Eleven Ways to Rock Your Twitter Chat Guest Slot
DECEMBER 29, 2016
Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot. The post Eleven Ways to Rock Your Twitter Chat Guest Slot appeared first on Spin Sucks.
How to Identify Popular Hashtags on Twitter
JUNE 21, 2016
If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.
#ContentChat Twitter Chat Recap
AUGUST 30, 2016
The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.
Agency Leads Must Absolutely Use Twitter
JULY 8, 2015
A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” She also found it on Twitter.
Why the E. L. James Twitter Chat Went Horribly Wrong
JUNE 30, 2015
James, the author of this horribly written book, participated in a Twitter chat…and the Internet took her to task. In this case, her publicist should have come back and said, “Here are all of the things that could go wrong”: There are many people who think the writing—particularly in the first book—is really bad and will have fun with it on Twitter. It seems E.L.
Using Twitter for Effective Media Relations
NOVEMBER 28, 2011
Over the past year or so I have been using Twitter to contact journalists. The worlds of the media and PR agencies are both fast paced so the immediacy of Twitter enables both parties to take advantage of reacting to trends and breaking news – stories can be imagined, written and published within an hour if it’s a hot topic. Do you already use Twitter for PR? Pitch. Alert. “I’ve
Three Ways to Be Prepared for the Inevitable Fake News Crisis
MARCH 9, 2017
Twitter frenzy. No brand, organization, or executive is immune from fake news or a 5 a.m. Here are three things you can do right now to prepare. Insurance, if you will. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Comments I like it when people think!
How to Apply SEO Best Practices to the News Release
DECEMBER 27, 2016
The news release is dead! Long live the news release! Maureen Jann has some great tips to show you how to use SEO best practices to increase visibility. The post How to Apply SEO Best Practices to the News Release appeared first on Spin Sucks.
How Lazy Content Curation Is Ruining Your Influencer Relationships
AUGUST 24, 2016
There's a fine line between content curation and plagiarism and content creators are unwittingly sabotaging the influencer relationships they hope to build. Erika Heald shares how not to curate influencer content. The post How Lazy Content Curation Is Ruining Your Influencer Relationships appeared first on Spin Sucks. Comments Seriously love this article, Erika! Creating a properly curated.
Twitter Brand Pages are Pointless
DECEMBER 13, 2011
Twitter introduces brand pages. It won’t be a game changer, because NOBODY uses Twitter for tweeting…or at least they shouldn’t be. ” It isn’t that they are making an effort to improve the Twitter site for its users that pisses me off; it’s that there are ANY users. Twitter provides a service I love. Those people are idiots. Seriously!
Where Earned Media Belongs in the Content Marketing Mix
FEBRUARY 28, 2017
Communication Media Relations content marketing institute feedly Influencer marketing marketing in the round media relations PESO model referrals twitter list unique URL word of mouthIn a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing.
Four Tips to Help You Write About Yourself
APRIL 5, 2016
entrepreneur Professional Development blog article bios how to write a speaking gig introduction learn how to write about yourself linkedin profile online communities pad your resume social media profiles twitter bio write about yourselfThat makes it critical to find a balance between the conflicting impulses of not bragging too much and putting yourself out there confidently. David J.P.
As Twitter Locks Out Developers, a New Site Welcomes Them
SEPTEMBER 26, 2012
It won’t come to a surprise to many of you that I love Twitter. I’ve always contended Twitter wouldn’t last forever. Until now, Twitter has been an open platform and it’s part of the reason the social network has grown as quickly as it has. The latest in the death of being able to use Twitter? As they should. But the way they’re doing it?
How Political Posts Will Quietly Kill Your Network
JUNE 27, 2016
Comments Comments Related Stories How NOT to Build a Following on Social Media How to Identify Popular Hashtags on Twitter Google+: The Social Platform We All Love to Hate. David (DFish) Fisher makes the case on why you shouldn't share political posts on social media for the mere fact that you will always anger someone.
The 10 Commandments of Online Etiquette
JULY 23, 2015
Thou shalt not use your Twitter , Facebook , Google+ , and LinkedIn accounts as news feeds for your organization. By Gini Dietrich. How many of you love to receive spam email ? How about when you meet someone and they automatically add your to their newsletter list? And how many of you love to get information that talks all about the sender and tells you nothing valuable? Some Examples.
Four Ways to Keep Content Fresh
JULY 29, 2015
Read the Twitter streams. By Gini Dietrich. Do you know the story of how BlendTec used Will It Blend to keep content fresh about industrial-strength blenders? While a big fan of their super smart and creative videos, I didn’t know the idea to see what their blenders could blend came about because an executive noticed sawdust on the floor. And they would. And a story they found.
