Jason Yormark

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5 Reasons Your Business Absolutely Needs To Consider the Bing Network

Jason Yormark

Bing powers Yelp local search options, Twitter translations and Uber mapping. This post brought to you by Bing Network. The content and opinions expressed below are that of Jason Yormark. I’ve had a lot of experience on both sides of the fence when it comes paid marketing strategies and execution. The Bing Network has evolved quite a bit over the years. That’s exclusivity that can’t be beat.

Twitter Direct Messages Are Useless

Jason Yormark

I want to be able to use DMs in Twitter, but really it’s such a vast wasteland of spam that it’s practically impossible to do. What I fail to understand is that after years of being in existence, how is it that Twitter has failed to deliver absolutely nothing in the form of spam control or filtering for DMs. Related posts: Dear Twitter: Please Add Auto DM Blocking.

Escape Routes: The Ultimate Social Reality Adventure

Jason Yormark

Share this post on Twitter Tweet #escaperoutes. It’s not too many times in your life when you actually get asked to audition for a reality show, but that’s exactly what happened last week. Escape Routes is officially season 2 of a Ford sponsored, web based, reality/adventure show that deeply integrates social media into the mix. I auditioned last week and had a great experience.

Mom & Pop Need Your Social Media Help

Jason Yormark

It’s actually quite amazing to me that in this day and age when it’s so incredibly easy to simply have a Facebook page or Twitter account, how few businesses that actually do. I’ve been back home the past week or so in Chicago visiting family and friends. It’s always great to get back and visit, eat the great food, and feel some actual summer heat. In this economy?

The Art Of Having Thick Skin aka Twitter Purge Follow Up

Jason Yormark

I am no celebrity, and quite frankly, all the Twitter followers in the world isn’t going to change that. I’ve already begun enjoying Twitter more since. The majority of my following came early on in my Twitter usage and back then, auto-following was a common practice and made sense for me back then. Twitter Etiquette: Should You Follow Everyone That Follows You? Perhaps.

You Need To Own Your Online Identity

Jason Yormark

While using platforms like Facebook, Twitter, YouTube, etc., I was inspired to write this blog post based on an article that surfaced in my Facebook feed about Appetas , a restaurant website service, that up until now, offered restaurants a turn-key solution to having a website with useful integrated features such as menus, online ordering etc. Is it more expensive? Social Media Web Desig

Restaurant Social Media Marketing Results In The Flesh

Jason Yormark

Increase their Twitter reach by identifying users within close proximity of the restaurant. Grew Twitter following from 30 to over 1,200 targeted users. “I love it when a plan comes together!” ” – Hannibal Smith, A-Team. I’ve worked on my fair share of social media campaigns, and every once in awhile, a project comes my way that I have an extra ounce of vested interest in making a success. I’ve been a regular there for some time, and had a good friend that opened up the door for me to work with them. Create and launch a promotion. Social Medi

5 Questions On Whether To Hire A Social Media Consultant Or Do It Yourself

Jason Yormark

Facebook likes and Twitter followers are not a measure of social media success. From engagement to measurement, the fact is if your business or organization is of any size, simply using Facebook or Twitter’s website interfaces will leave you frustrated and with little time left over for anything else. One might think that since I work at an agency that I’d have a predisposition to recommend outsourcing your social media needs. I can assure you that is not my opinion. This post is no different. Do I have a strong sense of what social media success means for my business?

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

You go to Twitter, enter your desired username, and RATS…it’s taken. Twitter won’t do anything about it. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Not the case with Twitter usernames as it goes against their terms of use. Case closed.

The Frustrating State Of Obtaining Inactive Twitter Usernames

Jason Yormark

You go to Twitter, enter your desired username, and RATS…it’s taken. Twitter won’t do anything about it. Twitter will help you if you own the trademark or copyright, but let’s be honest, most of us aren’t shelling out those kinds of dollars either for a blog or small business. Not the case with Twitter usernames as it goes against their terms of use. Case closed.

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph. The time has finally come.

