Direct Marketing Observations

Content-The Struggle is Real

Direct Marketing Observations

Content resets every day and UGC (User generated content) is the clear winner. The short definition of a content strategist, is essentially the person who is charged with keeping the company interesting. Of course the longer definition has to do with content calendars and working with agencies and teams and departments and writers and designers. The reality is that yesterday’s content is gone, today’s will last until about 9 pm tonight and tomorrow is a new day.

The cult of social media celebrityism

Direct Marketing Observations

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. Tags: social media Social Networks marc meyer blogging UGC

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. It’s permeating every part of our daily lives.

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos.

10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are.

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Why Shoppable UGC is the Future of eCommerce Experiences

Social Media Today

With more shoppable options on social platforms, shoppable UGC could provide significant opportunity for eCommerce brands

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Importance of UGC and Creating Brand Advocacy

Ignite Social Media

Cultivating UGC for your brand not only saves you time, energy and recourses but helps create brand advocacy by making it easy for your customers to share what they love about your brand to the world. Why UGC Works. Once UGC is acquired, it can be utilized across social channels to help amplify key messages while engaging users in an authentic manner. UGC in Action. This insight lead us to a UGC-heavy content strategy.

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What We Learned From UGC in 2020 and How To Plan for 2021

Social Media Today

UGC has been a pivotal part of 2020. Here’s what we learned from this marketing tactic, and what to do moving forward

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6 Ways Brands Can Leverage UGC for Black Friday Promotions

Social Media Today

Incorporating user-generated content can be a great way to maximize your Black Friday sales

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. To get started, there are a variety of ways to run a UGC social media campaign for your brand. What type of UGC do you want? How are you gathering UGC?

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5 Great Homepage Galleries Featuring Shoppable UGC

Pixlee

Shoppable user-generated content (UGC) is essential for any modern ecommerce homepage. UGC generates trust, helps drive organic product discovery, and helps brands keep their homepages up to date. By using UGC, online retailers can reduce bounce rates and improve their overall performance. Here are five of the best examples of homepages using UGC to great effect. Is UGC the Future of Marketing?

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Dos and Don’ts of UGC Curation 2021 

Pixlee

In today’s digital landscape, user-generated content (UGC) has become more important than ever as 64% of customers will not only value online reviews but will actively seek them out before making a purchasing decision. Treat UGC like any other piece of marketing content.

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You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! In a time where we’re seeing more and more over-produced ads continue to creep into the social space, fans are craving authenticity.

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UGC + Social Distancing: Bringing the In-Store Experience Online

Pixlee

One answer is with user – generated content (UGC). UGC offers a way for brands to build more authenticity into their marketing and often leads to more sales. UGC is 35% more memorable than other media, and 50% more trusted. Utilize UGC Efficiently.

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Why Brands Are Focusing On Shoppable UGC To Provide Authentic Ecommerce Experiences

Pixlee

Luckily, with user-generated content (UGC) , many brands are finding ways to provide social proof for their products. Not only is UGC great for adding context to the products through social proof, but it’s also very helpful for converting more shoppers. Add UGC to your Emails .

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Instagram Provides Tips on How Brands Can Utilize UGC [Infographic]

Social Media Today

Instagram has provided some tips on how brands can make best use of user-generated content on the platform

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How to Incorporate UGC Into Your Inbound Marketing Strategy

Pixlee

One of the reasons most organizations don’t get the most out of their user-generated content is because UGC tends to live within their social media or customer marketing department, and this department doesn’t always live on the same proverbial floor as their bloggers, web copywriters, and other marketing team members who manage their CMS or website/blog updates. This disconnect results in underutilization of their UGC, leaving money on the table. Inbound Strategy and UGC.

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New Social Media Report, and What About UGC?

Janet Fouts

User Generated Content (UGC). According to this infographic from AdWeek , Millennials prefer UGC with people in the image, where Boomers focus on product details. UGC is being used by brands more and more often. Some brands use UGC it well, while others? The best UGC is natural, doesn’t look like the brand paid for it or provided content, it’s in the user’s own voice, sharing their own experience. The UPS Store UGC Campaign. UGC and the law.

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UGC, Sponsored Are The Two New Nofollow Link Attributes Introduce By Google

BeingOptimist

That is why they have recently launched two more nofollow link attributes that is UGC and sponsored. rel= “ugc”: UGC is recommended for links with user-generated comments, forum posts. UGC means User Generated Content. Must we change current Nofollow link attributes To UGC or Sponsored? Ways To use the UGC, Sponsored Nofollow link attributes correctly. Now These 3 links features, i.e., UGC, sponsored and No Follow — work as of now.

