There’s a reason you don’t see results for custom eventsConversion events tracked by the pixel, app SDK, or API that are outside of standard events. These tend to be created to fit the publisher's needs when a pre-defined standard event will not. More.
You’d be forgiven if you think this sounds like a topic I’ve covered before. Well, I did… sort of. I covered how it was a bug. Then I covered that it wasn’t. Next I covered that you needed to verify your event. And I figured that solved everything. But it doesn’t.
Here’s the scenario you may run into now…
You verified the custom event, which allows you to add a column for it.
But you don’t get any results. Events Manager shows that the events are happening but it’s not reflected in Ads Manager.
I ran into an issue with a custom event for a 15-second view. Events Manager showed it was firing properly. Since there were results in Ads Manager for 1-minute views, it made no sense that there weren’t results for 15 seconds.
The solution is you need to create an ad setAn ad set is a Facebook ads grouping where settings like targeting, scheduling, optimization, and placement are determined. More that optimizes for that event.
You don’t need to run any budgetA budget is an amount you're willing to spend on your Facebook campaigns or ad sets on a daily or lifetime basis. More behind it. You can delete it after it’s published. But once you do this, the results will finally appear.
This is confusing because I assumed this was part of the point of custom event verification, which became a requirement late last year. You verify the event, which allows you to add a column for it. It would only be natural if results would appear at this point.
But, they don’t. All it does is tell Meta that you want to use the event. It allows you to add the column. But no results will appear until you optimize for the event.
This is bound to confuse advertisers. Anyway, that’s the fix.
Hopefully, Meta improves it. The obvious fix would be to allow the columns to populate once an event is verified. Otherwise, add a notification that explains what needs to be done.