The Great Twitter Purge of 2011 Or Why I Have Decided To Unfollow Everyone & Start Over

Jason Yormark

I think I always knew that I’d have to do some sort of Twitter house cleaning, but based on my last blog post, and some folks like Michael Hyatt and the mighty Chris Brogan who have pioneered by braving the backlash, I think I’m ready for a purge myself. So starting today, I begin unfollowing everyone on Twitter with the help of SocialOomph. The time has finally come.

My Yearly Social Media Douchebag Audit

Jason Yormark

Lead any social media conversation with how many Twitter followers you have. Use an Auto DM on all new Twitter followers including a link to my site(s). Twitter…for the love of god, please add a feature to block these???? Along with the hyper growth of social media platforms over the past few. Let us begin. Test Results: Passed. I’m not a fighter…I’m a lover! Bonus pts.

Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can! Now my partner in crime at S360 Molly Killien is a FB monster, but not as much on Twitter (in comparison to me), and she is the brand new recipient of a higher score then me at 55 due to the changes (and quite happy about it! You are the future now. You are the last hope for humanity. Re-tweet dammitt! Really?”,

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Twitter Advertising Review: Not Ready For Primetime

Jason Yormark

And Twitter needs A LOT more time. We’ve recently started to experiment with Twitter Advertising having finally been invited to the platform to see if it could be a viable offering for some of our clients. Twitter’s explanations of who your ads and promoted tweets show up to are very vague as well. It takes time. Wanna see the reporting we have access to?

Solving The Mystery Of My Highest Blog Traffic Day Yet

Jason Yormark

I’m not entirely sure why, but here is what I do know so far: Late Monday I wrote about Twitter and used the word “Tweet” in my blog title. It seems whenever I blog about Twitter, I get a spike in traffic. Twitter accounted for about 85% of my traffic yesterday. Yesterday was the day. Yesterday was the day I broke my long standing one day traffic record on my blog. And I can honestly say, I have no idea why. I continue to dig into the numbers, but I only have a few ideas of what may have caused the spike. Until yesterday. Currently 219.

Social Media: The Great Equalizer

Jason Yormark

Tools such as Facebook, Twitter, WordPress, etc. When the web exploded onto the scene roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. The social media explosion has had a similar effect. have made it much easier to amass an audience. No really, I am.

The Lost Art Of Hard Work

Jason Yormark

Just do a search for “add twitter followers” and you’ll get pages of results promising thousands of Twitter followers instantly. I admire those that work their asses off. Surprisingly it’s a rare trait. I’ve come across far more individuals that do not give it everything they’ve got then do. For the past year and a half I’ve watched my wife transform her body through diet, working out, running all kinds of races and Tae Kwon Do. I’m constantly in awe at her tenacity and dedication, and it certainly inspires me to do so in my life.

League Of Awesomeness, Volume 1

Jason Yormark

Cheryl Couris – Designer Extraordinaire Blog Twitter. For awhile I’ve been wanting to leverage the blog I’ve built up to recognize folks I come across that for whatever are reason, are awesome in who they are or what they do. It’s hard enough to find great talent, service, or resources in a day and age where we are overwhelmed with information. Good people are hard to come by, and I feel compelled to share the ones I come across here and there if for no other reason to promote them as they certainly deserve it. Cheryl is the best plain and simple.

Triberr: How I Increased My Reach To Over 300,000 (And Growing)

Jason Yormark

I’m always looking for great content to share on Twitter, so this tool is a win win for me as it supplements my manual content strategy, and also increases exposure to the content I create on my blog in a relevant way. Related posts: How I Increased My Twitter Following by 45% In One Week. 9 Ways Twitter Can Actually Be Useful. Twitter Etiquette: Should You Follow Everyone That Follows You? A few weeks ago I stumbled across a very interesting tool called Triberr. Simply. At first it may come off as spammy, and that was my first reaction. Blogging Social Media

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Have You Survived The Kloutpocalypse?!?!

Jason Yormark

Round up as many Facebook friends and Twitter followers that you can! Now my partner in crime at S360 Molly Killien is a FB monster, but not as much on Twitter (in comparison to me), and she is the brand new recipient of a higher score then me at 55 due to the changes (and quite happy about it! If you’re receiving this blog post, that means you are one of the last remaining survivors.

