The Social Media Incubator

4 Concepts Your Online Marketing Should be Ready for in 2015

The Social Media Incubator

It has become very common for businesses and brands to jump on social opportunities once they grow a strong user database, and you never know when the next Twitter, Instagram, or Snapchat will pop up.

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Have You Considered Segmenting Your Social Media Marketing Channels?

The Social Media Incubator

Mention social media marketing and most people think of Facebook and Twitter. It’s true that Facebook and Twitter receive a lot of visitors each day, but that doesn’t make them the biggest players when it comes to social media marketing.

Trending Sources

Bud Light Removes Label Following Controversy

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In the Media Online marketing Online Reputation Management Social Media Social Media News Social Media Tips Twitter bud light bud light label Up for whateverIt spread quickly across social media; yet another campaign that should’ve put up red flags in early development.

News 34

Three Things New Video for Instagram Can Do For Your Business

The Social Media Incubator

This new feature was introduced as Twitter’s video sharing app Vine has been picking up recent increased activity. Twitter posts with media like Instagram receive on average three to four times more engagement than those that do not include multi-media.

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How Often Should You Post Social Media Updates?

The Social Media Incubator

Facebook and Twitter are very different from Google+ and LinkedIn. Twitter users, for example, don’t mind seeing your posts several times throughout the day.

Did President Obama Kill the Automated Tweet? | The Social Media.

The Social Media Incubator

To recap, in case you haven’t heard, a Twitter user named Sohaib Athar ( @ReallyVirtual on Twitter) in Pakistan was tweeting about an “annoying helicopter” outside his window, without realizing he was accidentally reporting on the Osama raid – while it was in progress.

Twitter Adds Tagging and Multiple Photo Sharing

The Social Media Incubator

Photo via Twitter Blog. Twitter has continued it’s growth and sharing features in today’s social media world. On March 26, Twitter announced they were rolling out two new features in order to make Twitter pictures more social.

Chevrolet Brilliantly Embraces Chevy Guy’s “Technology and Stuff” Blunder

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” The internet, mainly Twitter, immediately criticized and made fun of the man they called “Chevy Guy.” Since that night, Chevy has run with the hashtag, #TechnologyAndStuff, which was trending on Twitter shortly after the blunder. On Wednesday, Oct.

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How Often Should I Post On Facebook for My Business?

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According to Social Media Strategist Caroline Melberg , the convergence between Twitter and Facebook continues. ” Just like Twitter, you can now start to think of Facebook like a “stream” versus a lake.

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The Keys to Branding Your Twitter

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Does your business have a Twitter profile as a part of your social media strategy ? However, something you might not think about is branding your Twitter. So how can you keep your Twitter page branded and why is it important?

Tips for Branding a Company Pinterest Page

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Not having a profile image will default your image to a white pin on a red background, which is equivalent to having the default egg as your profile picture on Twitter. If you have it, you can also add your Twitter page and the Twitter icon will show up.

Branding Your Company LinkedIn Page

The Social Media Incubator

Your LinkedIn page should reflect the same message and keywords that your website, Facebook, Twitter and any other channels you may have. When it comes to LinkedIn, we have discussed that there are the right things to do and there are the wrong things to do.

Funny Social Media Facts to Make You Smile for the Holidays

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“On Twitter we get excited if someone follows us. Replying to someone on Twitter is like emailing someone and cc’ing everyone with a computer. Twitter provides us with a wonderful platform to discuss/confront societal problems. HAPPY HOLIDAYS! Here’s a few interesting quotes and facts about social media to brighten up your holidays and give you a little cheer (or chuckle)! In real life we get really scared and run away.” ” ~Unknown via @mozusa.

Gallup Poll: Social Media Doesn’t Influence Purchases

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Facebook LinkedIn Online marketing Public Relations Social Media Social Media Education Social Media for Business Social Media News Social Media ROI Twitter Integrated Marketing social media for business social media influence sales photo courtesy: Getty Images. Are consumers really influenced by content they see on social media? Gallup released a recent poll that suggests a majority of users aren’t influenced by social media to make purchases.

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The How and Why of Twitter Lists

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The question which used to be “What is Twitter and why should I use it?” has now morphed into “ What are Twitter lists and why should I use them as a part of my strategic social media plan ?”. Simply put, Twitter Lists are a way to organize the people you’re following on Twitter.

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Twitter Allows Retweets with Comments

The Social Media Incubator

Monday, April 6, Twitter revamped its retweet feature. Something Twitter will probably continue to work on. It is now easier for users to retweet others and add their comments along with the retweet. Before, it had been a strenuous process to add commentary, stay within characters, etc.

Keeping Your Social Media Strategy Out of This World

The Social Media Incubator

Whether you are posting to Facebook, Twitter or a blog, mentioning a hot topic can boost your social media SEO. One example of this is R&B singer Robin Thicke’s Twitter page. Social media for business is a growing tool that can be implemented right away.

CVS Sets Example For Social Media Strategy

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The company also posted their announcement on their Twitter page. CVS also responded promptly to many of the responses received on Twitter. On Feb.

Google Gets Friendlier Every Day

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The new button allows you to share your preferences with your connections in Gchat , Gmail , Google Reader, Google Buzz and in the not too distant future, Twitter , making search an even more important partner with social media. Well, at least more social.

