How Bloggers Can Create and Use White Papers
FEBRUARY 8, 2012
A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.
The Two Core Elements of B2B Social Media Marketing Success
FEBRUARY 21, 2012
Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom).
5 Expert Tips for Converting Your Webinar Audience
Convince & Convert
MAY 12, 2016
My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Post-Webinar Survey.
Will You Join Us in Destroying These 3 Webinar Myths?
Convince & Convert
MARCH 25, 2014
All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.
Two important SocialFish announcements…
MARCH 31, 2011
Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1.
Open Call for Content Contributions
SEPTEMBER 7, 2011
Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn.
Five Easy Ways to Use Google+
JULY 25, 2012
It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.
7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy
MAY 12, 2015
Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. I’d better download the white paper to find out.
Four Content Ideas for Driving Inbound Leads
AUGUST 3, 2011
Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. He asked webinar attendees what’s the number one thing prospects ask you about?
How to Leverage Social Media for Successful Marketing and Membership Recruitment
NOVEMBER 14, 2012
Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.
25 Excellent Content Marketing Tools for Your Brand
MARCH 23, 2014
It’s a great tool for webinars, ebooks, and product demos. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience.
30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)
DECEMBER 10, 2013
The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(
A Beginners Guide to Content Marketing [Plus Infographic]
JUNE 16, 2013
Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Webinars.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Let’s say you want to have a free monthly webinar, but people have to register to attend. They are paying you with their email address, which means they have given you permission to market to them, and they’re getting an informative, free webinar. Did they download a white paper?
33 Thought-Provoking B2B Social Media and Marketing Stats
FEBRUARY 16, 2016
White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars.
7 Top Personal Branding Goals To Develop Your Social Brand Strategy
NOVEMBER 29, 2016
Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).
Six Skills Every PR Pro Needs
DECEMBER 20, 2011
Content goes beyond the white papers and advertorials we’re accustomed to doing. That’s because people search that term and we have content to fulfill their need (plus a webinar they can buy on it).
Marketwired Survey Shows PR Industry Still Behind
JANUARY 6, 2016
Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released.
Social CRM Use Case 2: Socializing educational content for member retention
OCTOBER 24, 2011
Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. the webinar archive in the same place.
33 Phenomenal Content Marketing and Copywriting Guides and Tips
APRIL 23, 2013
This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.
PR ROI Means You Have to Do Real Math
OCTOBER 21, 2014
How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!”
How To Use Influencer Marketing To Launch A New Product
The Realtime Report
DECEMBER 27, 2012
Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. This is just one example out of 15 that are described in a white paper we’ve created based on my research.
Innovation in Healthcare Social Media
JUNE 26, 2013
Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER].
Six Surprising B2B Content Marketing Ideas
PWB Marketing Blog
OCTOBER 5, 2011
Boring white papers and boastful case studies are common pitfalls. E-Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform.
Become a Content Marketing Fox
JUNE 17, 2015
Or you can build the pyramid from the bottom up and develop a white paper or eBook inspired by a series of popular blog posts or based on a webinar.
Owned vs. Earned Media: Measuring the ROI
SEPTEMBER 28, 2011
It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. For instance, create a free webinar that teaches your prospects about a problem your company solves.
Media Relations: Increase Your Search Engine Optimization
APRIL 16, 2015
I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets.
20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
Promote white papers / eBooks / reports for lead generation. Use “ads in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations.
103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)
NOVEMBER 12, 2013
Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?
Need More B2B Sales Leads? Ignore This Research
NOVEMBER 6, 2013
Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides.
Media Relations Can Be Measured Against Real Dollars
JUNE 25, 2015
Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. Hopefully I’ll “see” you on today’s webinar—either live or in the recording later. By Gini Dietric h.
Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!
JUNE 27, 2016
50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.
10 Facebook Tips Every B2B Marketer Should Know
PWB Marketing Blog
OCTOBER 18, 2011
Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization.
Offsite Content Marketing: Six Tactics to Reach New Audiences
JANUARY 28, 2015
I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich.
Extend the Life of Your Event with Post-Event Planning
SEPTEMBER 18, 2013
Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.
How to Determine and Prioritize Social Media Marketing Goals and Objectives
FEBRUARY 1, 2016
Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Achieving measurable social media ROI is very similar to teens and sex.
How to: Develop an Advanced Understanding of Social Media
FEBRUARY 18, 2014
These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers.
10 Tips to Be a Social Media and Digital Marketing Rebel
SEPTEMBER 7, 2016
They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. How to Get Your Social Marketing Budget Approved (white paper).
5 Ways to Humanize Your Brand with Data and Social Media Insights
SEPTEMBER 23, 2016
Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Have you ever thought about the quality of the human connections you make via social media?