Rapid fire of Meta ads tips LET’S GO!
There is no guaranteed hack that will always work.
Run from people who make those guarantees.
When in doubt, keep it simple.
Optimize for the action you want… most of the time.
Be careful with top-of-the-funnel optimizationThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More.
Meta doesn’t care about quality.
Results that seem too good to be true usually are.
Don’t blame the algorithm when your ads fail.
Know how the algorithm works.
Know and follow the rules or get shut down.
Always use All Placements when optimizing for a conversion.
Spend what it takes to get at least 50 optimized actions per week.
Pick clients who set you up for success.
Experiment today, tomorrow, and next week.
Stop obsessing over interests and lookalikes.
Broad targetingIn most cases, mention of Broad Targeting refers to the removal of all potential targeting filters: No custom audiences, lookalike audiences, or detailed targeting. Instead, rely only on location and letting the algorithm do the work. More is often the way to go with cold audiences.
The pixel isn’t dead yet — stop saying that it is.
AttributionAttribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More isn’t dead post iOS 14 — stop saying that it is.
Pay attention to the stuff happening in the EU.
It will eventually spread across the rest of the world.
What worked yesterday may not work today.
What works today may not work tomorrow.
