How to Create a Customer Loyalty Program via Social Media (via PR Workbench)
I’m a huge proponent of retail locations using Foursquare to enhance customer experience. This post is a nice reminder that you can really use Foursquare in different ways than just giving Mayor specials and also gives great suggestions on how you can get people excited about Foursquare specials on your other social media platforms.
Traditional customer loyalty programs can be expensive, complicated, and difficult to measure immediate results. Recently I've been working with several companies to create such programs using mobile/local check-in apps Foursquare and Gowalla. It's quick, easy, instantly measurable, and cost is incurred only if you choose to give away prizes or offer discounts. It's also perfect for any retailer, restaurant, car dealer, or other multi-unit compan … Read More
via PR Workbench
July 22, 2010 -
Posted by AK Stout |
Social Media Marketing, Social Networking
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