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10 Great Examples of User-Generated Content in Higher Education

Social Media Strategies Summit

User-generated content (UGC) is an invaluable tool for higher ed social media marketers , helping them level up their content creation capabilities while building brand trust. Meanwhile, 93% of marketers agree that consumers are more likely to trust UGC than brand-created content. Read on to find out. What is User-Generated Content?

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. A picture is worth a thousand words.

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#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

January 25, 2017: Motivating Co-workers to Submit UGC. This post #SproutChat Calendar: Upcoming Topics for January 2017 originally appeared on Sprout Social. She has won several state tourism awards for her social media campaigns and will be sharing her best practices for making travel content work for your brand.

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How Government Agencies Can Launch an Influencer Program from Scratch

Social Media Strategies Summit

Abbey targeted relevant influencers through direct messages on Instagram and Twitter, informing them of an exciting upcoming opportunity: four large super-post-panamax cranes were entering Elliott Bay in Seattle after spending several weeks traveling from Shanghai. “It That’s when it’s time to seek out untapped audiences.

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4 Steps to Crank Up Your Facebook Ad Creative

Jon Loomer

We’ll be covering these questions and much more in our upcoming course: Ad Creative Mastery. Right now UGC, or content that appears to be UGC, is performing the best for us across all of our consumer brand clients. The trick is finding the balance between the UGC style while still art directing enough to get usable ad assets.

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What’s Does the Daily Routine of a Social Media Manager Look Like?

agora pulse

For example, if I identify user-generated content (UGC) to share or trending topics to pursue, I add them to a list of things to explore when I have more time. Create a script or work out set details for an upcoming livestream. Review the UGC you saved earlier and add the best examples to your social media schedule.

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What Can Make Your Brand’s Instagram Stories Stand Out From the Crowd?

agora pulse

Share UGC to Stories . Sharing user-generated content (UGC) to Stories is a fantastic way to post more content without having to create it yourself. Stories aren’t always high quality, so if a UGC post doesn’t fit your visual brand, feature it in Stories instead. Then, duplicate what works on a regular basis. Author Emily A.

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