Buzz Marketing for Technology

Storytelling Gone Wild: The Key to Creating Viral Content

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Storytelling Gone Wild: The Key to Creating Viral Content.

How to Market and Sell to the Modern Buyer

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How to Market and Sell to the Modern Buyer.

Trending Sources

Using Hashtags as Strategic Objects

Buzz Marketing for Technology

Posted in Hashtags Twitter. At first it was just a neat way to call out a particular sentiment or be associated with a trending story on Twitter; they’ve now made it into our vernacular and expanded to other platforms including Instagram and Google+.

3 Secrets To Having A Two-Way Conversation With Your Brand’s Customers Online

Buzz Marketing for Technology

In this “Age of the Digital Customer,” everything consumers like and don’t like is being tracked socially on places such as Facebook, Twitter, Instagram and Pinterest. Posted in Branding Communities eCommerce Interactive Marketing Mobile Optimization.

6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter

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From Community to Commerce: Making the ROI Connection

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of From Community to Commerce: Making the ROI Connection.

ROI 70

Make Your CFO a Social Media Fan

Buzz Marketing for Technology

Find diehard fans on Twitter, Facebook and LinkedIn. Blogging Buzz Marketing Content Marketing Conversational Marketing Facebook Marketing Social Media Social Networking Strategy CEO CFO Customer Support Jive LinkedIn Groups Twitter

Jive 110

Can CMOs Master The Customer Experience For Hispanic Shoppers?

Buzz Marketing for Technology

Now consider the fact that the Pew Hispanic Center found that 68 percent of Latino Internet users say they regularly use Facebook, Twitter and other social media, compared to just 58 percent of all U.S.

How Does Social Listening Change the Way You Do Business (and Create ROI)?

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)?

ROI 55

Monitoring vs Analytics [Infographic]

Buzz Marketing for Technology

Their data includes the full twitter fire hose (first provider to get the fire hose).

Integrating Listening Into Your Platform for ROI

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Way Beyond Listening: Integrating Listening Into Your Platform for ROI.

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It’s Time For CMOs To Tap Into The Power Of Personalization

Buzz Marketing for Technology

Despite how popular and “cool” it’s become for brands to have a social presence on sites like Facebook, Twitter, Instagram and Pinterest, many have done so without any real strategy or testing behind them. Posted in eCommerce Optimization Personalization.

The Emotion found in Social Data

Buzz Marketing for Technology

Data Mining Emotion Facebook Listening Social Media Twitter Andrew Jeavons emotion Social media data Survey AnalyticsLet’s be clear. Most people who write on social media outlets don’t do so just for the sake of doing it.

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11 B2B Marketing Predictions for 2011

Buzz Marketing for Technology

Social Media Strategists will become Chief Customer Officers – ok so you know I am also @Avaya_Support on Twitter so perhaps this is a closet fantasy for me but it may just come true – perhaps not this coming year but in years to come.

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The Innovative Educator: 5 Things You Can Do to Begin Developing Your Personal Learning Network

Buzz Marketing for Technology

5-Join the microblogging phenomena by reading Tweets at Twitter. Labels: Personal Learning Network , PLN , social networking , twitter. Find Great Resources on My Wiki Follow me on Twitter. Twitter: What am I doing? follow me on Twitter.

The ROI of Influencer Marketing

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of The ROI of Influencer Marketing. This webinar featured Eric T.

ROI 44

Is Sentiment Making Brands Stupid?

Buzz Marketing for Technology

So I have been thinking about a parallel article that would apply in the social media space as people try to effectively read what is being said on mediums like Twitter and Facebook about their brand.

Leading Companies for Customer Service, On and Off Social

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Recently I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Leading Companies for Customer Service, On and Off Social.

5 ways to use social media for solution marketing

Buzz Marketing for Technology

2) Leverage your brand advocates – If you already have fans and followers on Facebook and Twitter, why not energize their word of mouth about your solution? It’s easy to get caught up in the buzz, and the hype, around social media.

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Social Media Gone Wrong … and How to Avoid Making the Same Mistakes

Buzz Marketing for Technology

Moments later, @KitchenAidUSA , the company’s official Twitter account, sent this: “Obamas gma even knew it was going 2 b bad! During last football season’s Superbowl, Toyota launched a major Twitter campaign meant to promote the Camry.

Social Listening: Harness Marketing Insights from Consumer Conversations

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Social Listening: Harness Marketing Insights from Consumer Conversations.

Why Your Marketing Needs Real-Time Data

Buzz Marketing for Technology

Another Advertising Week in New York is upon us and so far I have seen some great presentations from companies like Facebook, LinkedIn, Twitter, Quantcast, comScore, and even Yahoo! However, if there is one thing that is becoming painfully clear to me is the need to be relevant to your audience – whether you are advertising to them, being social with them, or just creating the right kind of conversations about your brand.

Data 79

Connecting Your Enterprise: Collaboration at Scale

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. Last week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Connecting Your Enterprise: Collaboration at Scale.

Omni-Channel Marketing: Creating the Right Mix for Your Brand

Buzz Marketing for Technology

You can also scan the highlights of this webinar on Twitter by reading the Storify below. This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Omni-Channel Marketing: Creating the Right Mix for Your Brand.

