Direct Marketing Observations

article thumbnail

Twitter is Starting to Jam

Direct Marketing Observations

According to Pew Internet Research which has been tracking Twitter use, there is a general upward trend in adopting Twitter for daily use. Don’t look now but Twitter might be the Facebook killer for the 18-24 demographic. The bottom line? Then we have the following:

Twitter 179
article thumbnail

Does Twitter Work?

Direct Marketing Observations

About once a week I usually get the question, “How does Twitter work? or What’s the deal with Twitter?&# And yet throughout the course of a week as well I will also hear the following: Twitter doesn’t work. How can people spend so much time on Twitter. Twitter has no value.

Twitter 164
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Brands are still not taking Twitter Seriously

Direct Marketing Observations

Specifically the Twitter and Facebook icons. We can easily call it social media lip service, but when I checked the Twitter presence of some of the top 100 global brands according the Businessweek -engagement was little or none, and in a lot of cases, the brands didn’t even possess the Twitter handle. For example.

Twitter 223
article thumbnail

Why Twitter Still Matters

Direct Marketing Observations

Recently I read somewhere that the demise of Twitter is imminent and all anyone wants to talk about anymore is Foursquare and Gowalla , 2 shiny new LBS based companies that are reeling in new users by the bushel. Sure I’ll talk about and use Gowalla and Foursquare, but that doesn’t mean that Twitter is no longer relevant though.

Twitter 180
article thumbnail

The Ambient Conversations of Twitter

Direct Marketing Observations

Last week I wrote about the diminishing return of relationships on Twitter. The gist being that what we call our network on Twitter is very loosely constructed and defined. This week, I want to focus on the ambient nature of most conversations in Twitter. Tags: Twitter new york times. You see here’s the thinking.

article thumbnail

Twitter Isn’t Really a Network Anymore…

Direct Marketing Observations

In the early days or say the first year or so of Twitter’s life it really was a way to get to to know people. Twitter provided a way to get to know people. Because the perception and usage of Twitter changed without anyone really doing anything internally to change it. Call it the great migration of marketing to Twitter.

Twitter 185
article thumbnail

What Twitter could learn from Facebook Deals

Direct Marketing Observations

I know that the comparisons between Facebook and Twitter are not justified. Facebook is really about developing deeper relationships with friends and family whereas Twitter is more about sharing and consuming information with people in a quick and easy fashion. And now Facebook has created Deals … What has Twitter done ?

Twitter 183