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The cult of social media celebrityism
Direct Marketing Observations
APRIL 12, 2010
Tags: social media Social Networks marc meyer blogging UGC
Direct Marketing Observations
UGC Related Topics 
7 Tips for Staying on Top of the Social Wave
Direct Marketing Observations
OCTOBER 15, 2010
We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it.
Trending Sources
What Social Media Lesson Did Gap Learn?
Direct Marketing Observations
OCTOBER 12, 2010
UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week.
10 more social media sites, links and posts you might have missed this week
Direct Marketing Observations
MARCH 12, 2010
When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are.
New Social Media Report, and What About UGC?
Janet Fouts
NOVEMBER 7, 2017
User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? UGC and the law.
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
5 Brands That Are Taking UGC to the Next Level with Product Page Visual Reviews
Pixlee
MAY 4, 2018
User-generated content (UGC) has been at the forefront of this discussion as shoppers actively seek out brands that provide a personalized, transparent, and authentic experience.
How Pixlee Powers UGC Marketing with AI and Machine Learning
Pixlee
DECEMBER 4, 2017
Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.
UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen
Proactive Report
MARCH 18, 2016
Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.
For These Brands, UGC Only Drives 4% Higher Engagement on Instagram
Simply Measured
NOVEMBER 1, 2016
However, for this dataset, UGC content only delivers a marginally high amount of engagement (4%). 30% of these brands generated over 90% of the total engagement for UGC .
3 UGC Marketing Trends on the Rise in 2018
Pixlee
DECEMBER 7, 2017
As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.
How Big Brands Get Permission to Use UGC
Convince & Convert
APRIL 20, 2015
The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns.
KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”
The Realtime Report
AUGUST 2, 2012
Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents.
3 Reasons Why You Should Run Your Photo Contest in the Summer
Ignite Social Media
MAY 16, 2018
Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help.
Social Media and UGC Best Practices for Museums
Convince & Convert
AUGUST 1, 2014
Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum.
Bloggers suing the Huffington Post – the outcome for UGC?
The Way of the Web
APRIL 14, 2011
So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. You may have seen a few reports about the class-action suit brought against the Huffington Post after it was acquired by AOL for $315 million.
Taking Social Media Content to the Next Level
Ignite Social Media
APRIL 24, 2017
You can create or curate custom GIFs, Snapchat/Instagram stories, UGC (user generated content), infographics, concept visualizations, shareable quotes, or Facebook Live videos. UGC is there for a reason. What is UGC exactly?
5 Reasons Listening to Influencers Will Better Inform Your Content Strategy
Ignite Social Media
SEPTEMBER 7, 2016
Scouring your channels, and even the vast internet beyond, for good UGC that really showcases your brand can be a cumbersome task. Of what use can influencers be to our brands? This is an important question, but one that rarely yields a response beyond the obvious, they have influence.
What to Look for in an Instagram Posting App
agora pulse
JANUARY 31, 2018
Sharing UGC. Some businesses thrive by posting UGC (user-generated content). Instagram content calendar instagram management photography publishing schedule security ugcWhen I first started managing Instagram accounts for organizations, I did it all manually.
3 Easy Ways to Enhance Your Carousel Ads
Ignite Social Media
JULY 6, 2016
1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Carousel ads are quickly becoming the post type of choice for brands trying to showcase their products or services. (If
Five Signs the Future Belongs to User-Generated Content
Waxing UnLyrical
JUNE 4, 2014
Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time.
What’s More Important: Social Media Fans or User Generated Content?
agora pulse
MAY 16, 2016
There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC also demonstrates audience engagement.
Monday Roundup: Content Rules
Waxing UnLyrical
JUNE 23, 2014
Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it.
Transform Events into Meaningful Experiences: Lessons in Real-Time Marketing
Buzz Marketing for Technology
AUGUST 5, 2014
Adam then discussed the intersection of RTM with User Generated Content (UGC) and how that help drive the Cabela’s experience both online ad in-store. They also created a “digital brag board” in store to showcase some of the create UGC.
3 Benefits To User-Generated Content
Small Business Mavericks
MARCH 20, 2014
User-generated content (UGC) is any content created by users of your website. UGC can very often just be another form of spam. SEO opportunities – UGC most likely utilizes keywords that are important to your search engine marketing efforts. Since that is the case, UGC provides a unique SEO opportunity that you can’t take advantage of in any other way. SEO for Small Business blog comments forum posts SEO UGC user generated content
Three Key Reasons Why User Generated Content Works for Influencer Marketing
Talkwalker SM
APRIL 5, 2016
Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . UGC is Credible. Credibility is also a major reason UGC posted by influencers is key. How-To Find the Best UGC.
4 Ways to Extend the Lifespan of your Social Media Content
Ignite Social Media
JULY 11, 2016
They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in.
A Marketer’s Guide to User-Generated Content Rights and Ownership
Convince & Convert
FEBRUARY 18, 2016
Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it.
Image Recognition in Action: How the Green KitKat Conquered the World
Talkwalker SM
MAY 19, 2016
User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision.
The Never Ending Problem In Social Media
Social Media Network Marketing
OCTOBER 9, 2014
The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree
How to Repurpose Influencer Content for Your Brand
Ignite Social Media
AUGUST 4, 2016
When it comes to asking whether or not your brand should be repurposing its influencer-generated content – there’s really no question about it.
3 New Apps You Should Use for Social Content Creation
Ignite Social Media
JULY 18, 2016
Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging.
4 Tactics to Influence Brand Loyalty through Social Media
Ignite Social Media
AUGUST 8, 2016
Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why?
Image Recognition in Action: Are You Nutella?
Talkwalker SM
MAY 24, 2016
To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytelling
Why Your Brand Should Create Less Content
Convince & Convert
DECEMBER 18, 2015
Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog?
A Politician Shows Us How To Do Local Social Right
Convince & Convert
MARCH 23, 2013
Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC Yelp
Your Content Solution In Social Media
Social Media Network Marketing
NOVEMBER 6, 2014
The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional.
3 New Trends in Retail Customer Acquisition
Pixlee
FEBRUARY 23, 2018
Expect to see user-generated content (UGC) become even more common in 2018. According to one survey, 85% of consumers find visual UGC more influential than brand photos or videos. Additionally, 86% of millennials consider UGC to be a key indicator in the quality of a brand. Social media posts, product reviews, blog posts, forum posts and other types of UGC have a bigger influence on consumers than marketing materials that come directly from brands.
The 50 User Generated Content Stats You Need to Know
Pixlee
JANUARY 19, 2017
UGC and Brand Influencers. UGC and Brand Loyalty. UGC and Millennials. 59% of millennials claim that they use UGC to inform their purchase decisions about major electronics. Millennials (ages 25 and above) are the biggest content drivers—contributing over 70% of all UGC.
How to Get Started with User Generated Content
Pixlee
MAY 22, 2017
User-generated content (UGC) feels like one of the biggest trends in marketing right now—it’s considered the most authentic and trusted form of media available. Pixlee’s three simple steps are all you need to revolutionize your business with UGC.
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