Klout 77

5 Things To Look For When Choosing A Social Media Agency Or Consultant

Jason Yormark

Look beyond Facebook Likes and Twitter Followers. In my last post I talked about how to determine whether you should manage your own social media efforts or hire some help. In most cases, it benefits you to have a little help regardless of what that help looks like. So let’s talk a bit about how to choose the right agency or consultant if you’re ready to make that investment. One size does not fit all so be sure to be thinking about these 5 critical areas before hiring someone. You get what you pay for. Did they increase engagement? Did they increase sales or leads?

Commenting Etiquette 101

Jason Yormark

Related posts: Twitter Etiquette: Should You Follow Everyone That Follows You? One of the things I’ve loved about blogging is getting to see the growth of comments on my blog over the years. I’m always incredibly thankful for those that actually take the time to leave their thoughts on my blog posts, and it makes it that much more inspiring for me to continue to write here. Smarty Pants.

Crowdbooster Review: Social Analytics & Optimization

Jason Yormark

You get access to usual stats around followers, tweets, mentions and retweets for Twitter as well as fans, comments, mentions and likes for your Facebook page. How I Increased My Twitter Following by 45% In One Week. I had signed up for Crowdbooster a few months ago, but never really got around to giving it a close look until the past week or so and I’ve become a fan. What’s The Same?

Social Media: The Great Equalizer

Jason Yormark

Tools such as Facebook, Twitter, WordPress, etc. When the web exploded onto the seen roughly 15 or so years ago, a new revolution began in a variety of ways. One of those was the ability for just about anyone to be anything they wanted to be much easier then ever before. The social media explosion has had a similar effect. have made it much easier to amass an audience. No really, I am.

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. Pretty good numbers if you ask me. Bottom line? Social Media

What’s More Important? The Steak Or The Sizzle?

Jason Yormark

As of this writing, Jon claims to have received over 1,700 subscribers, 1,000 Twitter followers and 600 likes/comments on Facebook prior to even writing a single post and only publishing his movie style trailer promoting his upcoming blog launch. You can check out the trailer here. Now I’m totally on board with this idea. Pretty good numbers if you ask me. Bottom line? Social Media

Hot Off The Press Social Media Tips

Jason Yormark

I added their Twitter and YouTube Channel apps to my Facebook page and they work great. Check out my page to see how I’ve integrated Twitter and YouTube into my left side menu and be sure to check out Lori and Francisco’s blogs. Boy it can be a challenge to consistently come up with compelling blog articles, and luckily today, I stumbled across a few real gems I just had to share.

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Buying Facebook Likes. It Happens. A lot.

Jason Yormark

If you check the marketing section over at Fiverr.com you’ll find hundreds of offers to buy Facebook Likes, Twitter Followers, YouTube Views, etc. It’s just like anything else in life really. Anything can just about be bought for the right price. And buying Facebook Likes is no different. This post isn’t meant to judge anyone for doing so. It’s a tempting practice.

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5 Sure Fire Social Media Tactics To Jump Start Your Job Search

Jason Yormark

Get Serious About Twitter – Many people just stick with Facebook and never think Twitter is worth their time. If used properly, Twitter can be a great tool to establish yourself professionally, grow an audience, and network. Take the time to brand yourself appropriately, and get into a rhythm of using Twitter to share relevant content, engage with like minded users, and network for opportunities. A few years ago when I got laid off from Microsoft, I got a quick lesson in how important it was to invest time in your personal brand regardless of your job situation.

Buy Some Social Media Today!

Jason Yormark

MA has established themselves as a leader in brands using social, and I was lucky enough to be a part of that team in the early stages as social media tools like Facebook and Twitter began to take off. Most of the pretenders just jumped on the social media bandwagon and got their Facebook pages and Twitter accounts going early on. About a year ago, I remember reaching a crossroads for myself around what career path I wanted to align myself with. I had built up close to 12+ years of experience around digital marketing, but was really gravitating towards social media marketing.