Paul Dunay joins Networked Insights as the CMO

Buzz Marketing for Technology

Almost 5 years ago I started this blog with the notion exploring the changing definition of Buzz Marketing in light of this new thing I saw on the horizon called “Social Media”. I remember questioning where all this blogging was going to take us.

Use Facebook Data to Unlock Consumer Affinity

Buzz Marketing for Technology

Today we are talking about almost 1 billion posts on Facebook per day, the same happens on Twitter every 4 days. Advertising behavioral targeting Facebook Innovation Online Advertising Search Social Media Big Data blogs forums Social Data Twitter web data

Data 56

100 Personal Branding Tactics Using Social Media | chrisbrogan.com

Buzz Marketing for Technology

Don’t forget the conversations hiding in Twitter (use Summize.com) and Friendfeed. Got this link via Twitter and since I am just starting out in the blog world (wrote my first post this week!) twitter. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. 100 Personal Branding Tactics Using Social Media. June 16, 2008. You are not special. You are not a beautiful or unique snowflake.

Creating Engagement in B2B Marketing

Buzz Marketing for Technology

Tags: Blogging Branding Buzz Marketing Communities Content Marketing Conversational Marketing Inbound Marketing Interactive Marketing Social Media Twitter

B2B 68

Make Your LinkedIn Profile Work for You | chrisbrogan.com

Buzz Marketing for Technology

And, yes, for any of your readers - feel free to follow me on twitter and let me know if you’ve any questions on LI. twitter. chrisbrogan.com. Covering social media business strategy and personal power. About. Speaking. Rockstars. Subscribe. Newsletters. Make Your LinkedIn Profile Work for You. May 19, 2008. LinkedIn is a professional network built around one’s employment capabilities.

Facebook gave us the last piece of the Earned Media puzzle

Buzz Marketing for Technology

This is significant because now you can measure impressions across all your &# earned&# social media such as your Facebook Page postings, YouTube Views, Twitter, Blog Impressions etc.

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Changes in B2B Marketing — Mad Marketing TV Ep 13

Buzz Marketing for Technology

To hear more from our special guest Paul Dunay, read his blog or follow him on Twitter. Join guest host Jeff Ogden and special guest Paul Dunay, CMO of Networked Insights and author of Facebook Marketing for Dummies, as they discuss: Recent changes in B2B marketing.

B2B 55

Knowledge Worker 2.0 - Power to the people

Buzz Marketing for Technology

id=16465 Business is Selling Less of More Chris Anderson [link] Slide 64: Stephen Collins trib@acidlabs.org skype: trib22 twitter: trib +61 410 680722 www.acidlabs.org strategies, tools and processes to empower knowledge workers. Slideshare.net (beta). My Slidespace. Upload. Community. Widgets. Latest. |. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Uploading. Post: Download file. All Comments (9). Comments on Slide 1.

Is The White Paper Dead for B2B Marketing?

Buzz Marketing for Technology

Tags: Blogging Branding Content Marketing Interactive Marketing Lead Generation Podcasting Thought Leadership Twitter User Generated Content

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Social Media U: Take a Class in Social Media - ReadWriteWeb

Buzz Marketing for Technology

Whether youre socializing on Facebook , updating Twitter , or just adding a new bookmark to Ma.gnolia , social media has become an integral part of our daily lives. Lesson #7 Learn to Twitter. One of the topics was microblogging, and Twitter was discussed. twitter.

Class 77

Micro Persuasion: Three Little Tips for Capturing Info Bits Quickly

Buzz Marketing for Technology

its a PRIVATE TWITTER which date-stamps all of your thoughts & recollections, rendering them taggable. Twitter: steverubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing.

Micro Persuasion: Become a Knowledge Management Ninja with Google Reader

Buzz Marketing for Technology

For example, I subscribe to high volume streams like Twitter timelines, AP news syndicates, various digg feeds and more. Twitter: steverubel. Micro Persuasion. Steve Rubel explores the impact of digital trends on business, culture, media and marketing.

Micro Persuasion: Turn Gmail Into Your Personal Nerve Center

Buzz Marketing for Technology

How to get real-time news updates in Gmail (Gmail+ Google Talk + Twitter). Further, I have become a fan of Twitter - a micro blogging tool which you can control using Google Talk and other IM clients. Some enterprising folks have taken data feeds from the BBC and CNN and ported them to Twitter. So, as long as you have Gmail open, Twitter will IM you the latest news when it hits. Twitter: steverubel. Micro Persuasion.

Any Publicity is Good Publicity in Social Media, right?

Buzz Marketing for Technology

It’s the interconnected nature of today’s social networks like Facebook or microblogs like Twitter and the way they broadcast their messages to the world but also in the process creating permanent search friendly records that make them so powerful and also potentially dangerous.

Creating an Immersive Brand Experience at the Red Bull Wake Open

Buzz Marketing for Technology

In addition to that they could see content from previous Wake Opens, as well as share content over their social networks and follow their favorite riders on FB or Twitter.

How Social Media Gave True Blood a Transfusion

Buzz Marketing for Technology

what they care about (the relationship between main characters Sookie and Eric), and the channels they use to follow the action and communicate their feelings (blogs, Twitter, Facebook, HBO.com and mom-focused websites).