fitness influencers and enthusiasts creating short, energetic videos showcasing innovative exercises, workout routines, and wellness tips. 

From high-intensity interval training (HIIT) challenges to creative dance workouts and mindfulness practices, TikTok became a fitness hub catering to diverse interests and skill levels. One standout trend that gained immense popularity was the “FitTok” movement. 

Fitness creators embraced the platform’s format, delivering quick, effective workouts that viewers could easily incorporate into their daily routines. The trend emphasized physical health and promoted body positivity and self-love. 

7. Personal growth journeys

Personal growth journeys have become an increasingly popular topic amongst content creators. Many are now focusing more on sharing their personal development journeys and the valuable lessons they have learned. This shift in content has had a positive impact and helped to create a more supportive and inclusive community.

Creator like @michelleniyah openly share their struggles, successes, and the steps they have taken for personal growth, inspire and provide valuable insights for their audience. Sharing personal development stories creates a sense of belonging and understanding, reminding others they are not alone in their journey toward self-improvement.

The increase in this type of content has helped build a positive and supportive community where individuals can openly talk about their experiences and seek advice from others. This, in turn, has created a space where people feel safe to explore their personal growth without fear of judgment.

8. Small businesses

Small business owners and staff can benefit greatly from using TikTok as a platform to connect with potential customers and promote their products or services. TikTok has become a place for businesses of all shapes and sizes to showcase their brand creativity and engage with a large and diverse audience.

With its unique and engaging short video format, TikTok allows small businesses to convey their message quickly and entertainingly, capturing potential customers’ attention in just a few seconds. The platform also allows businesses to go viral and gain significant exposure, as TikTok’s algorithm can help boost the visibility of engaging content.

TikTok offers a variety of advertising options and features that can help small businesses target specific audiences and increase brand awareness. If you utilize trending hashtags and challenges, businesses can tap into TikTok’s viral nature and increase their reach organically.

9. 2023 recap

As the calendar pages turned and we waved goodbye to 2023, TikTok became the ultimate time capsule for the year’s most unforgettable moments. The “2023 Recap” has been super popular this year. The trend took the platform by storm, inviting users to stitch together a montage of their personal highlights, challenges, and achievements. 

From graduation celebrations to travel adventures and surprises, creators shared glimpses of their lives through a nostalgic lens, offering a collective reflection on the rollercoaster that was 2023.

The trend didn’t just stop at individual stories; it evolved into an entire trend of people’s shared experiences. Memorable global events, technological breakthroughs, and viral challenges all found a place in this year-end compilation. This yearly recap trend has become a virtual time capsule, allowing TikTok’s community to come together and relive the highs and lows that defined the past twelve months. 

10. AI trend

The AI trend has become huge on TikTok, and we can only see its growth continuing. The integration of AI filters and music has become massive. An example of this can be seen in AI Manga filters, which turn users into a Manga character. These types of videos have received millions of views 

The AI action doesn’t stop there. AI-generated music has been taking center stage, from epic film scores to real-time workout playlists that are tailor-made for you. It’s like the perfect fusion of human energy and AI precision, creating a new musical experience.

Creators are pushing the boundaries, and TikTok is right there at the forefront of this AI-enhanced content revolution. We’re entering a new era in social media, where tech and imagination are coming together to create awesome new kinds of content.

Track trends using Keyhole’s QuickTrends & Social listening

One tool that can help you track trends effectively is Keyhole, a social media analytics platform that allows you to monitor and measure any hashtag, keyword, account, or URL on Twitter, Instagram, YouTube, and Facebook. 

Keyhole provides real-time and historical data on social and web mentions, sentiment, engagement, reach, impressions, and more. You can also generate and share reports for your campaigns and channels in seconds and compare your performance with your competitors and industry benchmarks.

Keyhole has some unique features that make it stand out from other tools. For example, you can use QuickTrends to get a high-level overview of any topic across social and web in seconds, as far back as six months.

You can also use Trend Analysis to see which keywords are gaining or losing traction in conversations and identify emerging themes and opportunities. Additionally, you can use Influencer Marketing to find and vet the influencers with the biggest and most authentic impact within your industry, and measure their ROI for your campaigns.

Now once you see a trend or keyword is worth tracking, you can add it under Social Listening section. You can either choose all platforms or select TikTok in particular while setting advanced trackers. Once that’s done, you’ll be able to see engamenet metrics, media wall, sentiment analysis, influencers, and much more.

Wrap up

In 2024, TikTok will continue to be an ever-evolving platform, with new trends constantly emerging. TikTok is an example of how social media can help break down barriers, foster creativity, and amplify diverse voices in a world that is becoming increasingly connected.

Keeping people engaged with your content has become more important than ever. With thousands of new users every day, staying relevant can become challenging. Keeping on top of current trends makes it easy to remain relevant on TikTok.

It is more important than ever to be able to understand trends and the analytics that drive them. Utilizing a tool like Keyhole allows you to stay ahead of the trends and understand what new trends may be before they become popular.

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