Conversionation

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Defining Social Business: a Call for Clarity and Collaboration

Conversionation

This morning I launched the idea of c reating a collaborative (e)Book on social business on Twitter, it seemed to interest people, despite the day and time. Furthermore, note that social business, as a reality, not as a term, will not die if tomorrow Facebook or Twitter stops existing. Yes, you are right: social business is a buzzword. Business is business. Social is social.

On Twitter and real life: some love and some tips #socialsong

Conversionation

So, there is some training to be done on phenomena such as Twitter, LinkedIn and community marketing. This post is about Twitter but most of all about people and one in particular, Chuck Kent. My personal Twitter rules When working on the Twitter training, I started looking back at my own Twitter behavior and realized I didn’t like it. It’s that time of the year.

Content Marketing: What Content People Share And Why They Do It

Conversionation

The report also provides some interesting findings concerning the reasons why email is used so often to share content: it offers a possibility of saving and sorting content, as opposed to the more real-time nature of social networks such as Twitter. Why do people share content? It’s a simple question but when looking at it, you’ll quickly discover the answer is all but easy, depends on many factors and requires a good deal of psychological insights. Content is an enormously broad concept that we use every day without really defining it. We seldom talk about what it is.

Open Letter to the CxO: Can You Survive the Age of Integration and Collaboration?

Conversionation

And in the end it’s all about customer experiences, cross-channel and cross-divisional collaboration/optimization and, indeed, a very connected and integrated economy (where one false Twitter message from a hacked press agency can nearly crash a financial system). In the social era we have started calling this the audiences of audiences of audiences, etc. An open letter to the CxO.

Context Marketing in Context: Beyond Inbound and Content

Conversionation

Some people build businesses they call inbound marketing agencies or worse, Twitter and Facebook marketing shops. Everything evolves and so does marketing. Today, things evolve faster. The pace of change in the ways we think about marketing goes hand in hand with the pace of technological innovations. So, yes you read the title right: this one is about context marketing in context. Great.

Second Screen Engagement: the Social Dimension of the TV Experience

Conversionation

Remember that, think about it, look at the power of community and the psychological need of sharing and belonging, and you’ll understand what second screen engagement is really about, regardless of the technologies or channels such as Twitter, mobile or Facebook. This week I moderated IAB Belgium’s annual Think Digital congress. That’s the little plug, thank you very much. Now to the point.

Content in Context: How Sharing Equals Creating Content

Conversionation

The people who have been tweeting at the event , the pictures of Haarlem I took the evening before to make my presentation more contextual, the tweets sent by people that said they would attend the conference and thus gave me an indication of who they were and what they wanted (and who saw their Twitter profiles appear in my presentation), etc. The topic: content in context. Content?

The Social Networks Your Organization Needs This Year

Conversionation

Blog Connected marketing Research Social media marketing Facebook Google+ Jan Rezab social networks socialbakers TwitterSocialbakers released an infographic a while back, providing an overview of the social networks that are important for organizations in 2012. The infographic is based on data that look at how some major brands and media companies do on the big social networks, taking into account three different parameters. In a blog post on [.].

Old School Marketing Totally Rocks

Conversionation

The days before it started, we were still trying to sell some tickets, and I asked some people I know if they would join us, via Twitter. Last week I organized a marketing event with some darn good speakers. One of them tweeted me back and basically said “what, no QR codes and NFC ticketing, [.].

Getting the Priorities Right In Online Customer Service and Social Listening

Conversionation

I guess you know the names of those that do it successfully on Twitter, for instance. Social media are great for customer service purposes and many companies do have a social media presence to service their customers. However, social media are rarely full-fledged customer service platforms. They are entry doors, “ears&# , touch points and channels. [.]. Blog Customer relationships Customer service customer service customer service strategy ROI social listening social media listening

Top Ten Features of Successful Social Media and Email Marketing

Conversionation

Many email marketers I speak to are wary of creating a social media presence on Twitter and Facebook since it’s a big step into the unknown. Here I hope to show, if you haven’t taken the plunge already, how social media marketing on two of the main social channels shares much in common with email [.]. Blog Email marketing Social media marketing Dave Chaffey social media and email marketing

The Social Media Olympics: the Downsides of Real-Time

Conversionation

Journalists see their Twitter account disabled (yes, you can debate the reasons why and the details in this case). London 2012 Olympics Stadium opening ceremony – copyright Pete Tripp – iStockphoto They were dubbed the first social media Olympics ever. And they are. ” In fact, it’s already happening now. Two of them are the speed of real-time and the human dimension.

