Saying It Social

Are You Skipping the First Step of Your Daily Social Networking Maintenance?

Daily Social Networking Tasks: It’s not all about content blasting.

Sometimes we are overly anxious to jump online and start posting or sometimes we just don’t have a lot of time and a very important task of social networking maintenance falls by the wayside. While I strongly recommend that you employ the following practices each day, if you must skip this step every now and then due to time constraints, it’s okay, just make sure you are on top of it next time you do have an few extra minutes or if you always feel like you barely have enough time, make it a priority and block out a specific time.

The task that I am referring to is listening, reading, and responding. You may be thinking, “Woah you said one, that looks like three tasks,” but the three really do go hand in hand.

And so, my recommendation to you is this: each day before you start your routine posting, run through each social site where you maintain a presence and search for any questions/comments that you have not yet addressed.

Here are some spots to look for on various social sites:

-Facebook: Scroll down your business page’s posts as far back as the last time you checked and look for comments made by anyone who is not a page administrator (if you interact with Business related contacts via your Personal Facebook Profile, make sure you scroll through those comments as well)

Facebook Business Page Comment

-Twitter: Go to your @reply & Direct Message sections

Twitter @replies

Twitter Direct Messages

-Blog: Visit the Comment section of the Dashboard (A note of caution, I use WordPress and sometimes legitimate comments are marked as Spam, so make you look at both Pending and Spam comments)

Blog Comments

-YouTube: Look at comments (it is recommended, however, that you have your YouTube settings configured such that no one can post a live comment without your approval, so make sure you are reading these emails and taking the appropriate actions)

YouTube Comments

-LinkedIn: Check for messages in your Inbox, responses to questions you have posed, and posts to discussions you are following

LinkedIn Inbox

LinkedIn Answers

LinkedIn Discussions

Make sure all questions get addressed. Even if you don’t know the answer right away, respond letting the inquirer know that you have gotten their question and you are going to get back to them. Make sure comments get attention as well. While it may seem that a comment doesn’t necessitate a response, let your audience know that there is someone listening by thanking them for reading and commenting.

Facebook Business Page Comment & Acknowledgment

Your goal is to establish and maintain trust in order to keep people coming back to your pages to receive your information, in hopes that they will do business with you in the future. The more you engage and interact with your audience, the more real you become, and ultimately the more likely you are to be seen as a trusted resource.

May 6, 2010 - Posted by AK Stout | Uncategorized | blog comments, engaging, facebook comments, linkedin discussions, linkedin messages, social media marketing, social networking, social networking engagement, social networking tasks, twitter @replies, twitter direct messages