Direct Marketing Observations

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The cult of social media celebrityism

Direct Marketing Observations

but my concern is that as we become more desensitized to and inundated with UGC, either our desire for better quality will increase-which would be OK, or our expectations for more outrageous, salacious content will need to be met, or we will feel the pressure of sacrificing quality over sensationalism. Tags: social media Social Networks marc meyer blogging UGC Why do you write?

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7 Tips for Staying on Top of the Social Wave

Direct Marketing Observations

We used to marvel at UGC, but what is it when large organization start to pass their content off as UGC? Know the difference between “real&# UGC and professional content. Often times you have to step in it to realize you are in it. With social media, you would have to have lived in a cave on an island in the Pacific to not know how ubiquitous it is. Your competitors?

What Social Media Lesson Did Gap Learn?

Direct Marketing Observations

UGC (user generated content) can, in some cases will, bring the big brands to their knees. Gap North America president Marka Hansen,&# ‘The outpouring of comments’ shows ‘we did not go about this in the right way&# … So for those of you who missed this from last week. Clothing retailer Gap decided to change logos. Yes but. Gap sales were off 4%. It’s the Gap.

10 more social media sites, links and posts you might have missed this week

Direct Marketing Observations

When I tweeted about this my tweet essentially said that my faith in the coolness and greatness of UGC has been restored. Ok so the dust settles on some crazy posts that were rattling in my head this week and then poof, you have to wake up and keep going. Yesterday consisted of a killer pitch for a very large SEO project in which the client said afterward that they had never received such a detailed proposal before, and yet… that’s the way all of my proposals are. I was taught well. So let’s get to it. I know, not that big a deal right? 4) You will absolutely dig this.

You Down with UGC? (You Soon Will Be): Best Practices in Repurposing User-Generated Content

Ignite Social Media

UGC, how can I explain it? Love the UGC you’re already seeing and want even more to work into your content mix? The post You Down with UGC? User-generated content is an authentic, cost-effective way to get branded content that’s really going to resonate with your brand’s audience … because they create it! It’s also a big hit with millennials. Break it down! Ask permission.

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All the Ways to Run a UGC Social Media Campaign

Ignite Social Media

UGC (user generated content) has been a buzz word in social media for a while now. According to a report by BazaarVoice , shoppers that interact with UGC are 97% more likely to convert than customers who do not. Brands see a 78% lift in conversion rates when customers interact with UGC. What type of UGC do you want? How are you gathering UGC? What about prizing?

What’s More Important: Social Media Fans or User Generated Content?

agora pulse

There’s a new dilemma among social media professionals: S hould you focus on increasing your following or maximizing your user generated content (UGC)? User generated content (UGC) includes any form of content created by the consumer. UGC gives potential customers an inside look at your brand before they buy. UGC also demonstrates audience engagement. More Fans?

For These Brands, UGC Only Drives 4% Higher Engagement on Instagram

Simply Measured

However, for this dataset, UGC content only delivers a marginally high amount of engagement (4%). 30% of these brands generated over 90% of the total engagement for UGC . With 500M monthly active users and 80M photos posted per day, Instagram has given brands an unprecedented opportunity to connect directly with their audience. Holiday Planning Guide for Social Marketers Download.

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3 Easy Ways to Enhance Your Carousel Ads

Ignite Social Media

1) Use User Generated Content (UGC). UGC is something that should be utilized in your regular content mix. In fact, West Elm recently reported ROI that was 7 times higher than normal when they used UGC for their Facebook ads. Because UGC is the most authentic content available to brands. Levi’s used UGC to promote their NFL collection. Overall, utilizing authentic imagery & UGC, grabbing attention with thumb-stopping continuous images, and providing helpful information will allow your carousel ads to work even harder for you. Why does this work?

Monday Roundup: Content Rules

Waxing UnLyrical

Resources Shonali Burke Weekly Roundup blogging content online publishing ugc user generated content A large portion of what we do online is centered around content: creating it, sharing it, reading it. Content helps us promote our businesses, create relationships, and share what is important to us with the rest of the world. Enjoy! Image: Depone via Flickr, CC 2.0.

KFC and Comedy Central Create Web Series and UGC Contest For Young “Adults”

The Realtime Report

Kentucky Fried Chicken and Comedy Central have teamed up to offer an original web series and contest focused on user-generated content that’s geared toward 18-24 year-olds who are living with their parents. Viewers are encouraged to participate by sharing their experiences of living at home, with the chance to win a year’s worth of free rent and lots o’KFC chicken. ALwRdIyvGkc?a

Bloggers suing the Huffington Post – the outcome for UGC?

The Way of the Web

So if you want to submit something for a major site, you’ll spend the first few hours electronically signing your rights away – and it might end up limiting any existing possibilities of rewarding UGC as that could end up muddying the waters between just and unjust enrichment. Digital Publishing journalism Magazine Publishing Media newspapers user generated content class action exposure free content huffington post quality journalism quality writing ugc unjust enrichment WritingBut what will the legal case do? So have you submitted content for free anywhere?

