Some of y’all are crazy.
In Ads Manager, you can compare attribution settings. This allows you to check boxes for each attribution settingAttribution is how Meta gives credit to an ad for a conversion. Your Attribution Setting determines how your ad will be delivered and the reporting attribution window. The default Attribution Setting is 7-day click and 1-day view, which means that anyone who converts within 7 days of clicking or 1 day of viewing your ad will be counted as a conversion. More that adds a column to your conversion reporting.
By default, your conversionsA conversion is counted whenever a website visitor performs an action that fires a standard event, custom event, or custom conversion. Examples of conversions include purchases, leads, content views, add to cart, and registrations. More do not include 28-day click attributionClick Attribution is one way Meta gives credit to an ad for a conversion. Credit will be given to an ad when someone clicks your ad within a specified number of days of clicking. Click Attribution options include 1-day click, 7-day click, and 28-day click, the last being only available for reporting. More. You can view these extra conversions.
Some advertisers tell me they refuse to use 28-day click. They say it inflates conversions.
What’s wrong with you?
Someone sees your ad.
It inspires them to click.
They are excited about your product.
Maybe it’s expensive or a big commitment.
They aren’t the decision maker.
They need to discuss it with a spouse or business partner.
They need approval.
They copy the link.
They bookmark it.
They email it to that other person.
Sometime between the next 8 and 28 days, they go back to your website and buy your product.
YOUR AD ABSOLUTELY CONTRIBUTED TO THIS PURCHASE.
It may not be equal to 1-day click, but we’re smart enough to include context with results.
While everyone’s complaining about incomplete attribution, why in the world would you willingly ignore 28-day click?
It’s not cheating. It’s okay. Use it!