Personalization vs. UGC: Which Resonates Better With the Modern Shopper?

Pixlee

Personalization and User Generated Content (UGC) are integral parts of any ecommerce marketing strategy. While Personalization involves using data to create a tailor-made experience for users, UGC gains the trust of potential buyers because of the authentic content your historical customers share. With UGC gaining popularity in recent years, the dilemma that marketers face is which works best with modern shoppers, personalization or UGC? UGC Advantages.

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What’s New at Pixlee: 6 Features that Redefine UGC

Pixlee

The solution: With the Pixlee platform, users can send UGC straight to the Facebook ad platform to scale their ad content. Marketers can increase their click-through rate on ads by 35% by using permissioned UGC. Being able to utilize that form of UGC across multiple channels is a slam dunk for marketers trying to capture an authentic customer voice. And how do you quickly match UGC with the corresponding text reviews? AI Powered UGC. UGC-Powered Email.

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3 Common UGC Challenges And How To Conquer Them

Pixlee

From YouTube to Yelp, user-generated content (UGC) powers some of the most popular websites in the world. To maximize your team’s success with UGC, consider these common challenges before getting started. To keep UGC in top form, your team must curate the most compelling images , brand mentions, and product reviews across channels. Extracting the most value from UGC means putting these hunches to the test.

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6 Tips to Help You Generate and Utilize UGC on Instagram

Social Media Today

User-generated content is one of the best forms of content marketing that you can leverage for your branding strategy

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New Feature: Google Photos Integration Powers the Best UGC

Pixlee

The post New Feature: Google Photos Integration Powers the Best UGC appeared first on The Pixlee Blog. Two-thirds of shoppers report that user-generated content makes brands more appealing and authentic (Retail Dive), but can social media alone give you all the content you need? Instagram is without a doubt an incredible source of content for brands – it provides context, encourages engagement, and yields incredible imagery.

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Using UGC to Increase Brand Loyalty [Infographic]

Social Media Today

Boosting brand loyalty is key to maximizing your opportunities - here are some tips on how to boost brand loyalty in online shopping

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Social Spotlight: How GoPro fuels brand loyalty with UGC

Sprout Social

Few brands have as successfully embraced UGC as GoPro, and with good reason; when your product makes great images and video possible for your consumers, showing is better than telling. User-generated content (UGC) has long been a best practice for B2C social strategies, with the typical goal being to solicit and repurpose content that shows real people using your products. But GoPro’s take on UGC is unique in that the product itself is rarely shown.

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How Big Brands Get Permission to Use UGC

Convince & Convert

The challenge for Pet360 has been finding a way to gain explicit permission for UGC on such a large scale. But with Curalate they could ask permission at scale, allowing them to use UGC across social platforms as well as in a slide shows for email campaigns. Tweetable Moments We do so much talking. I don’t think listening is as big of a piece anymore, but it’s so important. jwsteiert Tweet This. Creating a Better Customer Experience.

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3 Ways UGC and Influencer Marketing Can Make Your Brand More Agile

Pixlee

Between UGC and influencer marketing, brands stand to see huge growth opportunities – especially through the content they’re able to derive. With the right UGC platform , making sure content is approved and tagged correctly should come naturally. What’s more – a good UGC platform will show metrics of success for each piece of content, letting every team get the maximum amount of impact from a top-performing piece of UGC. .

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Social Media and UGC Best Practices for Museums

Convince & Convert

Tweetable Moments It’s nice to have a really engaged staff on social to help build the awareness. wrdodger Tweet This Social Museum At the Royal Ontario Museum , Ryan Dodge leads a social media team that includes every staff member in the museum. He encourages social media usage on both the personal level and the professional level across the institution. Ryan starts by training the museum staff on Twitter.

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Keys to a Successful Black Friday Cyber Monday: Social Proof and UGC

Pixlee

Why should UGC matter for Black Friday? Let’s look at some hard facts: UGC is now considered a “top marketing tactic”, influencing a shopper’s buying decision by up to 90%. Brand engagement for consumers who interact with UGC (sharing a post, clicking on a linked image,) rises by 28%. Pixlee customers have seen a click-through rate increase of 35% in marketing emails that included UGC. Reach out to the Pixlee team to learn how UGC can work in your marketing strategy.

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Product ratings and UGC both work, but can they work together?

