Akamai Marketing

Tool Tuesday: Twitter curation tools

Akamai Marketing

Enter: Twitter curation. There are several services that curate or organize tweets based on Twitter lists or keywords. Unlike a Twitter stream, these curation tools offer a way to collect a lot of information in a single place. is to curate your Twitter list carefully.

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The Hard Questions of Social Media

Akamai Marketing

After dabbling in Facebook or opening a Twitter account, the next question is often, “what now?”

Trending Sources

5 metrics to track on Twitter

Akamai Marketing

Laser focused and sincere the question came: “How many followers should I have on Twitter?&# Of course you need some followers on Twitter, otherwise its as if your standing in the middle of the forest with a blow horn.what possible effect could that have (except to scare a few racoons)? A prime example is this article on Aston Kutcher who is wildly admired for his Twitter fan base. So the question then remains, what SHOULD you track on Twitter?

Why engaging influencers is even more important given recent Twitter research

Akamai Marketing

I recently read an article by Tom Webster about the fact that measuring social media is limited largely by the fact that most data comes from Twitter rather than Facebook. Influencers Kout Opinion Peer Index Study social media advice influencers Klout marketing Twitter

3 new social media resolutions for 2012 and a couple from 2011 that still need attention.

Akamai Marketing

Distinguish my social media profiles: I’ve been using Facebook and Twitter for years and with the introduction of Google+ (which I am enjoying) I’ll be defining what information you’ll see where. This is the 2nd year that I’ve published my social media resolutions.

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What's your social currency?

Akamai Marketing

By taracoomans – April 4, 2011 Posted in: Content , Featured , social media Photo credit: BaronBrian 97 Million people use Twitter. Now hear this: No one ever joined Facebook or Twitter so they could follow a brand or a company.

Social Media Complainers – your new BFF's

Akamai Marketing

LinkedIn-You’re Doing It Wrong

Akamai Marketing

I have Twitter and Google+ as networks that are wide open; I enjoy reading information from people I don’t know in both those networks. Tweet [Warning: This is a vent. A rant. I just HAVE to get it off my chest.]. LinkedIn.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Had that person been checking Twitter as they start their day (as many social media users do), they would have seen the activity and probably prevented the offending tweet. . But personal social media users wouldn’t think of NOT checking Twitter.

Successful Blogging for Small and Medium Businesses

Akamai Marketing

Social Media During Emergencies

Akamai Marketing

I couldn’t help but reflect on the fact that the tsunami sirens didn’t tell me as much as Twitter did. Is Twitter today’s warning siren? I was reliant exclusively on Twitter (mostly), Facebook and my car radio to get updates for the tsunami. The radio station I was listening to constantly referenced Twitter, as did the TV station before I left my house. Twitter training should be incorporated into CERT training and response training.

5 things to measure in social media ROI

Akamai Marketing

Within WOM valuation, we include things like Facebook comments and shares on Twitter from an influencer or from the company itself. We’ve been talk A LOT about social media analytics, metrics and measurement here on this blog.

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Book Review Wednesday: Wikibrands: Reinventing your company in.

Akamai Marketing

Collaboration supports successful campaigns

Akamai Marketing

Because social media is new (Twitter is only 5 years old!), Social media professionals are a fascinating bunch. Sit with them and you’ll realize that there are at least 4-5 different disciplines represented.

The number 1 rule of social media

Akamai Marketing

I’ve been doing a lot of thinking about a conversation I had last week over Twitter. After posting 6 things businesses should be doing on Twitter, I got this tweet: Featured social media advice Fun with Social Media rules

A Thousand Little Cuts of Social Media – A Kaizen Approach

Akamai Marketing

1) If you don’t already: jump on Twitter, Facebook, YouTube and create an account for yourself (not your business, not yet ).

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Does it matter who follows you on Twitter or Facebook?

Akamai Marketing

Talk about making Twitter Karma work for you! Photo by Ken Lund, Creative Commons. Interesting question, isn’t it? Generally speaking, I’d say the answer is yes, but the REASONS you should care might surprise you. Here’s some different ways of looking at it: The care and feeding of followers and fans. I’m not a believer in checking my followers to see what they can do for me. My question is “what can I do for them&#.

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What should business be doing with the new conversation websites?

Akamai Marketing

As if Twitter and Facebook don’t have businesses and users scrambling to keep up, a new type of site is cropping up that engages audiences through Question and Answer format. Tactics Trends small business social media content conversation influencers opinion technology

Tool Tuesday: SocialOomph

Akamai Marketing

All of these are things you can set on autopilot with the help of a 3rd party, but you can not do it directly from Twitter. Welcome Direct Messages are both a useful tool and the bane of the Twitter existence.

Tools 48

Social Media Strategic Plan Template

Akamai Marketing

Twitter is not a strategy. Now is the time of year where businesses all over the country are looking forward to the next year and setting goals. You’re social media program should be no different.

Why Buying Twitter Followers Is Damaging To Your Brand

Akamai Marketing

Community social media Transparency Twitter Vent advice automation personal brandingWe've Moved! Please Update your Reader Now. This feed has moved to: [link] Update your reader now with this changed subscription address to get your latest updates from us.

The REAL Lesson in the NRA Twitter Post

Akamai Marketing

The Real Social Media Lesson Behind the NRA Twitter Post After the Aurora Shooting. Of course, they could have also done a Twitter search to see WHY Aurora was trending. Last week’s shooting in Aurora left the nation in shock and renewed discussions about gun control. In the midst of this terrible tragedy, a poorly timed Tweet came from the NRA: “ Good morning, shooters. Happy Friday! Weekend plans?