Five Signs the Future Belongs to User-Generated Content

Waxing UnLyrical

Communication Community Building Daniel Cohen Guest Posts Marketing Public Relations Social Media customer feedback gamification holistic media ugc user generated content Disclaimer: Pic-n-Post is a client of RedShift Writers. Hello, WUL readers! Remember me? I used to write here all the time. It’s been a heck of a ride! Image: mayeesherr. (in in West Bengal!) via Flickr, CC 2.0.

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4 Ways to Extend the Lifespan of your Social Media Content

Ignite Social Media

They even started using UGC in Facebook Carousel ads, and saw a spike in sales because of it. Start by brainstorming the high performing content your brand needs more of, then create a campaign with a simple hashtag, and sit back and watch the UGC roll in. Unlike most content production, social media content creation can be timely and expensive. Turn your fans into your creators.

Why Your Brand Should Create Less Content

Convince & Convert

Digital Marketing content creation UGC user generated content social media strategy influencer relationships brand storyQuick! It’s time to audit the amount of content on your social channels. Whose voice is behind the majority of the content you share on social and in your blog? Is it the voice of your brand? If so, that’s not good. highlight to tweet). Equip Them with Story-Worthy Assets.

How to Repurpose Influencer Content for Your Brand

Ignite Social Media

influencer campaign influencer campaigns Influencer Content influencer created content influencer generated content influencer marketing strategy influencer programs influencers creating content Leveraging influencers repurposing influencer content ROI of influencer marketing UGC User Generated Content using influencers utilizing influencers working with influencersWhile Hills Bros.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

User generated content (UGC) is every marketer’s dream, as a creative customer base can be invaluable in spreading a brand’s message and surveys have shown that 93% of consumers find UGC helpful when making a buying decision. For brands, that’s a strong case for leveraging the power of UGC. But how should they go about finding this content? Enter Talkwalker image recognition.

A Marketer’s Guide to User-Generated Content Rights and Ownership

Convince & Convert

Brands from all sorts of industries, from Starbucks and Burberry to Chobani , have developed marketing campaigns that benefited from UGC. UGC not only showcases the relationship that consumers have with a brand or product, but it also provides a massive endorsement of it. Take a look at your current brand strategy regarding UGC. Image via BigStockPhoto.com.

3 New Apps You Should Use for Social Content Creation

Ignite Social Media

Photography and content apps are a dime a dozen in your App and Google Play Stores. But there are some apps that stand out from the crowd, and by default, make your content infinitely better and more engaging. We’re talking about apps that give you the freedom to explore your creativity, while remaining realistic and relatively easy to use at the same time. So shall we get to it? Photo Candy.

UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. Crowdtap).

A Politician Shows Us How To Do Local Social Right

Convince & Convert

Justin Johnson connects many of the important dots: humanization, local, crowd sourcing, UGC, mobile in one simple program. social media case studies social media strategy Justin Johnson local social social media case study social media for campaigns social media for politicians UGC YelpIt’s nice to have a new example of this principle in practice. Terrific, right? About the St.

Three Key Reasons Why User Generated Content Works for Influencer Marketing

Talkwalker SM

Influencer marketing and user generated content (UGC) are rapidly becoming the most widely-used online marketing strategies. UGC Drives Purchase Decisions . With that said, UGC can be a primary driver when it comes to capturing and targeting the right audiences for your brand and products. UGC is Credible. How-To Find the Best UGC. With over 1.8

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UGC and Social Hubs: #DigitalPR Chat with Alicia Whalen

Proactive Report

Alicia has been an advocate of using consumer-generated content (UGC) in the PR and marketing mix for the last ten years. Here are a few stats that show why UGC is so important to the Digital PR mix: Fifty-nine percent of millennials say they use UGC to inform their purchase decisions about major electronics. Q & A on UGC and Digital PR with Alicia. A1: It’s curating #UGC from social media channels by hashtag and @Handle and then pulling that content into a hub on the brand website. Crowdtap). Reevo). Kissmetrics). Bazaarvoice). comScore).

The Never Ending Problem In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] Agree

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4 Tactics to Influence Brand Loyalty through Social Media

Ignite Social Media

Okay, so, you’ve compiled a library of UGC. Just remember, incoming UGC is the beginning , not the end, of a fruitful conversation that is bound to lead to a loyal and enthusiastic brand advocate. A dog is known, not only as man’s best friend, but for its enduring loyalty. But why? Get to Know and Understand Your Audience. Kill ‘em with Content. Only at the beginning, really.

Your Content Solution In Social Media

Social Media Network Marketing

The Never Ending Problem in Social Media = Content The Never Ending Solution To This Problem = UGC [User Generated Content] + Smooth Maneuvering Skills [ With The Admin] I work as Freelance Social Media Network Online Professional. My Business Page is on Facebook at: [link] Do join me

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How We Grew Our Instagram Followers by 60% with User Generated Content

Buffer Social

That strategy is the implementation of user generated content (UGC). I decided to give UGC a try here at Buffer and the results were compelling. You may have seen UGC before and not even known it – Take this beautiful picture from REI for example: All user content! Why UGC is Important for Brands. Searching for UGC with Social Media Tools. Awesome!

