This might be my favorite custom event.
When someone plays an embedded YouTube video on my website, an event fires.
That event captures:
• URL it was on,
• Title of the video,
• Percentage of the video that was watched
• Total time watched in seconds
I add a column to my Ads Manager to see how often people are watching these videos from my ads.
You can even set this event as a performance goalThe Performance Goal is chosen within the ad set and determines optimization and delivery. How you optimize impacts who sees your ad. Meta will show your ad to people most likely to perform your desired action. More and optimize for it. That might make sense if the video is the focus of a page. You could create a custom conversionCustom conversions let you create rules for events or URLs so that you can better track and optimize for specific actions with Facebook ads. More using this event based on a specific video watched.
If you wanted to do some crazy detailed retargeting, you could also create a custom audienceThis is the group of people who can potentially see your ads. You help influence this by adjusting age, gender, location, detailed targeting (interests and behaviors), custom audiences, and more. More based on that video.
To set up these events, I’m using Google Tag Manager to manage my pixel. Since YouTube is a Google product, GTM has built-in triggers that make these events possible.
You can learn more about some of the custom eventsConversion events tracked by the pixel, app SDK, or API that are outside of standard events. These tend to be created to fit the publisher's needs when a pre-defined standard event will not. More I’m using here:
Are you using custom events?
