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How Bloggers Can Create and Use White Papers


A white paper is a cross between a magazine article and a corporate brochure. How Bloggers Can Use White Papers. Bloggers can use white papers for various purposes including the following. White papers are mainly written to directly generate leads from them.

The Two Core Elements of B2B Social Media Marketing Success

Webbiquity SMM

Content can be produced in a wide variety of formats: • White papers. Webinars / webcasts. research reports at the top of the funnel; webinars at mid-funnel; product comparisons near the bottom).

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5 Expert Tips for Converting Your Webinar Audience

Convince & Convert

My last two posts covered my most important lessons for attracting your webinar audience and engaging your webinar audience. Let’s now complete the arc with how to convert your webinar audience into customers and future advocates. Post-Webinar Survey.

Will You Join Us in Destroying These 3 Webinar Myths?

Convince & Convert

All demand generation webinars are not created equal. To me, webinars are a high art form of content marketing because they can breathe life into static content such as research reports, case studies, and white papers.

Two important SocialFish announcements…


Our brand-spanking new free SocialFish white paper on Social CRM for Associations is here! Featured SocialFish News White Paper Think TankTwo important SocialFish announcements for ya: 1.

Open Call for Content Contributions

Spin Sucks

Bring me your case studies, your articles, your podcasts, and your webinars! With forums, discussion groups, videos, podcasts, white papers, and more, you can learn at your own pace, in your own style, and create an experience around the types of things you need to learn.

Five Easy Ways to Use Google+

Spin Sucks

It’s not the end all, be all because a Hangout allows only 10 people at once, but it’s a great way to create a panel discussion, an intimate webinar, instant video conferencing, training or education, live expert interviews, focus groups, or staff meetings.

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How Social Media, Content Transform Marketing from Expense to Investment

Webbiquity SMM

While some aspects of inbound marketing (SEM, email marketing, webinars) clearly remain in the expense column, three of its key components clearly should be classified as investments, as long-term appreciating assets.

Apple 40

7 Simple Secrets to B2B Lead Generation Titles that Convert like Crazy


Many content marketers seem to miss out on a key aspect of success – the title of your white paper, eBook, guide, webinar, etc. I’d better download the white paper to find out.

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Four Content Ideas for Driving Inbound Leads

Spin Sucks

Because of my problem with authority (thanks dad), it’s very rare that I walk away from a webinar, conference, or seminar where I’ve learned something. He asked webinar attendees what’s the number one thing prospects ask you about?

How to Leverage Social Media for Successful Marketing and Membership Recruitment


Here are the slides for a webinar I’m conducting today for Springer ; where I’ll be talking to 100 scientific and heathcare societies about their social media marketing efforts.

ROI 79

25 Excellent Content Marketing Tools for Your Brand


It’s a great tool for webinars, ebooks, and product demos. The platform makes it easy to collect, share, and publish ebooks, white papers, and any number of other content types and make them look their best for your audience.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

The three content marketing tactics that deliver the highest ROI are featured articles (cited by 62% of marketers), video (52%) and white papers (46%). Nearly two-thirds of North American B2B vendors use white papers to generate leads; 79% of enterprises and 62% of SMB firms.(

A Beginners Guide to Content Marketing [Plus Infographic]


Companies have long created white papers, articles, charts and graphs, videos, and reports to position their brands as thought leaders and industry experts deserving of loyalty, with the goal of generating leads and sales. White papers. Webinars.

How to Create a Call-to-Action for All of Your Content

Spin Sucks

Let’s say you want to have a free monthly webinar, but people have to register to attend. They are paying you with their email address, which means they have given you permission to market to them, and they’re getting an informative, free webinar. Did they download a white paper?

33 Thought-Provoking B2B Social Media and Marketing Stats

Webbiquity SMM

White paper and eBook downloads are the top producers of B2B leads, cited by 59% of marketers. Other top calls to action included contact forms (39%), webinars (37%), and free trials (35%). A similar percentage also use webinars.

B2B 140

7 Top Personal Branding Goals To Develop Your Social Brand Strategy

Pam Moore

Download our 105 Factors Impacting Your Digital Brand white paper. Supporting Resources: Digital Body Language: 105 Factors Impacting Your Brand (white paper). 10 Reasons Personal Branding is a Requirement Not an Option (white paper).

Six Skills Every PR Pro Needs

Spin Sucks

Content goes beyond the white papers and advertorials we’re accustomed to doing. That’s because people search that term and we have content to fulfill their need (plus a webinar they can buy on it).

Skills 145

Marketwired Survey Shows PR Industry Still Behind

Spin Sucks

Newsletters, video, infographics and white papers were also named, along with case studies, webinars and tip sheets. By Gini Dietrich. Just before the holidays, Are You a Content Machine ?, a Marketwired survey, was released.

Survey 103

Social CRM Use Case 2: Socializing educational content for member retention


Our [SocialFish] definition of Social CRM is “the discipline of applying social media to membership management”, and the 12 use cases in our white paper, ROI and the Impact of Social CRM , show this in action. the webinar archive in the same place.

