Direct Marketing Observations

APRIL 12, 2010

Tags: social media Social Networks marc meyer blogging UGC

Social Media 130

Social Media UGC Content Social Networking 130

Direct Marketing Observations

OCTOBER 15, 2010

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it.

Astroturfing 151

Astroturfing UGC Tips Mobile 151

Direct Marketing Observations

OCTOBER 12, 2010

UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

Social Media 158

Social Media UGC Crowdsourcing Retail 158

Direct Marketing Observations

MARCH 12, 2010

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are.

Sites 109

Sites Proposal UGC Social CRM 109

Pixlee

APRIL 12, 2018

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. Here are five of the best examples of homepages using UGC to great effect.

UGC 65

UGC Features Content Tumblr 65

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 52

UGC Content Bazaarvoice Aggregator 52

Pixlee

DECEMBER 4, 2017

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.

UGC 40

UGC Metadata System Data 40

Pixlee

DECEMBER 7, 2017

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

UGC 40

UGC Trends Influencer Curation 40

Proactive Report

MARCH 18, 2016

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

UGC 40

UGC Content Bazaarvoice Aggregator 40

Simply Measured

NOVEMBER 1, 2016

However, for this dataset, UGC content only delivers a marginally high amount of engagement (4%). 30% of these brands generated over 90% of the total engagement for UGC .

UGC 87

UGC Airlines Engagement Instagram 87

Convince & Convert

APRIL 20, 2015

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.

UGC 67

UGC Content Brands Team 67

The Realtime Report

AUGUST 2, 2012

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

UGC 158

UGC YouTube Video Campaign 158

Convince & Convert

AUGUST 1, 2014

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

UGC 70

UGC Content Training Social Media 70

The Way of the Web

APRIL 14, 2011

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

UGC 45

UGC Content Blogger Fashion 45

Ignite Social Media

APRIL 24, 2017

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

UGC 80

UGC Content Fashion Social Media 80

Ignite Social Media

SEPTEMBER 7, 2016

Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.

Influencer 79

Influencer UGC Strategy Content 79

agora pulse

JANUARY 31, 2018

Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.

Instagram 83

Instagram Notification Content UGC 83

agora pulse

MAY 16, 2016

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

UGC 83

UGC Content Instagram Banking 83

Buzz Marketing for Technology

AUGUST 5, 2014

Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. They also created a “digital brag board” in store to showcase some of the create UGC.

Eventful 130

Eventful Content UGC Marketing 130

Small Business Mavericks

MARCH 20, 2014

User-generated content (UGC) is any content created by users of your website. UGC can very often just be another form of spam. SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts. Since that is the case, UGC provides a unique SEO opportunity that you can’t take advantage of in any other way. SEO for Small Business blog comments forum posts SEO UGC user generated content

Content 100

Content UGC Forums Issues 100

Talkwalker SM

APRIL 5, 2016

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

Influencer 80

Influencer UGC Content Hashtag 80

Waxing UnLyrical

JUNE 4, 2014

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

UGC 185

UGC Content Community building Hotels 185

Ignite Social Media

JULY 6, 2016

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

UGC 61

UGC Authentication Energy ROI 61

Waxing UnLyrical

JUNE 23, 2014

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

Content 142

Content UGC Consultant Flickr 142

Convince & Convert

FEBRUARY 18, 2016

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.

Content 72

Content UGC Syndication Curation 72

Talkwalker SM

MAY 19, 2016

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

Content 62

Content Airlines Tourism Hotels 62

Social Media Network Marketing

OCTOBER 9, 2014

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

UGC 106

UGC Content Social Media 106

Talkwalker SM

MAY 24, 2016

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling

Content 52

Content Report UGC Types 52

Ignite Social Media

JULY 11, 2016

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Content 83

Content Library UGC Social Media 83

Convince & Convert

DECEMBER 18, 2015

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?

Brands 70

Brands Content Marketing Survey 70

Ignite Social Media

AUGUST 8, 2016

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

Loyalty 76

Loyalty Influencer Brands Social Media 76

Ignite Social Media

AUGUST 4, 2016

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.

Influencer 81

Influencer Brands Content Press Release 81

Ignite Social Media

JULY 18, 2016

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

Content 82

Content Patterns Price UGC 82

Convince & Convert

MARCH 23, 2013

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

Case Study 75

Case Study UGC Review Meeting 75

Social Media Network Marketing

NOVEMBER 6, 2014

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional.

UGC 147

UGC Content Skills Social Media 147

Pixlee

JANUARY 19, 2017

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC.

UGC 67

UGC Influencer Loyalty Travel 67

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

UGC 52

UGC Hashtag Curation Statistics 52

Pixlee

MAY 22, 2017

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

UGC 52

UGC Hashtag Curation Statistics 52

Pixlee

FEBRUARY 23, 2018

Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Additionally, 86% of millennials consider UGC to be a key indicator in the quality of a brand. Social media posts, product reviews, blog posts, forum posts and other types of UGC have a bigger influence on consumers than marketing materials that come directly from brands.

Retail 40

Retail UGC Trends Authentication 40

Pixlee

FEBRUARY 2, 2017

The effect of this perception is tangible; even clearly sponsored content that features UGC gets an average of 4x more clicks and a 50% reduction in ad costs than those that don’t use UGC. Place UGC On Your Site. Share your UGC on social media as part of your brand lifestyle.

UGC 63

UGC Sentiment Instagram Authentication 63