Social Media and Inbound in B2B Marketing: Evolutions and Challenges

Conversionation

In other words, where do I drive people to via Twitter? According to a survey by BtoB Magazine , stead on is the way to go when considering online business-to-business marketing tactics.78.5% of the respondents expect their online budgets to go up this year. Let’s take a look at where they expect the money to be going. 70% of respondents will spend more on their website marketing, followed closely by email 68% and 62% reporting they planned to increase spending on social media. Search engine marketing comes up right after social with 57% planning to increase budgets in that area.

Social and Speaking Out on Religious, Political and Personal Beliefs

Conversionation

There is a reason why few people I know on Facebook or Twitter mention politics or religion. Should CEOs keep their religious views for themselves? That’s what the headline in an email asks me. It directs to a Forbes interview with Bill Marriott. Marriott is a Mormon. He also runs a hotel chain, as you probably know. His views are interesting. However, let’s take the question a bit further.

Ten Blogging Lessons from Chris Brogan

Conversionation

That’s why Twitter acquired Summify. 2012 is the year of oversaturation. On social media too. So says Chris Brogan. He has a point. You know the phenomenon. There is too much ‘noise’ And we need filters. “Curation” is hot. We will scale down. We live in a consumption society, says Brogan. “People can barely [.]. Blog Blogging Content marketing blogging lessons Chris Brogan

Customer Satisfaction and Social Feedback: No One Cares About You

Conversionation

Author Jack Loechner mainly looked at the social media aspect of the survey that found “94% of companies do not yet use social media channels such as Facebook and Twitter to gather customer feedback” in [.]. A MediaPost article titled “Voice Of The Consumer Still In The Woods” earlier this year tackled a survey by MarketTools. Customer engagement Customer experience Customer relationships Research business processes customer feedback customer satisfaction social feedback

John Lennon tribute on Twitter, YouTube, Google's Doodle and more: integrated & smart campign

Conversionation

If you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have probably. Click title to read more

The John Lennon tribute on Twitter, YouTube, Google and more: integrated, brilliant but.

Conversionation

//. OK, if you are Google, it is not that tough to set up a campaign whereby you integrate YouTube and some other nifty stuff. But, still, I really like the Google Doodle/logo featuring a drawing of John Lennon’s head today. For the really young digital and social media generation: you have. Click title to read more

How different social media users influence news differently and what it says about bloggers, Twitter users and YouTube “viewers”

Conversionation

//. //. Journalism.org, the website of the American “Pew Research Center's Project for Excellence in Journalism”, features an interesting post that provides data on the sources that people, in this case Americans, use for their. Click title to read more

Customer Engagement: the Role of Social Networks and Email

Conversionation

46% feels the same about micro-blogging (being mainly Twitter). Econsultancy published the 2011 edition of its ‘ Customer Engagement Report ’, in cooperation with cScape. For the fifth consecutive time already, the report looks at the changes in customer behavior and how companies try to increase customer engagement. A summary of the most striking findings. It will not come as a surprise that social media are increasingly being used for engaging customers. The fact that lots of companies do evolve towards a ‘social enterprise’ model is honorable.

Beyond email subscribers and social media connections are people and communities

Conversionation

For community managers and social media marketers the same applies, although here we don’t call them subscribers but members, friends (Facebook), followers (Twitter), fans (Digg, Click title to read moreThe success of the activities of email marketers depends from the actions of one group of people: subscribers.

Get Your Account Verified on Twitter

Janet Fouts

Getting a verified Twitter account is easier than it seems. Social Media Networks Social Media Tips and Tricks Twitter strategy TwitterFollow this guide to getting your own account verified.

Eleven Ways to Rock Your Twitter Chat Guest Slot

Spin Sucks

Preparing for a Twitter Chat? With dozens of participants and hundreds of tweets over the course of the hour, Twitter chats can be overwhelming. Erika Heald put together some recommendations for how to get the most out of your Twitter Chat guest slot. The post Eleven Ways to Rock Your Twitter Chat Guest Slot appeared first on Spin Sucks.

How to Identify Popular Hashtags on Twitter

Spin Sucks

If you are yet to explore this avenue, Jack Danielson shares four proven ways to find trending topics on Twitter that people in your niche are actually discussing about. The post How to Identify Popular Hashtags on Twitter appeared first on Spin Sucks. Social Media Twitter hashtag Hashtagify.me Comments Thanks! by Jack Danielson Thank you, Paula. I’m glad you liked the post.

The 32 Best Twitter Marketing Tools

Webbiquity SMM

While Facebook is far and away the largest social network, when it comes to driving B2B website traffic and brand visibility, Twitter and LinkedIn are tops. Twitter’s key strength is in driving traffic to informative online content including news and blogs. (It’s This is my favorite tool for building our audience on Twitter.” 11) Twitter Analytics.