Pixlee

Authentic customer reviews are displayed alongside visual UGC, providing a highly interactive and rich experience. Through this double-edged UGC approach, Hylete provides encompassing social proof to consumers. As a digitally native brand with no physical retail presence, these adjustments to their UGC strategy create a key profit driver for HYLETE. The post Product ratings and UGC both work, but can they work together?

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3 UGC Marketing Trends on the Rise in 2018

Pixlee

As more and more brands realize that their core market is more likely to respond to social and digital messaging over more traditional means, more attention is being given to UGC marketing. Innovations in AI and machine learning will make it easier for brands to identify influencers, recognize images, and source the best UGC that can be used across all marketing channels. One use case for AI in the UGC marketing space is in influencer marketing platforms.

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How to Find Content for Your Social Strategy with Later

Later

However, you should also ask permission from the original creator — even if they tagged it with your specific UGC-focused hashtag. Want to easily find and curate UGC for your social media channels?

Ultimate Guide to User-Generated Content

Later

User-generated content (UGC) is a killer asset for brands and businesses looking to grow online. . UGC is an affordable way to share high-quality content that generates sales for your brand — it’s the social media equivalent of a word-of-mouth recommendation! . Start leveraging the power of UGC and growing your business with our Ultimate Guide! . UGC Best Practices #1: Be Original with Your UGC. UGC Best Practices #2: Strive for Authenticity .

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5 Creative UGC Marketing Campaigns to Inspire Your Business

Later

Running a UGC marketing campaign can be an incredible way to attract new followers, make sales, and convert your existing audience into customers! User-generated content (UGC) is way more trustworthy than branded advertising, and it’s also a great strategy for filling your social feeds with beautiful content. Whether you’re launching a new product or running a customer appreciation campaign, incorporating UGC into your campaigns can help you drive even more success.

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How Pixlee Powers UGC Marketing with AI and Machine Learning

Pixlee

Pixlee uses artificial intelligence and machine learning to ingest the data behind UGC and organize it in a way that maximizes the content’s impact. Our custom AI functionality helps brands to quickly surface the best UGC, display it intelligently across marketing channels to scale revenue, and optimize displays of UGC over time. This makes Pixlee the smartest, most automated UGC platform in the space, enabling better performance with fewer resources.

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Travel Brands that Are Doing Social Right

Ignite Social Media

From these pieces of user-generated content (UGC), they are able to populate their main feed with picture-perfect posts that ladder up to other marketing messages. A key part of our social strategy is the curation of UGC. As a bonus, we found that UGC was the most effective type of content at driving signups for our client’s newsletter. All employ a strong UGC curation strategy. Social media’s impact on the travel and tourism industry continues to grow stronger.

5 Social Ad Content Mistakes Brands Make and How To Avoid Them (With UGC)

Pixlee

By ignoring the feedback and UGC of your target audience on social media, you miss a huge opportunity to boost engagement, trust, and sales! Consider UGC for customers to feel appreciated and involved with your mission: share educational guest posts from them, invite them to take part in quizzes and help you decide on the next mission-driven product or service… In other words, humanize your brand, share value to your audience , and show that you care about them.

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10 Brands Killing it with User-Generated Content on Instagram

Later

Sharing user-generated content (UGC) is one of the most effective ways to build brand love and strengthen your online community on Instagram. From sharing real-life product reviews, to curating a stunning Instagram feed, there are so many creative ways to elevate your content strategy with UGC! Get inspired by these 10 brands taking user-generated content to the next level on Instagram: UGC Brand Inspo #1: Set a Challenge like @over. It’s UGC, but supercharged! .

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

The Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A3: @CMIContent reports 78% of B2C Marketers plan to use #UGC in their mix in 2016.

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3 Reasons Why You Should Run Your Photo Contest in the Summer

Ignite Social Media

Photo contest are a great way to drum up excitement as well as an excellent way to source UGC content for your brands social channels. Interesting in running a photo contest to engage fans or capture new UGC, we’d love to help. Content Creation Social Media Promotion Social Media Sweepstakes obtaining UGC Photo Contest Social Media Contest Social media promotions Summer Photo Contest UGC Promotions UGC Social Media Campaign

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The Next Generation of Retail Experiences: Leading Retailer Launches Interactive In-Store Touchscreens with UGC from Social Media

Pixlee

Brands understand that user-generated content (UGC) that shows real people with your products creates a more engaging shopping experience and builds trust. This interactive touchscreen campaign has been going on for about a year and the retailer recognized the benefit of bringing UGC to their flagship storefront— increasing authenticity, brand loyalty and repeat purchases.