Buy 55

RockMelt Review: Social Media Web Browser

Jason Yormark

For those unfamiliar, RockMelt takes an interesting approach to web browsing by integrating social media directly into the browser making it much easier to communicate with your Facebook and Twitter networks, and to also share web content more quickly and efficiently. The share button integrated into the browser seamlessly allows you to share the page you are on on Facebook and Twitter. Twitter Integration – Just not quite ready for primetime yet. However if you only find yourself on Facebook or Twitter 1-2 times per day, I would stick with your normal browser of choice.

5 Great iPad Social Networking Apps

Jason Yormark

Below is the list that I use regularly that cover using Twitter, Facebook, blogging, news consumption and social/web stats. Hootsuite (free) – Still my personal favorite Twitter client, and if you are using this on your phone or computer, it makes sense to stay consistent. There aren’t too many great social networking apps for the iPad, but I have found a select few that I find myself using on a regular basis. WordPress (free) – Invaluable app to manage your WordPress blog to manage posts, comments and pages. Pulse (free) – I really love the UI for this newsreader.

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Hootsuite vs Tweetdeck: I’m Going Owl The Way

Jason Yormark

9 Ways To Get Yourself Unfollowed On Twitter. For quite some time Tweetdeck was my preferred choice when it came to social media management software. I’ve typically chosen software based solutions over web based ones for speed and performance when it comes to high touch computing. And for awhile Tweetdeck was meeting my needs, but I just grew increasingly more frustrated with performance issues with the Adobe Air platform. Constant software hangs, and slow downs just finally got to me and I decided it was time to take another look at Hootsuite. Short Link & Monitoring – Love the ow.ly

Lanyrd: Social Media Conferences & More

Jason Yormark

Lanyrd uses your Twitter account to effectively crowdsource conference information and it’s working. Another great feature is Lanyrd’s ability to comb through your Twitter followers and suggest shows you might be interested in. It seems like almost every day more and more cool sites are popping up taking advantage of the social web. A few weeks ago I stumbled across another gem, Lanyrd and it’s officially my go to site for all things conferences. I’m always a fan of great UI and simplicity in execution, and Lanyrd nails both. Social Media

9 Ways To Get Yourself Unfollowed On Twitter

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 9 Ways To Get Yourself Unfollowed On Twitter | Subcribe via RSS 9 Ways To Get Yourself Unfollowed On Twitter April 1st, 2010 Posted in Social Media Tweet Share Oh the wonders and gloriousness of being followed on Twitter! You’re just Twitter waste and taking up space. Curious.

9 Ways To Get Yourself Unfollowed On Twitter | jasonyormark.com

Jason Yormark

jasonyormark.com Home About Me My Videos My Resume Contact Me Browse > Home / Social Media / 9 Ways To Get Yourself Unfollowed On Twitter | Subcribe via RSS 9 Ways To Get Yourself Unfollowed On Twitter April 1st, 2010 Posted in Social Media Tweet Share Oh the wonders and gloriousness of being followed on Twitter! You’re just Twitter waste and taking up space. Curious.

Olive Garden on Facebook: How To Not Use Social Media.

Jason Yormark

General FYI: You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. The bigger culprit here is Facebook for making it so easy to facilitate this sort of thing on their platform. That would be a lot of free meals.

Olive Garden on Facebook: How To Not Use Social Media

Jason Yormark

General FYI: You followed me on Twitter so I looked you up and reciprocated when it was clear you had something interesting to say. The official Olive Garden Facebook Fan Page posted such. Obviously Olive Garden is not behind this nor supports it. The bigger culprit here is Facebook for making it so easy to facilitate this sort of thing on their platform. That would be a lot of free meals.

How To Use LinkedIn Groups To Drive Website Traffic | jasonyormark.com

Jason Yormark

In comparison, Twitter comes in at 14% and Facebook at 9%. Related posts: 5 Awful Website User Experiences My 9 Favorite iPhone Social Media Apps 9 Ways Twitter Can Actually Be Useful What I’ve Learned About Blogging Based On A Year’s Worth Of Data Social Media Friendly Blogging Tags: Linked In , Social Media This entry was posted on Wednesday, August 19th, 2009 at 6:01 pm and is filed under Social Media. It wasn’t until recently however that I realized the potential of utilizing Linked In Groups to drive blog traffic. Don’t get too crazy here. Good Luck!