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An xPotomac Flashback: Social Scoring

Waxing UnLyrical

I’m not here to rekindle that conversation, but I’m thrilled to tell you that all the speaker videos from xPotomac are now (drum roll, please) live! The video quality is really good; Vocus , which provided the videography services, did an excellent job not just of filming but of editing them – so thank you, Vocus!

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Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)

Adam Sherk

Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout. So in the spirit of my post on buzzwords and marketing speak in press releases I thought I’d have a little fun by capturing the essence of how not to pitch a journalist in a video.

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Social Media Dominates 2010 PR Planning, But SEO Increasingly in.

Adam Sherk

Another chart of interest in the Vocus whitepaper demonstrates how social media monitoring has become an essential part of the PR practioner’s toolkit: News monitoring and online media databases have traditionally received the lion’s share of PR tool spending. Both rightly deserve credit for increasing awareness industry-wide.

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How (and Why) to Map Your Company’s Digital Landscape

Webbiquity SMM

YouTube metrics (total videos uploaded, subscribers, video views, recency of last update). If you’ve got the budget, the quickest and easiest way to build a list is by using a PR and social media monitoring tool such as Cision , Vocus or MyMediaInfo. Facebook / LinkedIn / Google Plus metrics (i.e.

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Are Twitter Lead Generation Cards the Email Marketers’ New Best Friend?

Convince & Convert

They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger.

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The Social Media ROI Debate

Webbiquity SMM

Kim Cornwall Malseed summarizes the social media wisdom and ROI results gleaned from a panel of b2b marketing pros including Holger Schulze of SafeNet, Frank Strong of Vocus and Susan Cato of CompTIA. Michael Gass shares a social media ROI argument in video format. Socialnomics: What Social Media Success Looks Like by Fuel Lines.

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Amplify Your Content Strategy with Influencer Marketing

Convince & Convert

The benefits of doing so are threefold: Getting great content for free — We regularly ask influencers to write articles for us, record videos and podcasts, or simply contribute quotes and ideas to our eBooks and reports. Likewise, you can search on Twitter and LinkedIn as well as use PR tools such as Vocus and Cision to find influencers.