The digital landscape is highly volatile, but social media continues to become an increasingly large part of our lives. There’s a platform for everything, from short- and long-form write-ups to images, reels, and lengthy videos. It can thus be super hard to manage your presence in these fast-paced online social spaces.
And this is where some of the best social media marketing tools come in! They’re no less than a blessing for all kinds of businesses and marketing teams. Social media manager, marketing consultant, brand manager – whatever capacity you work in, these tools can be the key to your success.
In this article, we’ll talk about some of the most popular social media marketing tools on the market that can give your social media game a major boost. Let us give you that much-needed push toward conquering the saturated and competitive digital landscape. But first, here’s a quick overview of the many benefits that these tools bring.
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No matter what anyone thinks, social media management is not easy. We’ve often seen sizable marketing teams simultaneously handling numerous social platforms, struggling to regularly push attention-grabbing content, managing customer interactions, and analyzing performance data. And they do all this for multiple clients, no less!
Social media tools can help you easily and efficiently tackle all these problems.
Take scheduling tools like Buffer or Hootsuite, for instance. You can conveniently put together a proper calendar and automate the publication of your posts. Imagine the amount of time you could save and the level of consistency you could achieve.
Similarly, if you want to really get into the nitty-gritty of how well your content has been doing with your online audiences, tools like Keyhole and BuzzSumo can help. With their advanced analytical capabilities, these platforms give you a deeper understanding of your content’s performance. You can then improve your content further and win your audience’s hearts.
That’s not all. Some of these tools really help improve internal communication, collaboration, and performance among big and small social media teams and agencies. A large fraction of them are cloud-based, meaning central access for all members at all times. Everyone stays in the loop and on top of things. There are features that allow you to clearly define assignees for every task, along with deadlines. Other tools, such as paid or free text to speech, graphic design, and video editing, help in the actual content production process.
With the right digital marketing tools, your team can attain new levels of efficiency, collaboration, and consistency. More importantly, they’ll give you a chance to expand your reach, boost engagement, and gain a higher overall return on your investment.
So let’s go over a few of these social media management tools and see how each of them can contribute to your business’s success this year.
1. Keyhole
Price: Starts from $79 per month
Keyhole is primarily a social media analytics tool for businesses that want to track brand mentions, engagement levels, and social trends.
There are five key areas that the tool focuses on.
- Social listening
- Profile analytics
- Influencer tracking
- Publishing
- Trend analysis
Keyhole gathers crucial data such as how many times and in what context (good or bad) your brand is being mentioned on different social media platforms. It gives you access to metrics such as the number of followers gained/lost, impressions, reactions, reposts, DMs, or clicks you’ve gotten from your social media posts. And you can track not only your own social profiles but also your competitors’.
It also collects data on what topics your followers generally like to talk about by tracking and analyzing which hashtags or keywords are trending and how certain campaigns have been performing. By gaining accurate insights into popular topics, you can strategically plan your content stream and gain an edge over your competitors.
Given the rapid growth that influencer marketing has achieved in recent years, the influencer tracking feature is a must-have for businesses that heavily rely on word of mouth. The tool identifies your most active and celebrated followers and analyses whether or not their profiles are good enough to promote your business through.
You can use Keyhole’s scheduling tool to prepare your social media posts well in advance and automate the critical process of their timely publishing across multiple social platforms.
“There is no guesswork when you use Keyhole. There is only top notch data that you can use to improve your social media marketing strategy.”
Neil Patel (Co-Founder, NP Digital)
“I really do value Keyhole. It was one of the first platforms that I came across for navigating the social Internet, and it’s proven to be highly user-friendly and a pure joy to use. I even use it in my free time.”
Melissa Fares (Social Media Reporter, Reuters)
2. Movavi video editor
Price: Annual subscription: $49.95, Lifetime subscription: $69.95
Movavi Video Editor is a feature-rich video editing tool that allows businesses to create impressive high-quality videos for various purposes, including social media.
The sleek interface is exceptionally user-friendly, shattering the conception that editing videos is too complex for marketers. Its video editing capabilities are augmented with AI to achieve some cool results, such as stabilization of shaky videos, auto-resizing frames, and smart background and noise removal.
In addition to its seamless video editing capability, Movavi offers lots more. You have to check out the pre-built video templates, visual effects, transitions, animations, audio and music library, titles, voice-over, and captioning. You can also personalize your videos with a brand kit to make your business stand out from other generic content.
