Gemma Went

The social media strategy series: Is social media right for your.

Gemma Went

Twitter search is a nifty little tool that offers a variety of ways to search for brand names or keywords on Twitter. « JustGiving blog Skype interviews, podcasts, Twitter newspapers … whatever next? |

The social media strategy series: Getting Buy In « The Cube

Gemma Went

It’s less about setting up a Facebook page or Twitter profile and hoping for the best and more about aligning social media to your core business objectives and treating it with the strategy it deserves. Twitter?

Trending Sources

Free social media strategy ebook

Gemma Went

Blogging Facebook Foursquare Linked In Social Media Social Media Strategy Series Twitter free ebook social media strategyAs regular readers know, at the end of last year I ran a series on this blog on how to develop and deliver a social media strategy. This has now been gathered together into an easy to read ebook which covers each stage of the process, from getting buy-in at the start to ongoing management, [.].

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The social media strategy series: Finding your audiences « The Cube

Gemma Went

These could be people that stand out within your communities, people that others listen to, people that create action (tip: this doesn’t necessarily mean those people with thousands of Twitter followers, true influence is far more than simply big numbers).

The best advent calendar. Ever.

Gemma Went

The master of finding awesome stuff (aka James Whatley) shared this on Twitter yesterday and I fell in love. I had to share this. Had to I tell thee. It’s brilliant. It’s now on my bookmark bar so I can visit it daily and smile. I suggest you do the same. Click here to see … Read more. Awesome stuff Marketing

My tool de jour: Buffer

Gemma Went

Facebook Social Media Tools and Apps TwitterMost social folk tend to have their own special way of doing things. A suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more.

Social media management systems: A comparison

Gemma Went

“A Social Media Management System (SMMS) is a software tool that uses business rules and approved employees and partners to manage multiple social media accounts such as Facebook, Twitter, and YouTube. I just read a very handy post on We Are Social’s blog detailing a recent report by Altimeter’s Jeremiah Owyang comparing Social Media Management Systems.

Top 10 Social Media, PR and Marketing Links of the Month: December

Gemma Went

New readers, these are the most popular links I share on Twitter (some mine, mostly other clever folk), so [.]. Ok, you got me. I haven’t done this for ages (since August). All I can do is apologise (hey, I’m only human). With that done, I’m back with my Top 10 links of the previous month. Marketing Social Media Top 10 Links of the Month top 10 social media marketing pr links

Case Study Crunch: IT and Technical

Gemma Went

Dell Rides Twitter to $6.5 How to market with Twitter: Case study NameCheap.com Social Media Today // 18-03-09. Case Study: Dell Twitter 101 // Date unknown. If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

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The role of social media in brand storytelling

Gemma Went

Branding Facebook Social Media Twitter Aleksandr Orlov brand story brand storytelling Compare the Market Isaiah Mustafa social media Old SpiceI thought I’d share a recent post I published on Brand Republic’s The Wall on the role of social media in brand storytelling. I hope you enjoy it … Brand storytelling is a bit of a buzzword right now. You can’t read a magazine, blog or agency website without it cropping up in some form … Read more.

Unlocking the value of Foursquare « The Cube

Gemma Went

youd like to receive a copy of this hot off the press (well hot off the internet), sign up here to receive a shiny new copy once its done Connect elsewhere *Website Delicious Facebook Flavors (everything in one place) Flickr Foursquare LinkedIn Slideshare Twitter You Tube Search ANY CHARACTER HERE Twitter followers Share or bookmark this blog/page Stumble It!

Top Digital & Social News from Last Week – 11/7/16

Gemma Went

Twitter in testing Twitter is currently trialling a number of new customer services functions to make life as a business tweeter much easier, including: Displaying average response times on a brand’s profile A “Featured Tweets” tab, rounding up that users top tweets At the moment we’re not sure if these new options will be rolled […].

Retuning your Twitter dials

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Retuning your Twitter dials 22/09/2010 tags: reducing Twitter noise , Twitter by Gemma Went Photo by Mr Thinktank I went through a lengthy process last week.

Survey results: The top Twitter tools and apps « The Cube

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Survey results: The top Twitter tools and apps 06/10/2010 tags: Twitter tools and apps by Gemma Went This is the second in the series of results that came out of my tools and apps survey a few weeks ago.

Tip of the Week: Twitter Search

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Tip of the Week: Twitter Search 10/03/2010 tags: Twitter Search by Gemma Went Those who use Twitter know that the real power is filtering the noise and listening to the conversations that are relevant to you.

Chat comes to Twitter in the form of Bonfire

Gemma Went

Ok, so I know we already chat on Twitter (that’s the point, right?) Marketing Tools and Apps Twitter Bonfire Twitter Chat Twitter IMbut a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser. Why would we bother? … Read more.

Chat comes to Twitter in the form of Bonfire

Gemma Went

Ok, so I know we already chat on Twitter (that’s the point, right?) Marketing Tools and Apps Twitter Bonfire Twitter Chat Twitter IMbut a nifty little tool called Bonfire was launched today that allows you to add a plugin to your twitter.com profile that provides an instant messaging service for your contacts. Go here to download Bonfire to your browser. Why would we bother? … Read more.