Social Media is a Helpful Tool – But NOT Behind the Wheel!

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Using Social Media for Customer Service

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Presence’ does not mean the company simply has a Twitter, Facebook or LinkedIn account. ” Those 140 characters or less in Twitter can do a LOT of damage for the company’s customer relationship. Another company who uses social media correctly is AT&T Customer Care on Twitter.

Meerkat Adds New Element to Social Media Marketing

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We’re talking about a new app that started quickly spreading last week on across Twitter. Meerkat allows Twitter users to seamlessly stream live video to all of their followers. Once you download the app, you simply connect the app to Twitter through the setup page.

QR Codes: A Quick Response for Growing Your Business

The Social Media Incubator

How to link QR Codes and mobile marketing to make your Twitter Followers and Facebook “Fans&# pay off for your business. - Scan Me! Have you seen the giant square bar codes appearing on everything from magazine ads to billboards lately?

Top Tips for Putting LinkedIn to Work | The Social Media Incubator™

The Social Media Incubator

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A Deeper Look into Social Authority

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Personal or Business, Pictures Can Tell Your Story

The Social Media Incubator

Let me ask you this: The last few times you scrolled through Facebook or Twitter and only saw a written post without an image attached, did you read it? photo: Krista Reynolds, Never Miss a Moment. As a photographer and visionary myself, it’s hard for me to imagine not sharing images.

Twitter Study: Using Your Tweets as a Mood Ring

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The New York Times recently released an article about a study conducted by Cornell University that examined “the emotional tone of people’s messages”on Twitter. Can Twitter track your mood? Do you see a pattern in your mood throughout the day?

App Of The Week: HootSuite

The Social Media Incubator

Whether it is your Facebook profile, a Facebook page you manage, a Twitter account, a LinkedIn or any of the many others, HootSuite gives you the chance to manage all of them from one dashboard. Post a status, link or picture to your Facebook, Twitter and LinkedIn page all at once.

Holiday Branding and Marketing For Social Media

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Decorate your Facebook and Twitter cover photos with Jack-O-Lanterns or Christmas lights, or incorporate your logo into a Thanksgiving dinner. If you are looking for ways to boost your social media, this is the perfect time of year to do so.

The Importance of Monitoring Your Social Media

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” He would get a response some time later that read as an apology and stated that the British Airways Twitter feed is only open 9 a.m. In today’s world, even if your business is only open 8 a.m. to 5 p.m., your social media is open 24 hours.

Tips 11

The Keys to Your Social Media Identity

The Social Media Incubator

Facebook Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter branded social media branding different ways to brand implementing your social media strategy social media identity

Pricey Top-Level Domains vs. Strategic SEO

The Social Media Incubator

By optimizing your brand from your website to your Twitter feed, you are increasing your social authority. In a recent article in Ad Age , reporter Judy Shapiro explained that the Internet Corporation for Assigned Names and Numbers (ICANN) proposed the release of a new Top-Level Domain (TLD) Program. TLD’s are what falls at the end of a domain: com,net,org,biz, and so on. ICANN believes there is a market out there for more specialized domains.

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3 Ways to Better Connect With Your Social Media Audience

The Social Media Incubator

Facebook Online marketing Social Media Social Media for Business Social Media Tips Strategic Social Media Twitter engagement social media reach social media strategy A key in being successful in your social media strategy relies on connecting and engaging with your audience.

3 Tips for Interacting with Media on Social Media

The Social Media Incubator

Members of the traditional media use Facebook or Twitter as outlets to collect valuable content. Once you find out who those people are, go follow them on Facebook and Twitter by searching their name. Social media has come to play a huge role in the work of the traditional media.

Social Authority For Business – 3 Ways To Become The ‘Expert’ While Generating Leads And Sales

The Social Media Incubator

Promote valuable third-party resources through Twitter , Facebook and LinkedIn. The best way to generate sales and leads online is to position yourself as a subject matter expert – we call this, “ Social Authority. ” Of course, there are several ways you can do that.

Social Media: Not a Stand-Alone Strategy

The Social Media Incubator

Facebook LinkedIn Online marketing Pinterest Public Relations Social Media Social Media for Business Social Media ROI Social Media Tips Strategic Social Media Twitter integrating social media social media campaign social media for business social media strategy

App of the Week: Dashlane

The Social Media Incubator

From company email and websites to our Facebook and Twitter pages, we all have plenty of passwords to keep track of. There is always the old fashioned way of keeping track by having them all written down and stored somewhere you feel they’re safe.

Social Media for B2B – 3 Top Tips For Generating B2B Leads Online

The Social Media Incubator

Contribute regularly to TwitterTwitter is one huge opt-in list. If you have anything of value to say, you can say it on Twitter , as long as you’re willing to distill it into 140 characters or less.

Embedding Facebook Posts Good For Businesses

The Social Media Incubator

Following the example of Twitter and their own Instagram, Facebook is now allowing users to share a post containing a video, pictures or hashtags by using an embedding code. Last week, Facebook announced posts would now have an embedding option for users.

Gmail’s New Tabs and What They Mean For Business

The Social Media Incubator

The “social” tab contains messages from Facebook, Twitter, Pinterest and other social network platforms. Google announced at the end of May 2013 that the Gmail inbox would have a new look.