Sherrilynne Starkie

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Make Your LinkedIn Profile Work for You

Sherrilynne Starkie

It covers the importance of a custom URL, cover photo, linking and optimizing for SEO. Here’s a quick tutorial on how to make your LinkedIn profile really work for you. It’s important to get social media foundations right to be successful in digital marketing communications.

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Writing tricks for content marketers

Sherrilynne Starkie

Try to use a keyword in the headline, the body copy, the permalink URL and the meta description. This not only will simplify the narrative making it a stronger story, keywords used too often can be penalized by search engines.

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Debunking the myths of social media

Sherrilynne Starkie

social sharing and URL-shortening platform has recently published a study, along with a nifty infographic which debunks six myths of social media. But, there is a surprising amount of false information that is accepted as social media conventional wisdom. RadiumOne , an enterprise advertising platform that operates the Po.st