The Best Tools for Keyword Research, Competitive Analysis and Trending Topics
OCTOBER 7, 2014
Bing News also provides trending topics on its home and section pages, as well as links to news that is trending on Facebook and Twitter. Enter any domain or topic and get a list of the most shared content across Facebook, Twitter, LinkedIn, Pinterest and Google+.
The Best Social Media Analytics Tools for Publishers
APRIL 17, 2014
Topsy doesn’t exactly fit in this category since it’s largely focused on Twitter and has wider functionality. Related posts: The Best Free Tools for Twitter Analytics. What are the best tools for publishers looking to track social media activity at the content level?
MLB Teams on Twitter and Facebook: Two-Year Growth Rates
APRIL 10, 2012
With a new baseball season underway I thought I’d check in on the 30 MLB teams on Twitter and Facebook. Since it has been two years since I did The Most Popular MLB Teams on Twitter and Facebook I thought it would be interesting to revisit this and capture the growth rate for all the teams.
The Best Free Tools for Twitter Analytics
FEBRUARY 8, 2012
What are the best free tools for analyzing a Twitter profile? During a social media audit I like to run a company’s Twitter profiles through some basic analysis tools to set benchmarks and compare them to competitors. Twitter Web Analytics. Twitter Counter.
Google+ Engagement for News Sites: Top Performers and One-Year Growth Rates
JANUARY 9, 2013
Related posts: MLB Teams on Twitter and Facebook: Two-Year Growth Rates. Which news sites get the most engagement on their Google+ pages?
The Most Popular and Active News Brands on Instagram
FEBRUARY 27, 2013
Diversified Twitter Strategies for News Sites. Now that Instagram web profiles have been around for a few months I thought I’d check in on the participation and activity of major news brands.
8 Social Media Questions Publishers Should Be Asking Themselves
MARCH 8, 2012
Like buttons, Open Graph tags (which much like Twitter formatting, need to be done right!) For most publishers social media has earned itself a prominent seat at the audience development table.
Is LinkedIn the New Old Boys Network?
JUNE 16, 2011
In fact the male/female usage percentages are the exact opposite on Twitter. That’s interesting in and of itself, as marketers sometimes (over) generalize that men prefer Twitter while Facebook is more appealing to women.
5 Good Ideas for News Media Facebook Pages
FEBRUARY 28, 2012
It’s a good fit for broadcast too, as local news stations often share user comments from their Facebook pages (and Twitter) on the air. What are news organizations doing to increase user activity and engagement on their Facebook pages?
Publisher Survey: Reddit Traffic Way Up, Digg Way Down
JANUARY 25, 2012
Adam Singer summed up the general sentiment in recent conversation we had on Twitter: “Reddit / Stumble won.” Related posts: Survey: Twitter Less than 1% of Traffic to Newspapers and Magazines; Facebook 1%.
Facebook and Twitter Offer News Organizations Much More than Just News Delivery
MARCH 19, 2012
The Pew Research Center’s The State of the News Media 2012 is out and the section on What Facebook and Twitter Mean for News makes for an interesting read. Furthermore, Twitter and Facebook are about much more than just news delivery. Diversified Twitter Strategies for News Sites.
Hey Sports Teams Quit Telling Me to LIKE your Facebook Posts
AUGUST 28, 2012
The Most Popular MLB Teams on Twitter and Facebook. The Most Popular NFL Teams on Twitter and Facebook. Lately I’ve been noticing a lot of Facebook posts in my news feed with a specific request to “LIKE” the post.
Media Relations Gone Wrong: How Not to Pitch a Journalist (Video)
MAY 15, 2012
I sent it to you on Twitter. The Internet and social media have certainly made it easier to conduct media relations in a more efficient and less intrusive way.
Great Design for an Email Press Release
SEPTEMBER 17, 2013
A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. I recently received an email press release that features a compelling design with strong visuals and a nice layout.
The Most Overused Buzzwords and Marketing Speak in Press Releases
JUNE 29, 2010
Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later Where Do You Want Your Social Media Press Releases to Live?
Beyond Facebook Insights: Useful Facebook Analytics Tools
DECEMBER 12, 2011
Socialbakers is also now branching out into Twitter, Google+ and others but Facebook is still the major focus. The Most Popular NFL Teams on Twitter and Facebook. What are the best third-party tools for advanced Facebook analytics? It’s a question I’m asked fairly often so I thought I’d do a round-up of options that are worth checking out.
StumbleUpon Channels: Which Media Brands Are Doing Well?
FEBRUARY 14, 2012
Some more observations: The ability to connect RSS, Twitter and Facebook feeds makes it easy to maintain a Channel without committing significant time or resources.
25 Random Observations about #MozCon Speakers
JULY 15, 2013
I also like how she called out Wil for something he’d said about how people use Twitter that she didn’t like. I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room.
Pinterest: Great Opportunity for Lifestyle Publishers and Brands
NOVEMBER 21, 2011
With Facebook, Twitter and now Google +1 buttons becoming virtually required placements that doesn’t always leave room for niche sites like Pinterest. [As 10 Practical Twitter Tips for Publishers. Pinterest is getting a lot of attention these days and deservedly so.
Will Media Outlets Keep Using Google+ Personal Accounts? Will Google Let Them?
JULY 8, 2011
An Early Look at News Media Twitter Lists: Not Much Traction.
Not a Bad Gimmick: The World’s Highest Press Release
JULY 23, 2014
A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. London-based Houston PR is blasting out (yes, that’s an intended pun) a gimmicky press release to announce its relocation and rebranding.