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Image Recognition in Action: Are You Nutella?

Talkwalker SM

To learn more about image recognition and social listening, read our report “ Why Visual Listening is the Next Big Thing for Marketing “ SOCIAL MEDIA NEWS image recognition Nutella storytelling Talkwalker ugc user generated content visual listening visual storytellingCustomers are telling great stories online.

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Why User-Generated Video Content Ups Your Credibility

Convince & Convert

Just take a look at UGC videos that are enhancing the enhancing the news and helping teach new cooking tips. Plus, your business has now cultivated a library of UGC videos that can be used for marketing purposes. In fact, a whopping 84% of millennial consumers reported that UGC has an influence on what they buy. Videos are also very diverse in their application. Why is that?

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5 Insightful Instagram Stats That You Should Know

Sprout Social

One of the best ways to kick off a UGC campaign on Instagram is with the help of a branded hashtag. What began as a simple photo-sharing app among friends has grown into a global community of consumers and brands. Companies now strive for different and new Instagram stats to understand how they engage and communicate with customers. But how do you get to that next level? justdoit.

6 Twitter Search Features You Should Already Be Using

agora pulse

While this search may seem unnecessary, it’s worth having your community manager take a look at if you’re using a hashtag for contest entries and user generated content (UGC) or finding overlooked customer service opportunities to respond to. Are you looking to get more out of Twitter’s native search function? Search for Typos. Search Sentiment.

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How to Partner With Social Media Influencers for the Holidays

Convince & Convert

But it’s not just influencers: Everyday people are just as into the platform and are creating user-generated content (UGC) around the products they buy. Customers who view or engage with a piece of UGC featuring the brand’s products are more likely to purchase an item. Curate UGC from your customers or influencers on your website or social networks. Instagram Influencers.

Introducing Talkwalker Image Recognition: The Future of Social Listening

Talkwalker SM

User generated content (UGC) can improve just about every digital marketing strategy. According to Salesforce data , UGC can improve campaign engagement by 50%, increase e-mail click-through by 73% and boost conversions by 10%. Incorporating UGC means you can benefit from content that enhances your brand perception without being branded. More than 1.8 Images are everywhere.

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EGC is the Key Content Marketing Trend

Convince & Convert

We’ve talked for years about UGC – user generated content – but now we find that perhaps the best source of great content is instead EGC – employee generated content. EGC (and UGC) will – when adopted correctly – grow your content marketing opportunities geometrically. (At EGC is 2015’s most powerful marketing abbreviation.

Image Recognition in Action: Kylie Jenner, Beauty Brands and the Age of User-Generated Content

Talkwalker SM

But, the gap between strategy and where to find the prolific content known as UGC (user-generated content) needs to close. Why UGC is Powerful for Beauty Brands. UGC can be used as a product launch strategy and offers brand building potential that is authentic and credible. Social media users decide when, where, and how they want to engage with brands. What’s more? But why?

How to Repurpose Your Best Social Media Content

agora pulse

Compile user generated content (UGC) shared on the platform into a single Twitter Moment that you then promote and send traffic to. This Twitter Moment pictured below compiled user’s reactions to the news that Cadbury was looking for taste testers, and the creative UGC is even more fantastic when grouped together. Alter it for Cross-Platform Sharing. Post it everywhere!

Why You Should Be Investing In Visual Content for Social Channels

Waxing UnLyrical

That’s why a lot of brands leverage user generated content (UGC). Research shows that 93% of consumers find user-generated content (UGC) helpful and 85% trust content generated by others more than they trust the content produced by brands. Guest Post by Denise Chan. Our brains are wired to find visual content especially compelling. Visual content boosts social engagement.

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3 Ways to Improve Your Site’s User Retention

Convince & Convert

That’s why UGC is such a hit. UGC gives your users the rewarding opportunity to participate in your creative marketing campaigns. Brands such as Coca-Cola and Starbucks have famously used UGC to gain loyalty and spark further interest in their products. Like UGC, interactive content is a total game changer in the realm of content marketing. User Generated Content.

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7 Brands Winning Social Media During the Olympics

Simply Measured

Chobani has also used its products to provide messaging that helps advertise the campaign, encouraging people to join in on social and build user-generated content (UGC). The campaign also encourages UGC and audience participation by asking people to submit videos of their pet rabbits’ “amazing athletic talents.”. The first time that South Sudan is competing as a nation. Post by nike.

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Your Next Growth Hack Won’t Come from You

Simply Measured

As proof, consider the power of user-generated content (UGC), especially as it affects conversion rates. After collecting data from over 200,000 online businesses, Yotpo found that “the average conversion rate of visitors who saw UGC is 161% higher than those who didn’t.”. The reason is obvious: UGC is for your market, by your market. It’ll come from more and better questions.

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