Direct Marketing Observations

The cult of social media celebrityism

Direct Marketing Observations

Tags: social media Social Networks marc meyer blogging UGC

7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it.

Trending Sources

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.

10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are.

New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? UGC and the law.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC.

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Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.

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For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

Simply Measured

However, for this dataset, UGC content only delivers a marginally high amount of engagement (4%). 30% of these brands generated over 90% of the total engagement for UGC .

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.

Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.

Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.

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Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.

4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.

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A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.

A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

The 50 User Generated Content Stats You Need to Know

Pixlee

UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC.

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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How to Get Started with User Generated Content

Pixlee

User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.

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Taking Social Media Content to the Next Level

Ignite Social Media

You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?

Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional.

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Hard Rock Increases Instagram Engagement in These 3 Ways

Simply Measured

At this point, it’s no secret that User-Generated Content (UGC) is a powerhouse tactic for content strategy. UGC not only performs 50% better than branded or stock photography, it’s free content created by followers to make brand experience more relatable, touchable, and authentic.

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How to Encourage User-Generated Content on Social Media

Simply Measured

That method is user-generated content (UGC). UGC is an effective way to boost sales and engagement while generating traffic and virality for your business. In fact, studies have shown that consumers trust UGC 50 percent more than they trust other media. If you’re ready to “up” your social media marketing game, these four strategies will help encourage UGC throughout your chosen channels.

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling

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5 Different Ways to Weave Earned Content Into Your Marketing Mix

Pixlee

The effect of this perception is tangible; even clearly sponsored content that features UGC gets an average of 4x more clicks and a 50% reduction in ad costs than those that don’t use UGC. Place UGC On Your Site. Share your UGC on social media as part of your brand lifestyle.

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content!

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User Generated Content 101

Pixlee

The definition of user generated content (or UGC) is any form of content including blogs, tweets, photos, videos, and beyond that was created by users of an online system or service and is available via social media websites. How to Leverage UGC Effectively.

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How AirBnB Thrives on User Generated Content

Pixlee

Millennials spend 30% of their media time (5 hours/day) engaged with user-generated content (UGC). Using UGC in its content strategy has not only helped AirBnB drive engagement with its audience, but it has also helped to grow its Instagram community by over 13%.

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What Is User Generated Content?

Pixlee

Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. UGC fulfills this need and sparks an interest in potential customers. UGC Expands Reach. Here’s the ultimate statistic: 48 percent of customers report that UGC is a great way to find out about new products. UGC Establishes Trust. 51 percent of Americans trust UGC more than the words on a company’s website.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes.

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Think You Can Apply a SWOT Analysis to Social Media Marketing?

agora pulse

Maybe your brick-and-mortar stores have great lighting so user-generated content (“UGC”) always looks fabulous. Knowing this, you might include a UGC campaign in your social media strategy this year to increase awareness of your products.