Organic Marketing Vs. Pay Per Click (PPC)
Where do you click??
1. No matter how much paid advertising you have done or how much you have spent, it NEVER helps your organic search engine rankings.
2. No matter how much money you’ve spent on advertising in the past, there are never any future freebies. When you stop paying, the ads stop. Period.
3. The higher up in the organic search you rank, the less you need to spend on PPC.
4. Once up in the organic search with good quality relevant content, the easier it is to stay there.
5. Organic search has a much higher click through rate than PPC, because it has a higher trust factor. And this can equate to 3-8 times more traffic in the top spot.
6. Organic has stick and duplication properties. Many times you will have articles or videos that were sent out a year earlier that now deliver more backlinks than they did originally.
7. Content is King. Therefore you should spend the majority of your marketing time on organic SEO methods that will keep working long after you do; and the minority on tweaking your paid methods.
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Saying It Social, LLC provides Social Media Marketing & Local SEO Services for Franchisees & other Small Businesses.
“According to the Cone Business in Social Media Study, 93 percent of Americans expect companies they do business with to have a social media presence. And 85 percent believe a company should not only be present, but also interact with its customers via social media.”
We help your business to increase brand awareness, build relationships with and establish trust within your target market, be seen as an industry expert, provide exceptional customer service, increase customer retention, and increase search engine ranking all with the ongoing goal of generating more quality leads.
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