Top 10 Social Media, PR and Marketing Links of the Month: August.

Gemma Went

If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Top 10 Social Media, PR and Marketing Links of the Month

Gemma Went

Here are the top 10 links most popular with our Twitter community during July. If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Listen, Share, Engage: Have You Got the Balance Right?

Gemma Went

16/06/2010 tags: Social Media , Twitter by Annalisa Morgan Twitter has made multitaskers of us all. If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Tip of the week: Tweetdeck

Gemma Went

This downloadable Adobe Air Twitter client makes using Twitter and connecting with Facebook and Linked In so much easier. If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Lovin': Paper.Li

Gemma Went

02/06/2010 tags: Social Media , Twitter , twitter apps by Annalisa Morgan Whilst doing the usual morning scan of Facebook, I came across a sponsored link to a new Twitter app which grabbed my attention; it’s called Paper.Li.

Stop charging towards the future and drink in today « The Cube

Gemma Went

If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Top 10 social media, marketing and pr links from last week

Gemma Went

My top 10 social media, marketing and pr links from last week as voted for by my Twitter followers (or rather those 10 that got the most clicks). If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Which are the top tools and apps: The results « The Cube

Gemma Went

The survey was broken into the following categories: General social media tools Twitter tools Other digital tools Organisational tools What did we miss? It’s interesting that many of these are measuring Twitter alone, with few looking at wider social media use. Are you on Twitter?

Top 10 social media, marketing and pr links from last week

Gemma Went

Ning and Customer Betrayal 11 Signs You Are An Old School Twitter User Marketing feedback: This just looks horrible! If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Tip of the week: Nutshell Mail

Gemma Went

A handy email notification tool that aggregates your Twitter, Facebook, Linked In and Myspace notifications into one easy to digest email you can receive as often as you like. If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

The social media strategy series: Developing tactics « The Cube

Gemma Went

Note how we’re only looking at that now, ahead of this we have: Looked at whether social media is right for your business Worked out how to get buy in Identified goals and objectives Found our audiences There’s been no Twitter profile or Facebook Page in site.

Which are the top business tools and apps?

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Which are the top tools and apps? 07/09/2010 tags: Best tools and apps , Top social media tools by Gemma Went Folks, I have something to ask of you.

The #CommsChat Social Media Strategy Special

Gemma Went

The skinny on the hour long Twitter chat is here and there will be a transcript posted to the same location once the session is over.

Top 10 social media, marketing and pr links from last week

Gemma Went

How to do PR in New Media The secret of successful company blogging 5 Tips for More ReTweets Twitter’s New @ Anywhere Platform Three Steps to Make Your Next Speech Your Best 5 Emerging Social Media Sites to Watch in 2010 How can I track my social media marketing efforts?

A framework for measuring social media « The Cube

Gemma Went

If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Case Study Crunch: Retail Social Media Case Studies « The Cube

Gemma Went

A new report published last month by Famecount revealed that retail, food and fashion brands are amongst the most popular categories on Facebook, Twitter and YouTube, with Starbucks boasting a top index score of 69.2% Best Buy | Twitter 101 | Date unknown Best Buy Case Study Platform: Twitter.

Social Media Marketing for Business: Presentation « The Cube

Gemma Went

If we’re not connected on Twitter , follow me there where I share lots of useful links every day. Yes Apple is talked about in social media, but I can’t remember the last time I saw their advertising or messaging in Facebook or Twitter for example.

Top 10 social media, marketing and pr links from last week

Gemma Went

If we’re not connected on Twitter , follow me there where I share lots of useful links every day.

Do You Know Who's Watching You?

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Do You Know Who’s Watching You? 13/08/2010 by Gemma Went We all know the internet is a wonderful thing. It allows us to connect, engage, learn, share, work and play in ways we never could before.

My tool de jour: Buffer

Gemma Went

Facebook Social Media Tools and Apps Twitter Buffer Facebook status update scheduling Tweet Scheduling Twitter toolsMost social folk tend to have their own special way of doing things. A suite of favourite platforms, a certain way of using them and the tools that tie it all together. I’m no different. A big part of my social strategy is to curate and share interesting content and I have a list of … Read more.

Video: Vital statistics for B2B marketers

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe Video: Vital statistics for B2B marketers 23/07/2010 tags: Social Media for B2B , social media stats by Gemma Went This is a great little find from the Earnest Agency (via Grey Matter Minute , thank you very much).

The importance of taking a break. Im off.

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The importance of taking a break. Im off. 28/07/2010 tags: taking a break by Gemma Went Tomorrow I jet off for a well earned break. My first since starting Red Cube (over 2 years. I know, ouch).

The Strategy Series

Gemma Went

Skip to content The Cube Home About us Speaking/Training Contact us Pitch us Subscribe The Social Media Strategy Series 16/07/2010 tags: social media strategy by Gemma Went I did a (very) quick presentation on developing a social media strategy at Media 140 recently.