Webbiquity SMM
OCTOBER 13, 2010
This tool is fast, easy to use, and offers a useful set of filters for finding mentions of a company or topic in specific types of social interaction (e.g. Vocus provides a rich set of tools for traditional and social media monitoring, media outreach and news distribution. blogs, microblogging sites, social networks, etc.).
Waxing UnLyrical
MARCH 14, 2011
These are the similar to the types of questions we consider when planning PR strategies both on and offline. And I’d be remiss if I didn’t give a shot out to my own community, including my employer Vocus, which has gone above and beyond to be supportive and understanding. Frank Strong is the director of PR for Vocus.
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Webbiquity SMM
OCTOBER 5, 2012
Vocus vs. Cision (November 8, 2011). Vocus and Cision are both powerful and popular PR monitoring and management systems. You can find a much fresher version of this type of content in the recently posted 33 (of the) Best Social Media Guides, Tips and Resources of 2012 So Far. PR Monitoring and Management Tools: Which is Best?
Adam Sherk
MAY 15, 2012
At my first PR job I had to type in contact addresses from the hard-copy Bacon’s guide so we could mail merge and send out the press materials. Fortunately today there are much better tools at our disposal be it PR software suites like Vocus and Cision or networking services like HARO and Seek or Shout.
Webbiquity SMM
AUGUST 23, 2010
Executives don’t care about shiny sparkly things or the latest fads or buzzwords; you’d better know what you want to accomplish, be able to quantify both expenses and revenue, and have the analytics in place to track results before even murmuring the words “social media&# in the presence of C-level types.
Convince & Convert
MAY 20, 2012
The questions you need answered will (and should) guide you to the right type of software. There are other types of social media software, such as social sign-in, social advertising, etc. investor), Vocus. Important notes on this taxonomy: This list is not exhaustive. There are WAY more companies than this.
Waxing UnLyrical
MAY 27, 2011
I had been given a test drive of Vocus which some of the applicants used. If you don’t have the contacts needed for my client’s type of business, tell me how you accumulated the ones you do have. So if they hadn’t done national publicity, they needed to explain how they intended to execute this. See what comes up.
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