To maximize social media support, Movavi provides extra effects for YouTube and supports vertical video for platforms such as TikTok and Instagram Reels. It also allows you to easily share your masterpiece across various social media platforms by exporting the final video to a format of your choice.
The software is compatible with both Windows and macOS and is also available as a free web app.
3. Social Champ
Price: Starts from $29 per month for 02 users and 12 social accounts
Social Champ is the next-generation social media marketing tool that simplifies the process of managing multiple social media networks simultaneously.
It provides a user-friendly UI that makes navigating and scheduling social media posts easier for users across nine social media platforms like Facebook, LinkedIn, Instagram, Twitter, Pinterest, TikTok, YouTube, Mastodon and Google Business Profile
It also offers versatile features ranging from scheduling your social posts, AI Suite, shareable Social Media Calendar, Auto RSS, etc., and the cherry on top is the Canva Integration.
Social Champ also offers detailed analytics across all the major social media platforms, including Facebook, Instagram, LinkedIn, TikTok, YouTube, and even Pinterest. It includes all the marketing metrics from all social media channels, presenting a holistic perspective of your overall performance.
Whether you are a solopreneur, social media manager, or an emerging influencer, Social Champ furnishes you with all the resources and insights to optimise your social media content to achieve remarkable results.
4. Meltwater
Price: Custom, you need to request a demo to get a private quote.
Meltwater is the world’s first online media monitoring company; it is a game-changer when it comes to social media listening, but it is capable of much more.
Its suite of different features includes media intelligence, sentiment analysis, social media management, as well as influencer identification. With Meltwater, you can easily gather insights from online news, podcasts, social media channels, and other digital sources, ensuring you always stay informed about industry trends and what people are saying about your brand.
Overall, Meltwater is a great social media marketing tool when it comes to social listening and social media management; it’s an all-rounder tool that allows you to properly manage your socials and understand how your brand is perceived globally.
5. Sprout Social
Price: Starts from $249 per month for a single user
Sprout Social is a robust social media management tool offering different packs of features depending on your pricing plan. But let’s give you a quick overview of its fundamental functions.
The four main modules include engagement and monitoring, planning and publishing, reporting and analytics, and social listening.
The first one is all about tracking branded keywords, tags, conversations, comments, and influencers. Conversations can be automated via generative AI chatbots.
Then comes the content creation and publishing part, which is pretty similar to many other tools. You can use the scheduling tool to align posts for publication at ideal times across all platforms.
Overall, Sprout Social is a treasure trove of key insights into your business’s social media performance.
6. Canva
Price: If the features offered in the free version are not enough, you can opt for a paid plan, starting from $6.49 per month per user.
If you’re a complete newbie to graphic design, Canva is your tool! The interface is so user-friendly that even someone with zero experience could easily pick it up and do a pretty good job.
Apart from its vast collection of ready-to-use, Canva offers stock images and videos, free music, icons, shapes, transitions, effects, text styles, and a host of other features. It can really elevate the visual quality of your social media content.
You can design, draw, and create anything, from a logo or Facebook poster to a newsletter, infographic, or video within the web app. If you upload your logo or other branded content, Canva will identify your brand colors and help you incorporate them within your content.
You can download finished files in optimal size and quality according to your needs.
The tool allows you to build different teams, and members can work together on any post or project. Collaboration goals!
7. BuzzSumo
The analytics module helps with comprehensive content performance tracking and optimization. You get an individual report for each social media profile or page you handle. Competitor data is also available for more thorough research.
8. SocialBee
Price: Starts from $29 per month for one user
One of SocialBee’s key features is content generation, which includes AI writing, bulk editing, hashtag generation, first comment scheduling, alt text, stock photo library, and URL shortening. And, to top it all off, it offers a Canva integration!
With its project management capabilities, you can easily create a social media campaign calendar and track progress. And with advanced organization tools, you can maintain a regular presence on social media with a healthy mix of different types of content like interactive PDFs.
By creating separate workspaces for different bands, SocialBee encourages you to stay collaborative and always on top of tasks. It ensures every part of your social plan is executed smoothly and on time.
9. ContentStudio
Price: Starts from $25 per month
ContentStudio elevates the entire content development, curation, and distribution process, offering a suite of features all housed within a user-friendly interface.
This robust platform allows users to explore trending subjects, curate captivating content from various sources, and coordinate publishing schedules across various social media networks, all from a single, consolidated dashboard.
Whether you are an entrepreneur, marketing expert, or social media influencer, ContentStudio furnishes you with the resources and insights to optimize your content marketing strategies and achieve exceptional outcomes.