33 Phenomenal Content Marketing and Copywriting Guides and Tips

Webbiquity SMM

This doesn’t have to be obvious and it doesn’t have to be smothered all over the thing, but it should be there somewhere,” such as links to white papers or other related assets at the end of a blog post or report.

PR ROI Means You Have to Do Real Math

Spin Sucks

How many people download the webinars, white papers, and case studies (and same metrics as bullet above). Everyone will remember that you got the White House on board.”) By Gini Dietrich As it turns out, Cuba Gooding, Jr., did NOT say, “Show me the stories!”

ROI 127

How To Use Influencer Marketing To Launch A New Product

The Realtime Report

Work with one influencer to develop content to support your launch: ebooks, webinars, videos… whatever makes sense given your objectives. This is just one example out of 15 that are described in a white paper we’ve created based on my research.

Innovation in Healthcare Social Media


Here are some awesome free resources for you to check out: Innovation from Within [WHITE PAPER]. ” Social Media – The Competitive Edge in Healthcare [WHITE PAPER].

Six Surprising B2B Content Marketing Ideas

PWB Marketing Blog

Boring white papers and boastful case studies are common pitfalls. E-Learning Series – Create a carefully planned curriculum of educational content delivered via a series of webinars, slide show presentations, videos, or other platform.

B2B 59

Become a Content Marketing Fox

Spin Sucks

Or you can build the pyramid from the bottom up and develop a white paper or eBook inspired by a series of popular blog posts or based on a webinar.

Owned vs. Earned Media: Measuring the ROI

Spin Sucks

It can include white papers, eBooks, webinars, podcasts, video campaigns, and email marketing. For instance, create a free webinar that teaches your prospects about a problem your company solves.

ROI 131

Media Relations: Increase Your Search Engine Optimization

Spin Sucks

I promised to do a second piece on last week’s webinar, “ How to Use Media Relations to Drive Search Engine Optimization ” and this is it! You’ll want to be sure to re-watch (or watch for the first time) the webinar with both of these blog posts as your cheat sheets.

20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

Promote white papers / eBooks / reports for lead generation. Use “ads&# in your blog sidebar, and in-post text links where appropriate, to drive visitors to your white paper or other gated content download pages. Generate webinar registrations.

ROI 76

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

Webinars, virtual events and other digital communications channels are driving trade shows and other live events to extinction, right?

Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

Newsletter calls to action can include registration for executive events, virtual events, or webinars—all of which appear in the “underused” quadrant in this chart. They can also promote content downloads—reports, white papers, e-books and guides.

B2B 54

Media Relations Can Be Measured Against Real Dollars

Spin Sucks

Later today (12:00 ET), we are hosting a free webinar on how to use media relations to generate qualified leads. Hopefully I’ll “see” you on today’s webinar—either live or in the recording later. By Gini Dietric h.

Facebook Advertising: 5 Foundational Things You Must Know Before Spending a Dime!

Pam Moore

50 Ways to Inspire Your Audience (white paper). 8 Steps to Develop a Social Business Plan (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper.

10 Facebook Tips Every B2B Marketer Should Know

PWB Marketing Blog

Know your buyer personas and their buying process, then develop content (white papers, ebooks, webinars, etc.) Are you one of the 41% of B2B companies acquiring customers through Facebook? If not, don’t be discouraged. All you might be missing is just a simple fix. Try these 10 quick tips to improve your B2B Facebook Page. Utilize Facebook to provide thought leadership in your industry, spot trends in what services businesses want, and provide a face for your organization.

B2B 56

Offsite Content Marketing: Six Tactics to Reach New Audiences

Spin Sucks

I won’t belabor the point here, but if you misesed it, it’s worth the read not just because I wrote it, but because it’s what I learned from the webinar Andy Crestodina hosted for us earlier this month. By Gini Dietrich.

scribd 143

Extend the Life of Your Event with Post-Event Planning

Waxing UnLyrical

Content: Turn insight and tips shared into white papers, tip sheets, blog posts, or webinar topics. She is a frequent host on Cision’s weekly webinar series , has spoken at marketing conferences, and helped plan Cision’s Behind the Story series.

How to Determine and Prioritize Social Media Marketing Goals and Objectives

Pam Moore

Supporting Resources: How to Get Your Social Marketing Budget Approved (white paper). Free webinars: We are also launching a series of webinars and training opportunities to dig even deeper. Achieving measurable social media ROI is very similar to teens and sex.

How to: Develop an Advanced Understanding of Social Media


These advice-dispensing recycle bins are still the most obvious source of social media news, and behind them the well-known blogs that are only as useful as their guest bloggers, expensive conferences, webinars and pseudo white papers.

How To 118

10 Tips to Be a Social Media and Digital Marketing Rebel

Pam Moore

They write blog posts, record and publish videos, live streams, webinars and podcasts teaching and preaching others how to build a unique brand. How to Get Your Social Marketing Budget Approved (white paper).

Tips 37

5 Ways to Humanize Your Brand with Data and Social Media Insights

Pam Moore

Supporting Resources: Digital Body Language: 105 Factors Impacting Your Personal and Business Brand (white paper). How to Get Your Social Marketing Budget Approved (white paper). Have you ever thought about the quality of the human connections you make via social media?

Data 27