Direct Marketing Observations

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. This means look for the rise of the professional content creators masking as citizen journalists. Think of Wal Mart or Astroturfing.

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The cult of social media celebrityism

Direct Marketing Observations

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. There’s nothing wrong with it.

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Content-The Struggle is Real

Direct Marketing Observations

Content resets every day and UGC (User generated content) is the clear winner. Or that more than 250 billion photos have been uploaded to Facebook? That equates to 350 million photos per day. See my point? See what the content strategist is competing with every single day?

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10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. 7) Amplicate collects similar opinions in one place; making them more likely to be found by people and companies. Kinda fun. Watch this one year walk/beard grow time lapse and smile when it’s done.

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What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

UGC (user generated content) can, in some cases will, bring the big brands to their knees. In fact, a Twitter account was set up (of course) to protest and quickly amassed over 5,000 followers; and a “Make your own Gap logo&# site was created (of course) and it went viral producing thousands of “logo alternatives.&#