Experience the innovative AI features of ContentStudio and transform your work approach—become more efficient and foster enhanced engagement without the additional effort. Leverage the capabilities of AI and unlock the utmost potential of your content.
Bonus
1. Hubspot
Price: Free
HubSpot’s Free AI Content Writer is included as part of HubSpot’s free tier, making it accessible to social media marketers of all sizes without any additional cost. This makes it an attractive option for businesses looking to enhance their social media presence without breaking the bank.
HubSpot’s Free AI Content Writer is a great tool for social media marketers looking to streamline their content creation process and drive engagement. With its intuitive interface and user-friendly features, the content writer is incredibly easy to use, even for marketers with limited technical expertise.
The tool’s drag-and-drop functionality and customizable options make content creation a breeze, allowing marketers to focus on strategy and engagement rather than the mechanics of writing.
Powered by advanced artificial intelligence, this tool generates compelling and relevant content for social media posts, tailored to match your brand’s tone and style. The tool offers integration with social media platforms, allowing for direct sharing of content, and provides AI-powered suggestions to kickstart creativity. With its intuitive interface and user-friendly features, HubSpot’s Free AI Content Writer is the go-to solution for marketers looking to streamline their social media content creation process and drive engagement.
2. Venngage’s Infographic Maker
Price: With plans starting from just $10 per month per user, Venngage offers an intuitive infographic maker perfect for beginners and pros alike.
Unleash your creativity with Venngage’s vast collection of infographic templates, images, icons, and more, elevating the visual quality of your content effortlessly.
Venngage empowers users to design, draw, and create a wide range of visuals, from flyers to videos, all within its user-friendly interface. You can download your finished files in the best size and quality so that your content shines across platforms.
Craft anything from reports to infographics within Venngage’s editor, with the option to upload branded content for seamless integration of your brand colors.
Collaborate with team members, download finished designs, and easily share across platforms, making teamwork and sharing goals achievable.
Picking the perfect social media marketing tool from a horde of options can be a bit overwhelming. But like everything else in life, there’s a process for this, too, the basis of which is proper research on your part.
Here are a few factors you need to consider.
Feature set: Think about the functionality that you need in order to accomplish your social media management goals. Are you looking for a generic umbrella tool or one that’s more focused on a specific function of SMM? Ensure your chosen digital marketing tool also offers integrations for any existing tools you might already be using.
Pricing: Can you afford a paid tool, or will you have to make do with a free one? Set a well-planned budget and explore options that are within your range. And think about payment plans too. Some tools offer one-time payment licenses, while others have a subscription model. Think long-term. Most platforms offer free trials; that should mitigate some financial risk for your business.
Ease of use: Time is precious. The entire point of adopting social media management tools is to save time. So you must prioritize user-friendliness, not just for yourself but for other team members too. Look for tools with intuitive interfaces and workflows.
Customer support: Prompt and approachable customer support is a must. Check if the service provider is responsive and whether you prefer 24/7 support or occasional help. Also, check which channels they provide support through; the more, the better.
You can narrow your options down using these factors and discover the best fit for your social media needs. Reading reviews and testimonials from other users can also offer valuable insights to guide your decision. Happy tool hunting!
Wrapping Up
Social media management tools can be incredibly helpful in making your process faster, better, and more productive. But for that, it’s important to make the right choice of software.
Each business has unique needs, so there is no one-size-fits-all solution. So take your time to go through each option, see pricing plans, and check verified reviews. Do some trial runs, perhaps, before finalizing a tool, so you can pick the one that best aligns with your requirements.
If you’re in search of a holistic social media marketing tool that can help you with all aspects of SMM, from creating impactful content to tracking mentions and engagement, we recommend trying out Keyhole’s 14-day free trial. Try Keyhole to witness the power that it holds with a free trial.
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Frequently Asked Questions
Social media marketing tools, also known as “SMM tools”, are software applications or platforms that help businesses manage, monitor, and consequently optimize their social media presence. Their functions can range from graphic design and video editing to post scheduling, analytics, and audience behavior tracking.
Social media marketing tools can streamline – and often also automate – your social media efforts. They save time, expand your analytical capabilities, enhance audience engagement, and ultimately maximize the impact of your social media strategy.
Social media management tools simplify collaboration among team members by providing shared workspaces where team members can access and manage social media accounts collectively. They can assign tasks to each other, see what others are working on, and make sure that they’re maintaining consistent brand voice, tone, and messaging across all social platforms that your business is active on.