2011 NBA Playoffs: Head-to-Head Twitter Matchups by Klout Score
MAY 3, 2011
Last year I simply ranked the NBA playoff teams by Facebook engagement , so this year I thought I’d try a different approach for Twitter and apply Klout scores to the actual bracket and declare a winner for each matchup, round by round. The Most Popular NBA Teams on Twitter and Facebook.
Editorial SEO Tactics for the Newsroom
JANUARY 12, 2011
As I covered in my post on Twitter tips for publishers the goal is have new content surface in news search, real-time search and social search all around the same time, all of which helps with regular Web search visibility too. 10 Practical Twitter Tips for Publishers.
The Washington Post Social Reader on Facebook: Good First Impression, Good User Experience
SEPTEMBER 28, 2011
Related posts: More Content Shared on Facebook but Twitter Click-through Rate Much Higher. Based on first impressions, I have to say I like The Washington Post’s Social Reader on Facebook.
My Top Posts of 2011 on SEO, PR and Social Media for Publishers
DECEMBER 21, 2011
Nevertheless, here are my top 10 posts of 2011 by pageviews: Which NBA Teams Have Seen the Most Growth on Twitter and Facebook? As another year comes to a close I thought I’d finish off with a roundup of this year’s most popular posts. Original idea!
Press Release Optimization Checklist and Tips
OCTOBER 18, 2011
A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Press release optimization doesn’t get the attention it once did, at least within the SEO community. But a considerable number of releases are distributed over the wires and added to online pressrooms every day, so it is still an important tactic for PR professionals. Why wouldn’t you try to increase the search engine visibility of your press materials?
10 Practical Twitter Tips for Publishers
NOVEMBER 11, 2010
Better than Great: A Cure for Buzzwords and Marketing Speak
JUNE 1, 2011
Twice in the past year I’ve covered the most overused PR buzzwords and marketing speak and press release buzzword abuse. It is fun to point out the biggest offenders but even well-intentioned marketing communicators can find it difficult to avoid them.
The Most Popular Summer Blockbuster Movies in Social Media
MAY 24, 2011
Specific to Twitter, Topsy Analytics shows that Fast Five’s highest peak in the past month was greater than Thor’s but both films have pulled in a lot of mentions, and both are significantly outpacing Green Lantern: (click to enlarge).
Email Press Release Optimization Circa 1999
JULY 27, 2011
Related posts: A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. While going through some old documents I came across an article I’d written on email press release best practices back in 1999.
Interesting Magazine and Digital Stats from Pew State of the News Media 2013
MARCH 19, 2013
Pew Research News Survey: Findings on Search Engines, Social Networks and Twitter. In reading the Pew Research Center’s State of the News Media 2013 there were some interesting things in the sections on magazines and digital that I thought I’d point out. Time is Doing Well Online.
Super Bowl XLV: Packers and Steelers Battle it Out on Twitter
FEBRUARY 3, 2011
So this year I thought I’d do a similar competition by comparing the official Twitter profiles of both teams. Which team is making the most impact on Twitter? Which team is more influential on Twitter? The Most Popular MLB Teams on Twitter and Facebook.
Yahoo! Search Data (@YahooSearchData) a Good Source of Trending Topics for Lifestyle Publishers
JUNE 27, 2012
One good source is @YahooSearchData on Twitter. Now that the Hot Searches list on Google Trends has been stripped down publishers are moving to other sources for monitoring search trends.
Harlem Globetrotters Press Release: Not Sure Why I Got It, But I Kind of Like It
OCTOBER 24, 2012
A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Last week I received a press release from an unexpected source: the Harlem Globetrotters. Frankly I’m not sure why they’d be sending a press release about their new VP of Communications to me.
Which NBA Teams Have Seen the Most Growth on Twitter and Facebook?
JANUARY 27, 2011
Last year I did a couple of posts on the reach and engagement of NBA teams on Twitter and Facebook. Twitter. First the official Twitter profiles. Here are the most followed NBA teams as of yesterday: Twitter followers. January 2011 Twitter followers.
PRFilter Shows Press Release Buzzword Abuse Still Prevalent
FEBRUARY 22, 2011
A Look at Muck Rack’s Twitter Press Release Service, 51 Releases Later. Press release search engine PRFilter came out of beta last week. It aggregates press releases from 10 wire services and distribution services and pulls them in directly from 60+ technology and media companies.
Myths Keeping Social Media out of Regulated Industries
NOVEMBER 11, 2010
By now Twitter is an important part of most publishers’ audience development and content promotion efforts. But in reviewing the Twitter presence of newspapers, magazines and other content sites on a regular basis I’m often surprised by the mistakes and missed opportunities that still occur. So to help out I’ve created a list of Twitter tips for publishers. In this post I’ll focus on simple, practical tips for getting better results from Twitter.
Is Using Facebook Comments Good for Publishers?
MARCH 7, 2011
And in my professional interactions I want to represent myself through a link to this blog or my Twitter profile , not my Facebook page. 10 Practical Twitter Tips for Publishers.
7 Conversion Rate Optimization Tips for Publishers
NOVEMBER 16, 2010
In many cases, especially with Facebook and Twitter, these widgets also double as “social-proof” because they show how many people have shared a particular piece of content. Related posts: 10 Practical Twitter Tips for Publishers.
Google News Optimization Tips
SEPTEMBER 3, 2009
Home About Contact PR Publishing SEO Social Media Subscribe Adam Sherk Google News Optimization Tips by Adam Sherk on September 3, 2009 This week Google put out a video to give publishers more information on how Google News works and how best to optimize for it.