As Instagram grows, it becomes an increasingly important platform for businesses and marketers.
Keeping track of the latest trends and Instagram statistics in 2024 will help you stay ahead of the competition and ensure your brand makes the most of its presence on this preferred social media platform giant.
In this blog post, we’ll discuss some key Instagram statistics for 2024. This includes user growth, engagement rates, demographics, top brands using Instagram, ad spend estimates, Instagram users’ spending, and more.
You can plan for success later this year by understanding these key figures.
So let’s dive in!
Table of Contents
General Instagram Stats
1. Instagram has over 1 billion, monthly active users. (Source: Instagram)
2. Over 500 million Instagram users access the platform every day. (Source: Instagram)
3. Instagram is the second most popular social media platform worldwide. (Source: Statista)
4. 71% of Instagram users are under the age of 35. (Source: Business of Apps)
5. Instagram users spend an average of 30 minutes per day on the platform. (Source: TechCrunch)
6. 90% of Instagram users follow at least one business account. (Source: Instagram)
7. Instagram has the highest engagement rate among all social media platforms. (Source: Hootsuite)
8. Instagram photos with faces get 38% more likes than those without. (Source: Georgia Tech)
9. 70% of Instagram users have spent time looking up a brand on the platform. (Source: Yotpo)
10. 62% of people say they have become more interested in a brand or product after seeing it on Instagram Stories. (Source: Instagram)
Instagram User Statistics
11. 83% of Instagram users discover new products and services on the platform. (Source: Facebook IQ)
12. 80% of Instagram users follow at least one business account. (Source: Instagram)
13. 60% of Instagram users say they have discovered new products on the platform. (Source: Hootsuite)
14. Instagram has over 25 million business profiles. (Source: Instagram)
15. Over 200 million Instagram users visit at least one business profile daily. (Source: Instagram)
16. 80% of Instagram users follow at least one business on the platform. (Source: Hootsuite)
17. Instagram has over 2 million monthly active advertisers. (Source: Instagram)
18. 36% of B2B decision-makers have used Instagram for purchasing decisions. (Source: Hootsuite)
19. 60% of Instagram users say they have discovered new products through the platform. (Source: Instagram)
20. Instagram has over 500 million daily active Stories users. (Source: Instagram)
Instagram Business Statistics
21. 59% of micro-influencers believe Instagram is the most effective platform for engaging their audience. (Source: Influencer Marketing Hub)
22. Over 25% of Instagram ads are single videos. (Source: Hootsuite)
23. 80% of Instagram users follow at least one business on the platform. (Source: Instagram)
24. 70% of shopping enthusiasts turn to Instagram for product discovery. (Source: Instagram)
25. Over 80% of accounts on Instagram follow a business. (Source: Instagram)
26. 71% of US businesses use Instagram. (Source: eMarketer)
27. The Instagram Explore tab is used by 50% of accounts every month. (Source: Instagram)
28. Instagram has over 2 million monthly active advertisers. (Source: Instagram)
29. Over 60% of Instagram users log in daily. (Source: Instagram)
30. 96% of US fashion brands have an Instagram presence. (Source: L2 Inc)
31. The most-followed Instagram account is @instagram, with over 387 million followers. (Source: Instagram)
32. Instagram is the preferred social media platform for influencer marketing. (Source: Influencer Marketing Hub)
33. 83% of Instagram users say they discover new products and services on the platform. (Source: Facebook IQ)
34. Over 50% of Instagram captions and comments contain emojis. (Source: Instagram)
35. 80% of Instagram users follow at least one business on the platform. (Source: Hootsuite)
36. Instagram Stories has over 500 million daily active users. (Source: Instagram)
37. Over 80% of Instagram users follow a business account. (Source: Instagram)
38. Instagram videos receive 38% more engagement than photos. (Source: Hootsuite)
39. 90% of Instagram users follow a business account. (Source: Instagram)
40. Instagram is the second most downloaded free app in the Apple App Store. (Source: Sensor Tower)
Instagram Stories
41. Over 400 million Instagram users use the Stories feature daily. (Source: Instagram)
42. 80% of Instagram users follow a business on the platform. (Source: Instagram)
43. 70% of Instagram users search for brands on the platform. (Source: Hootsuite)
44. Instagram’s potential advertising reach is over 1 billion users. (Source: Instagram)
45. Instagram has over 25 million business profiles. (Source: Instagram)
46. 90% of Instagram users follow a business account. (Source: Instagram)
47. Over 50% of Instagram users follow a brand account. (Source: Hootsuite)
48. 60% of Instagram users say they discover new products on the platform. (Source: Instagram)
49. Instagram has over 1 million active advertisers. (Source: Instagram)
50. Over 70% of US businesses use Instagram for social media marketing. (Source: eMarketer)
Instagram Users