Socially Speaking What do YOU expect from brands and companies using social media?

Akamai Marketing

At what point do you get “brand fatigue&# in social media outlets like Facebook and Twitter? Also, on Twitter, I’m going to use the hashtag #sociallyspeaking to discuss this. For sometime now, I’ve talked at you and with you about social media karma and best practices. However, we all create our own rules and definitions for what works for us in social media conversations.

Tool Tuesday: Qwitter

Akamai Marketing

That is to say, you feel like things are going great, you’re having engaging conversations regularly and feel as though you even have some “friends&# in Twitter. This simple to use and free (for basic) service alerts you everyday to your latest Twitter Unfollows.

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What the ComScore Digital Year in Review means for small biz marketers

Akamai Marketing

Facebook & Twitter Uses Change Users in the 55+ demographic increased their usage of Facebook and Twitter. Meanwhile users in the coveted 35-54 demographic decreased on both Facebook and Twitter, but only slightly and in practically statistically insignificant numbers.

Tool Tuesday – RowFeeder

Akamai Marketing

Apps Featured Tools social media analytics facebook tools TwitterEvery once in awhile, you come across a tool that is like a good man: sturdy and dependable. You know, the kind of tool which is so fantastically reliable and.

Tool Tuesday: Sprout Social Update

Akamai Marketing

This feature allows you to see Twitter conversations with a particular contact, from this dashboard you can add them to lists, add additional contact info, see @mentions. She and I do 90% of our communication with one another via Twitter. Twitter comparison gives you a place to start.

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5 things I’ve learned from failed blog posts

Akamai Marketing

We had a small amount of discussion on Twitter around the hashtag #sociallyspeaking, but even that was pretty weak. The conversation took place elsewhere: Sometimes, instead of commenting on a blog post, people will choose to engage on another outpost, Facebook or Twitter for example.

Who we are…not what we are in social media

Akamai Marketing

I can tell you that my audience on Twitter is mostly male. If you grew up in a traditional marketing or pr or design field, you probably had the implications and research of demographics beat into your head. You probably studied trends and learned all about how to market to and and communicate with particular generations. Maybe you even sought to discover emerging trends. Social media really messes all that up, doesn’t it?

Klout and Kred – Social Influence Comparison

Akamai Marketing

And just as hiring someone on a Klout or Kred score is laziness, so is assuming that your only influencial fans are on Twitter, Facebook and LinkedIn. Social influence measurement has been a hot topic again recently.

On Alice in Wonderland and Social Media

Akamai Marketing

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The difference between an audience and a community in new media

Akamai Marketing

Auto posting RSS feeds on a Twitter account reaches audiences, but doesn’t create community. Creative Commons Photo by Daehyun Park. In the marketing world, we toss around some language that can be confusing. Two of those words are “audience&# and “community.&# Guess what?

Tool Tuesday: PostRank Analytics

Akamai Marketing

It also breaks down where engagement events are occurring for the time period (comments, Digg, Twitter). While most of this isn’t a surprise if you are monitoring your social media efforts, it is helpful to see it so cleanly laid out and including other sources besides Twitter.

Measuring Social Media ROI

Akamai Marketing

Myth #4: Being a “Social” Company Means Having a Twitter Account. Stay Akamai: Phew! Here we go another year. Another year of measuring social media ROI. I’ve kicked off a couple with some easy to use, downloadable templates for strategy and KPI.

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Best WordPress Plugins for Business

Akamai Marketing

All the major sites, Twitter, Facebook, etc., I’m breaking a rule, because I am a wild and crazy rebel. This month’s “Tool Tuesday” is going out on Friday. WHOOP. Do I know how to party or what? I just couldn’t help myself.

Welcome to Hawaii PubCon Foodies

Akamai Marketing

Follow @streetgrindz on Twitter for food truck updates too! A few of the street trucks are rock’n Twitter too, coincidently, they are all beloved by our local foodies: . We made our reservation via Twitter. A little departure from the usual today! I was recently interviewed for the upcoming PubCon conference in Honolulu mid-February ( see the session grid & register here ) and at which I am on a panel discussing Hawaii Social Media.

Tool Tuesday: Opt out of autoDM

Akamai Marketing

Apps social media Tools automation time saver Tool TwitterIn life, there are some mysteries. Like why do some of the great inventions remain best kept secrets? Today, I am going to reveal a tool that you probably wished.

Why I’m not writing about Google+ yet.

Akamai Marketing

There is a lot of conversation on the blog-o-sphere and Twitter-sphere from people who I respect, about what you should and shouldn’t do on Google+. Its not that I don’t like Google+, I do. I think its elegant. I think its a brilliant integration of Google’s products.

Tool Tuesday: Sprout Social

Akamai Marketing

Tools Uncategorized social media analytics facebook linkedin Review tool tuesday TwitterI have about A LOT of web-based apps I am using to help make social media tracking easier. Which is why is started “Tool Tuesday&# , because I think you, ,my.

How Social Media is Changing Customer Service

Akamai Marketing

According to Glass Door, they have s atisfied employees who are also ADVOCATES for the company and satisfied customers who can’t wait to shout it from Facebook and Twitter. Stay Akamai: Employee Policy and Social Media – A Change.