Social and Logical

The Art of Being Personal While Sticking To Business Objectives

Social and Logical

I’m sure you’ve had the experience of looking up brands on Twitter and finding that these companies might only have about 100 followers or so. Social Media is Fun When There is No Pressure. No kidding.

What Went Wrong With the Digital Death Campaign

Social and Logical

I had no idea that on the very same day, it all ended when Stewart Rahr, a pharmaceutical executive handed over $500,000 at the request of the celebs enabling them to jump back on Twitter.

Trending Sources

Oliver Peoples Online

Social and Logical

I follow them on Twitter and came across a link to one of their videos explaining how to select the right frames for different face shapes. Oliver Peoples is one of those brands that I’ve always been familiar with, but never paid much attention to. This changed when I came across their online presence. I think it is important to note this video. It provides viewers with a personable, interactive experience, while showcasing the product.

Using Applied Behavioral Analysis in Social Media

Social and Logical

Examples of antecedents on the web include basic links, display ads, headline titles and Twitter/Facebook posts. Marketing is focused on getting people to notice brands and behaving in a favorable direction. So, how can this be accomplished? Research psychology has defined a framework called ABA (applied behavioral analysis). It is simple and effective. Any situation can be viewed and modified using this framework to generate real and measurable results.

Upgrade Your Social Strategies By Understanding Network Theory

Social and Logical

In social media, they would include our Twitter followers, Facebook fans etc. You might already be familiar with the book by Albert-Laszlo Barabasi, Linked: How Everything is Connected to Everything Else (2003). He explains that the fundamental principles behind network growth and maintenance are universal. These principles are at work, not only in social media, but also in technology and the natural world as well.

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. Thank you Twitter! Twitter cards.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: .

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. The average Twitter user has 208 followers.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on.

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. Journalists on Twitter.

How To Use Twitter For PR

Waxing UnLyrical

When I first started writing this post, I was going to call it “How I Use Twitter.” ” Then I thought again, because a) I’m not as frenetically active on Twitter these days as I used to be, and b) who the heck cares how I use Twitter?

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Twitter Update: Twitter Rolls Out New Profile Redesign

yMarketingMatters

Yes, now Twitter started rolling out its new profile redesign on Tuesday April 8th. Note: New Twitter users will get this new profile when creating an account and are walked through the account account process, so it’s actually a great way to practice using the new layout.

Twitter Basics: How To Get Started On Twitter For Business

yMarketingMatters

What Makes Twitter Different. On Twitter, you’ll find friends and family as well as celebrities, companies and strangers who may share your interests. Like any social network, what you get out of Twitter is based on what you put in and how active you are. Twitter is Viral.

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Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales?

Grow Your Twitter Following With Chats

Janet Fouts

Oh boy, another “ how to grow your Twitter following ” post! If you really want to grow a Twitter following that has any value as a network, there’s no way around it. What’s a Twitter Chat? Here’s a list of Twitter chats to browse.

5 Keys toward Creating a Killer Twitter Audit

agora pulse

Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. Like all your communication channels, Twitter needs to represent your brand’s mission and values.

Twitter and DMCA violations

Janet Fouts

A little while ago people were making a fuss about freelance author @RunOlgaRun who noticed a joke she posted on Twitter being shared without credit. She asked Twitter to take it down as a violation of her copyright and they responded by replacing the tweet in violation with the text.

Learn Twitter From Justin Bieber

Ari Herzog

Does it surprise you that pop star Justin Bieber is ubiquitous on Twitter? Retweeting is how news about the recent Egyptian revolution spread across Twitter. Do you believe that nearly 3% of Twitter traffic is about Bieber , that he is the second most-followed Twitter user , and that E!

How Nonprofit Pros Use Twitter

SocialFish

————— According to the most recent Nonprofit Communications Trends Report , 76% percent of nonprofits are now using Twitter. Twitter can be used to distribute news about your organization and your stories. I love Twitter for media relations.

What Twitter Moments Means for Small Businesses

SocialTimes Twitter

A little more than one year ago, Twitter announced a new feature: Moments. At that time, the new feature was to be curated by a team at Twitter, as well as some big-name partners such as Entertainment Weekly , Fox News , NASA and BuzzFeed. What are Twitter Moments?

Why Marketers Should Use Twitter (Infographic)

SocialTimes Twitter

It may seem like Twitter is having a tough time lately, but it still isn’t wise to write the micro-blogging service off. Twitter has 320 million monthly active users , most of whom are international and mobile, and they represent several key demographics for marketers.