A Look at How Three Brands Are Driving Social Engagement
SEPTEMBER 19, 2016
Did you know Facebook is capturing over 90 percent of all social media shares? It's time to dust off your social media strategy and see how you can increase social engagement. Here is what Fractl and Buzzsumo research found. The post A Look at How Three Brands Are Driving Social Engagement appeared first on Spin Sucks.
Google+: The Social Platform We All Love to Hate
MARCH 16, 2016
Google+ Social Media facebook Google Google+ page indexed content niche communities Quality vs. Quantity relevant content SEO marketing SEO rankings seo tool Small Business Snapchat social network Twitter valuable content walmartKimberly Erskine says Google+ is not dead and makes the case on why businesses are discounting their SEO efforts if they don't use it consistently.
Feature Content that Answers Questions for Better SEO
MAY 4, 2015
Finding Sources on Twitter. He found an article on Medium by Daniel Victor that explores how you should search on Twitter , specifically (though it would work on Google, too), by adding one word. So they took to Twitter to find passengers on those four flights, and on other flights where similar conflicts may have happened. By Gini Dietrich. What time is it? The word?
Thirteen Ways to Get the Best Out of Networking
SEPTEMBER 29, 2015
A public thank you on Facebook or Twitter. By Gini Dietrich. On Sunday, I was trolling through Facebook during the horrible, horrible, horrible Bears game (yet, I couldn’t bring myself to turn it off) and found an article someone had posted titled, “ How Not to Be a Networking Leech: Tips for Seeking Professional Advice.” ” In fact, it’s rather valuable. Um, no?
What’s YOUR Personal Brand? How (and Why) You Should Create One
OCTOBER 6, 2016
Branding Marketing brand brand messaging brand summary career development client brand message informs all aspects of PR creating a personal tagline for social media develop a memorable brand establishing your brand Gatorade importance of branding Lexus personal brand personal brand is crucial for career development personal branding personal tagline set yourself apart with personal branding strong personal brand twitter bioWe’re the experts on developing brands for clients, but we often forget to do it for ourselves. Here is Dana Kaye on the importance of a personal brand.
Make Social Media Profitable For Your Business
AUGUST 9, 2016
You can make social media profitable for your business by controlling your brand's message, making it more valuable than your website. John Jiloty has more. The post Make Social Media Profitable For Your Business appeared first on Spin Sucks.
Introducing Spider: A Super Cool Link Listening Tool
APRIL 9, 2015
A few years ago, I met Robert Moore on Twitter. You can now listen to conversations on Twitter about you, your organization, your competitors, or anything you like. Which means I can input spinsucks.com or spinsucks.com/super-cool-new-post and listen to what people have to say about it on Twitter. Forbes has 17,000 decision makers who read and share their content on Twitter.
How to Create a Call-to-Action for All of Your Content
FEBRUARY 16, 2015
Did they subscribe to your blog or follow you on Twitter? By Gini Dietrich I spend a considerable amount of time on the road, working with business owners through an organization called Vistage International. Vistage is a professional development organization for business leaders. Every month, a group meets and brings in a speaker on a specific topic. Our time equals money. You read.
Apple Should Not Buy Twitter
MARCH 26, 2012
I was just reading a GigaOm article titled, “ Should Apple Buy Twitter? ” It likely comes as no surprise to you that I’m shocked Twitter is still around. Twitter automagically makes Apple a defacto player in social. entrepreneur Innovation Apple TwitterWhile I love it and spend a good amount of time on it, I have no idea how they’re surviving.
The Four Skills Digital Marketers Need Today
MAY 13, 2015
Ten percent of the businesses I looked at cite a requirement for social media experience among applicants, and that experience needs to go far beyond keeping up an active personal Twitter account. Develop site-specific and interactive content : Are you posting the same things to Twitter as you are to LinkedIn? Are you keeping up? Analytics : How are you measuring mobile performance?
Grow Your Business with Social Listening
MARCH 18, 2015
Link Listening to Build Community One of my favorite social listening techniques is “link listening” on Twitter. Link listening is simply a search query sent to the Twitter API which says “please give me every Tweet containing a link from site xyz.com.” (Yes, Give it a try now: Enter SpinSucks.com into the Twitter search box (no [link] and voila! Content marketing wonks?
Authentic Storytelling in an Age of Mass Marketing
NOVEMBER 16, 2015
I recently sat down with Ted Rubin , the most followed CMO on Twitter and one of the ‘Top 20 Social Media Power Influencers’ in the world, in a brand-new podcast series filmed by my team at Ph.Creative. By Bryan Adams. Research from Media Dynamics, Inc. has revealed the extent of the average adult’s daily exposure to marketing and advertising, and the results are shocking.
