Jeff Esposito

FEBRUARY 8, 2013

The social network is now offering the Like button next to articles that your friends’ posts from specific URLS for their fan page. Facebook Asks Users To Like Pages Based On Links Their Friends Share – Facebook is doing something that should be interesting to managers of brand pages.

Proposal 34

Proposal Hashtag URL Social Networking 34

Jeff Esposito

JUNE 13, 2011

If you are selling (or completing another transaction) online, track all traffic using a targeted URL (ex: [link] ). If you can’t do this through your site’s tracking system, you can use coupons or short URLs that tie back to social media. It may sound daunting, but is actually not that difficult.

CoTweet 45

CoTweet CoTweet URL Metrics 45

Jeff Esposito

MARCH 2, 2015

Google owns email and search (video too)… Plus now they offer photo storage, privacy filters and RSS without having to leave one URL. At the end of the day, we can all decry Plus as a failure, but we should look beyond the + sign and more towards the word Plus.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

MARCH 2, 2015

Google owns email and search (video too)… Plus now they offer photo storage, privacy filters and RSS without having to leave one URL. At the end of the day, we can all decry Plus as a failure, but we should look beyond the + sign and more towards the word Plus.

Google 20

Google RSS Microsoft Privacy 20

Jeff Esposito

OCTOBER 29, 2010

but who owns the URL and content on the network? I am of the mindset that it isn’t. The main reason being is that social media is mostly rented real estate. Yes you control the content on Twitter, Facebook, YouTube, etc., The network does. So if it were to go poof, so does your community.

Lithium 24

Lithium Real Estate Sample Samples 24