Easy Ideas to Turn Twitter Trending Topics into Gold

agora pulse

Trending topics are the most talked-about news, and on Twitter, it can help companies boost their engagement, awareness, and clickthroughs. So how can you use Twitter trending topics? Twitter trending topics are also a chance for your team to engage directly with customers.

Twitter Announces Twitter Developer Communities

SocialTimes Twitter

Twitter developers, come together: Twitter announced the launch of Twitter Developer Communities Wednesday. Our Twitter Developer Community membership has since grown by 10 times, and meetups have sprouted in 14 cities across the globe, thanks to partnerships with trailblazing developer advocates in places like São Paulo, Brazil; Seattle; Kochi, India; and Nairobi, Kenya. Twitter developers: What are your initial thoughts on Twitter Developer Communities?

When to Post on Facebook, Twitter, Google+, LinkedIn, and Pinterest

Pamorama

Determining the best times to post on Facebook, Twitter, Google+, Pinterest, LinkedIn, and blogs is vital to content marketing success. HootSuite’s functionality enables you to automatically schedule your Twitter, Facebook, and LinkedIn updates based on your followers’ engagement patterns.

Why Twitter Hashtag Infographic Fails

Ari Herzog

Twitter launched this infographic on August 21, 2013. From Twitter’s cheat sheet for hashtags : Take the American version of X-Factor as an example. The show started promoting #xfactor in the second episode, and saw an immediate increase in the Twitter conversation.

Twitter Touts Branded Emojis

SocialTimes Twitter

Twitter introduced branded emojis last year , and the social network provided an update on their performance Monday. According to Twitter research, the median number of earned media generated by branded emojis is 5.3 Advertisers: What are your thoughts on Twitter’s branded emojis?

Facebook LinkedIn Twitter in 2013

Ari Herzog

Of the three largest social networking sites in the United States, I plan to use Facebook the most, LinkedIn the second-most, and Twitter the least. Twitter in 2013. Related, I intend to publish an e-book on my Twitter evolution in the coming months… Other Applications in 2013.

…and My Twitter Experiment Dies

Ari Herzog

Four days ago I wrote : Twitter users are influencers when they are followed by a lot of people and are retweeted more often than they tweet themselves… I further this definition by the stereotype that most influencers broadcast more than they reply. Media identity Twitter

The Demographics of Twitter Users [Study]

Mindjumpers

Tweet Twitter has more than 500 million users and is continuously growing, but who are all these new tweeters? Pew Research Center has released an Internet study that focuses solely on Twitter and includes some great user demographics. Twitter is soaring among young adults.

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Facebook, Twitter, Pinterest, and Instagram Demographics

Pamorama

But who exactly are the people who use Facebook, Twitter, Pinterest, and Instagram? Branding Demographics Facebook Instagram Marketing Pinterest Social Media Social Networking Twitter67% of online adults use social networking sites.

Twitter Debuts QR Codes

SocialTimes Twitter

It’s Twitter’s turn to borrow from Snapchat, as the social network launched QR codes for users’ profiles that work the same way Snapcodes do. Twitter designer Brittany Forks announced the new feature via tweet : hella pumped to announce the launch of QR codes on twitter! Readers: What are your thoughts on Twitter’s rollout of QR codes? Snapchat Twitter Android Applications apps Brittany Forks Casey Newton iOS Night Mode QR codes Snapcodes The Verge

Infographic: Twitter facts

Sherrilynne Starkie

Twitter is now truely mainstream; it’s not just for the cool kids anymore. Featured Headline Social Media Twitter infographic Information graphics Online Communities Social network

18 Tweetable Twitter Tips for Newbies

Waxing UnLyrical

For those of us who’ve been using Twitter for a while, we sometimes forget that there are new adopters of the network every day. Trying to figure out Twitter back in the day was bad enough; can you imagine what it’s like these days? Include a link in your Twitter profile.

Tips 102

KLM Lets You Book Flights Via Facebook and Twitter

The Realtime Report

A customer on Facebook or Twitter can now book or rebook a flight, reserve a seat, arrange extra baggage, and pay through the social networking platform. Here’s how it works: KLM sends a link to the customer in a private message on Facebook or Twitter.

Why Twitter Killed the Twitter Share Button

Convince & Convert

Legions of bloggers and website publishers will log on November 21 and discover that the familiar digits displaying the number of Twitter shares on their content have disappeared. Why would Twitter do this? Twitter is struggling to find a workable business model.

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. Twitter

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. The Pieces of Your Twitter Profile. It’s Time to Rethink Your Twitter Bio.