Tools 56

#ContentChat Twitter Chat Recap

Spin Sucks

The post #ContentChat Twitter Chat Recap appeared first on Spin Sucks. This week, Gini Dietrich participated in the weekly #ContentChat, hosted by Erika Heald. They discussed the PESO model, content for PR pros, and more. Related Stories Please Embrace Owned Media and Help Alleviate a Pet Peeve Podcasting: The New Frontier for Women Bloggers The Wheel and Spoke Model of Content Marketing.

The Future of Twitter

Proactive Report

The major social networks (Facebook, LinkedIn and Twitter) have been fairly stable for the past five or six years. That might be about to change -Twitter just reported a dismal Q4 for 2016: 16 cents per share on revenue of $717 million. So what does this signify for the future of Twitter? Apparently brands don’t consider Twitter as sexy as Instagram or Snapchat.

Agency Leads Must Absolutely Use Twitter

Spin Sucks

A few weeks ago, a client asked if we should try Twitter Lead Generation Cards for their business. Just Follow on Twitter? This very reason—and the fact that social media has helped me grow this business in ways I never could before 2007—was why I laughed out loud when I read, “ PR Agency Leads Should Only Follow On Twitter.” She also found it on Twitter.

10 Commandments for Twitter

Janet Fouts

Twitter is such a simple communications tool, yet people seem to really struggle with how to tweet. I guess that’s why my Twitter etiquette post is so popular. While the title of this post is somewhat tongue-in cheek, I really wanted to simplify the best practices for Twitter to their most basic form. Social Media Tips and Tricks Twitter strategy

Twitter’s enhanced analytics dashboard

Janet Fouts

Twitter has been slowly improving their analytics features for profiles and ads and it’s been very interesting to see. The new analytics dashboard shares top tweets, mentions, Twitter cards and followers on a month by month basis. To find yours, go to Twitter and log in, then click analytics on the drop-down menu under your profile, or just got to analytics.twitter.com.

8 Twitter Bio Ideas to Attract More Followers

Sprout Social

How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder. The Pieces of Your Twitter Profile.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Understanding Twitter: Best Ways to Tweet

yMarketingMatters

Twitter is a remarkable social media platform for your business. But if you’re new to Twitter it can be more than a little confusing. An effective Twitter presence starts with understanding how it works. To see your Twitter Home feed, click on Home: . Replies show up in your Twitter Home feed and the Twitter feed of the person to whom you are responding to.

Twitter Best Practices For 2016

Firebelly

Brands ask their customers for a lot on Twitter—follows, likes, retweets—all the time, but they’re awful about returning the love. Check out my three Twitter best practices for 2016 and beyond! Twitter Best Practices For 2016. Study after study after study has shown that brands do a dismal job at responding their customers on Twitter. How can this be remedied?

Does My Business Need to be on Twitter?

yMarketingMatters

As previously discussed in my post “Which Social Media Channels Should I Use For My Business?” , I am following up with an more in-depth look at Twitter and why your business should make use of this social media channel. There are about 1 billion registered Twitter users, with 241 million monthly active users. The average Twitter user has 208 followers. Build credibility.

5 Keys toward Creating a Killer Twitter Audit

agora pulse

Is it time for a Twitter audit? That’s why it’s important to conduct an assessment of your Twitter marketing efforts. Here are five keys to a killer Twitter audit. Like all your communication channels, Twitter needs to represent your brand’s mission and values. What’s often left out of a Twitter audit is direct messages (DMs) with your followers. Probably so.

Meet 7 Twitter Influencers Who Follow Millions

Ari Herzog

How do you know if you are following one too many people on Twitter? What Twitter tools do you use to manage your relationships; and does the tool matter? I asked these questions to seven Twitter users who collectively follow 2.3 Twitter lists are like Google+ circles. Because I use Twitter as a way to meet and connect with new people, why not follow a lot of people?

10 Twitter Tools You’ll Actually Use

Sprout Social

Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them.

Can You Really Use Twitter for Sales?

agora pulse

Twitter is well-known for learning about breaking news, sharing funny GIFS , and connecting with friends. But for businesses, Twitter is an opportunity to build relationships with customers and cultivate brand awareness. So is it really possible to use Twitter for sales? Research reveals that 80% of Twitter users have mentioned a brand in a tweet. Selling on Twitter.

How to Take Advantage of the Google-Twitter Partnership

Saying It Social

Information about the Google-Twitter Partnership and how your business can take advantage of the new possibilities it provides. The post How to Take Advantage of the Google-Twitter Partnership appeared first on. Digital Marketing Google-Twitter Google Real Time Marketing SERP Tweets twitter Twitter Marketing