To Taylor Swift, Love Spin Sucks
JUNE 24, 2015
She uses both Twitter and Instagram to make a personal connection with her fans, and it works so well, she’s been able to bypass the intermediaries that sell her music. She used shared media with her Instagram and Twitter use, which ingratiated her fans even more. Tweeted it to her 60 million Twitter followers. I may need a few million more Twitter followers first.
The FTC and Social Media: You Have to Disclose
JANUARY 6, 2015
Mary Engle, director of the division of advertising practices at the FTC told The Wall Street Journal that, “while this was the FTC’s first case regarding Twitter and misleading behavior, it’s unlikely to be our last.” By Gini Dietrich. Allow me to set the stage. You work for a company with lots of employees. No harm, no foul, right? It says so in your bio. Always.
Newsjacking: The Good, the Bad, and the Superbowl
JANUARY 26, 2015
Communication Media Relations #deflategate best buy memes New England Patriots newsjacking Seattle Seahawks serial Superbowl Twitter Twitter fails By Lindsay Bell I hate newsjacking. Like, viscerally hate it. Thankfully, that didn’t happen—not that I’m aware of, anyway. And I’m still sighted’ish. Ok, I should clarify: I hate “if it bleeds it leads” style newsjacking. Because, really?
Love it or Hate it: Let’s Talk Email Marketing for Business
FEBRUARY 3, 2016
Email Marketing Marketing Canadian Legislation email is far from dead email marketing myths facebook instagram marketing tactics newsletter Small Business TwitterEmail marketing is not dead. In fact is more alive than ever and Lara Wellman not only busts the myths, but shares why every business should use it as one of their marketing tactics.
Reporter’s Twitter Account Suspended for Critiquing Olympics Coverage
JULY 31, 2012
” has extended to Twitter. A critic of NBC and it’s coverage of the Olympics has had his Twitter account suspended…with no update on when it might be reinstated. He was relentless in his tweets, but didn’t say anything (in my opinion) I haven’t seen from my friends all over Facebook and Twitter. Twitter Account Suspended. The Back Story.
Six Simple Public Relations Efforts that Take Less than 10 Minutes
SEPTEMBER 14, 2015
Seek and Tweet on Twitter. Asking for a consumer’s Twitter handle may seem invasive, and directly spamming their stream is even more bothersome. However, there’s nothing wrong with researching who mentions your product on Twitter and following-up with them about a used product or service. By Cam Secore. Six Simple Public Relations Winning Efforts. Have a good day.” Who knows?
The Business Guide to Using Instagram
MARCH 17, 2015
Like Facebook or Twitter, you can use a hashtag on Instagram that will help you attract new followers. By Gini Dietrich Instagram is most noted by teenagers and college students as a way to connect quickly with friends through photos. Please note the verbiage there—it is the most used social media outlet. Instagram has 300 million users—and they aren’t all teenagers. Celebrations.
The Dark Side of Social Media
APRIL 6, 2015
” to your Foursquare check-ins that were published on Twitter. By Gini Dietrich. I love social media. It has changed the way I do business and I’ve made lifelong friends I never would have even met. It truly has flattened out the world. But it also has a dark side not many expect. Sure, we kind of expect to hear about people being stalked because of social media. Creeeeeeeepy.
Social Media New Year’s Resolutions for 2015
DECEMBER 30, 2014
Social Media Social Media Strategy facebook LinkedIn Networking new year''s new year''s resolutions social media best practices social media resolutions Twitter By Eleanor Pierce. The new year is almost here, and methinks it’s time for a few New Year’s resolutions. My first resolution: None of my resolutions will be related to dieting. I get winded putting my shoes on these days.) Woohoo!
How NOT to Build a Following on Social Media
MAY 2, 2016
Eleonora Israele looks at the five things you shouldn’t do on Facebook, Twitter, Instagram, LinkedIn, and more. Community Social Media build a following choose the right network digital agency don't buy followers engage your audience facebook instagram learn analytics LinkedIn social media best practices social media ethics social media landscape social media marketing agency Twitter
Four Secrets of Successful Hashtag Marketing
APRIL 28, 2015
You see this both on Instagram and Twitter frequently through searches for things such as #contentmarketing or #mediarelations. This Twitter-based contest encouraged participants to pair up and tweet about a destination of their choice served by the airline. But that doesn’t mean you can use them haphazardly or without strategy. And afterall…#PetroPOWER!!!!!
How Social Media Affects Search
JANUARY 12, 2015
He walks you through how to use Twitter, LinkedIn, Google+, and Feedly to become friends with influencers. By Gini Dietrich. It’s our first webinar of the year and we kick it off with the one and only Andy Crestodina. For those of you who don’t know Andy, he is the co-founder and strategic director at Orbit Media, a web design and development firm in Chicago. Webinar Details.