Direct Marketing Observations

Content-The Struggle is Real

Direct Marketing Observations

Content resets every day and UGC (User generated content) is the clear winner. The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. The reality is that yesterday’s content is gone, today’s will last until about 9 pm tonight and tomorrow is a new day.

The cult of social media celebrityism

Direct Marketing Observations

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. Tags: social media Social Networks marc meyer blogging UGC

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos.

10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are.

Sites 154

Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands

UGC 171

How Brands Can Collect Higher-Quality UGC

Pixlee

User-generated content (UGC) can help solve the content lull. So the challenge is, how can you collect higher-quality UGC you need to constantly grow your business? . These tried and true methods will help you generate higher-quality UGC without alienating your audience.

UGC 83

Lessons from UGC in 2020 - and How it Can Help You in 2021

Social Media Today

From building communities to cementing customer trust in uncertain times, UGC can play a key role in your 2021 digital strategy

UGC 163

What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward

UGC 167

Survey Reveals That UGC Can Drive Improved Trust and Loyalty for eCommerce Brands

Social Media Today

As online shopping soars, new data shows today’s consumers want brands to create more authentic and personalized commerce experiences for them

UGC 166

6 Ways Brands Can Leverage UGC for Black Friday Promotions

Social Media Today

Incorporating user-generated content can be a great way to maximize your Black Friday sales

UGC 169

Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

UGC 83

All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

UGC 62

5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

UGC 63

UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

UGC 70

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

UGC 72

How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

UGC 63

Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Social Media Today

Instagram has provided some tips on how brands can make best use of user-generated content on the platform

UGC 161

Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. Add UGC to your Emails .

UGC 52

UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google

BeingOptimist

That is why they have recently launched two more nofollow link attributes that is UGC and sponsored. rel= “ugc”: UGC is recommended for links with user-generated comments, forum posts. UGC means User Generated Content. Must we change current Nofollow link attributes To UGC or Sponsored? Ways To use the UGC, Sponsored Nofollow link attributes correctly. Now These 3 links features, i.e., UGC, sponsored and No Follow — work as of now.

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

UGC 54

What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.

UGC 63

New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? The best UGC is natural, doesn’t look like the brand paid for it or provided content, it’s in the user’s own voice, sharing their own experience. The UPS Store UGC Campaign. UGC and the law.

UGC 90

3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

UGC 63

New Feature: Google Photos Integration Powers the Best UGC

Pixlee

The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.

UGC 64

How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience.

UGC 100

6 Tips to Help You Generate and Utilize UGC on Instagram

Social Media Today

User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy

UGC 88

Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

UGC 98

3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. What’s more – a good UGC platform will show metrics of success for each piece of content, letting every team get the maximum amount of impact from a top-performing piece of UGC. .

UGC 57

Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution. Ryan starts by training the museum staff on Twitter.

UGC 106

3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

UGC 52

Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.

UGC 57

Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE. The post Product ratings and UGC both work, but can they work together?

UGC 61

Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

UGC 48

The Comprehensive Guide to Social Media Visual Content in 2021

Quintly

Insights Integration Best Practice Visual Content UGCSocial media is as chaotic as ever and businesses continue to rise above the noise by capturing users' attention in new, creative, and original ways. How do you stop your audience dead in its tracks on social media?

How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.

UGC 40

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Consider UGC for customers to feel appreciated and involved with your mission: share educational guest posts from them, invite them to take part in quizzes and help you decide on the next mission-driven product or service… In other words, humanize your brand, share value to your audience , and show that you care about them.

UGC 48

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

How to Find Content for Your Social Strategy with Later

Later

However, you should also ask permission from the original creator — even if they tagged it with your specific UGC-focused hashtag. Want to easily find and curate UGC for your social media channels?