51. 83% of Instagram users say they discover new products and services on the platform. (Source: Facebook IQ)
52. 60% of Instagram users say they have learned about a product or service through the platform. (Source: Instagram)
53. The average engagement rate for brands on Instagram is 4.7%. (Source: Rival IQ)
54. Over 25 million businesses have an Instagram account. (Source: Instagram)
55. 60% of Instagram users say they have discovered new products on the platform. (Source: Instagram)
56. Instagram is the second most popular social media platform among teenagers in the US. (Source: Statista)
57. 50% of Instagram users follow at least one business account. (Source: Hootsuite)
58. Over 50% of Instagram users follow a brand on the platform. (Source: Instagram)
59. 70% of Instagram users have spent time looking up a brand on the platform. (Source: Yotpo)
60. Instagram accounts with 10,000 to 100,000 followers have the highest engagement rate. (Source: Influencer Marketing Hub)
Instagram Engagement Statistics
61. Instagram posts with at least one hashtag receive 12.6% more engagement than those without. (Source: TrackMaven)
62. Over 50% of Instagram users follow a business on the platform. (Source: Hootsuite)
63. 70% of Instagram users have spent time looking up a brand on the platform. (Source: Yotpo)
64. Instagram has over 25 million business profiles. (Source: Instagram)
65. Over 90% of Instagram users follow at least one business account. (Source: Instagram)
66. Instagram’s potential advertising reach is over 1 billion users. (Source: Instagram)
67. Instagram Stories has over 500 million daily active users. (Source: Instagram)
68. Over 80% of Instagram users follow a business account. (Source: Instagram)
69. Instagram videos receive 38% more engagement than photos. (Source: Hootsuite)
70. 90% of Instagram users follow a business account. (Source: Instagram)
What is the best time to post on Instagram in 2024?
The best time to post on Instagram in 2024 depends on your specific target audience and what kind of content you plan to post. Generally, the optimal times for posting are during weekdays between 11 am-1 pm or 5 pm-7 pm (local time).
Plus, research has found that Tuesday at 3 pm is the most popular time for posting on Instagram overall. When deciding when to post, it’s also important to consider any special events or holidays that may affect your target audience’s online activity.
You can also use Keyhole to experiment with different times and monitor Instagram analytics to determine which timings generate the best results. You’ll also get to know you most engaging media types and list of top hashtags.
Final Words
Instagram is a powerful social media platform with an ever-growing user base. It’s no surprise that more and more businesses are investing in Instagram marketing strategies to reach their target audiences.
To help you make the most of your efforts, we’ve compiled 70 essential Instagram statistics for 2024 so you can refine your approach and maximize results. With Keyhole’s free trial, you can track hashtag performance, analyze competitor accounts, and monitor influencer campaigns – all on one easy-to-use dashboard!
Sign up today to get started leveraging the power of Instagram data insights to drive real growth for your business.
Author Bio
I’m one of the founders of Virtual Valley. We own and grow profitable bootstrapped ventures that are entirely bootstrapped and funded by customers, forcing us to focus on building products that customers, not investors, love.
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Frequently Asked Questions
1. What's a reasonable engagement rate on Instagram in 2024?
A reasonable engagement rate on Instagram for 2024 is expected to be 1-3%. If you have 1,000 followers, aim for 10-30 likes and comments on each average Instagram post. An engagement rate higher than 3% would make you a top performer on the platform.
To help increase your engagement rate further, consider posting content that resonates with the most prominent Instagram audience, use relevant hashtags in your main feed posts, interact with an Instagram account or other Instagram account in your niche, and engage with current subscribers regularly.
2. Is Instagram still relevant in 2024?
Likely, Instagram will still be a relevant platform in 2024. As the world of other social media platforms continues evolving, Instagram has kept up with the trends and remained an essential form of communication for businesses and individuals.
By 2023, it is expected that Instagram will continue to grow in popularity due to its user-friendly interface and expansive reach. With more Instagram users utilizing the platform for social media marketing, there should be plenty of engagement for lifestyle and fashion brands to leverage the Instagram algorithm.
3. How to see when your followers are most active on Instagram in 2024?
You can use a tool like Instagram Insights to see when your followers are most active on Instagram in 2024. With this tool, you can get an overview of the times your followers are online and the best days and times to post for maximum engagement.
Plus, you can compare posts throughout the week to discover which ones perform better and get demographic insights into who is engaging with your content.