Twitter Engage: Twitter’s Answer to Facebook Mentions

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter.

Celebrities, public figures and journalists have Facebook Mentions from Facebook, and starting Tuesday, they also have Twitter Engage from Twitter.

Senior product manager Matt Dennebaum announced the launch of the new application in a blog post Tuesday, saying that at launch, it is only available for iOS users in the U.S.

Much like Facebook Mentions, Twitter Engage is aimed at giving “creators, influencers and public figures” one place to manage their Twitter interactions and track the performance of their content.

Dennebaum wrote:

Twitter Engage surfaces the most important follows and @mentions from influencers and loyal fans, providing an effortless way to stay plugged into Twitter.

TwitterEngageFollowsMentions

The app outlines your account performance and audience, providing a convenient and easy way to see your key Twitter stats (e.g.,

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