• SPROUT SOCIAL  |  THURSDAY, MARCH 23, 2017
    [Twitter] Better Collaboration with Recent Enhancements Across Sprout
    Configure Advanced Twitter Tools From Customer Care Settings. From this screen, users with Manage Profiles & Permissions can configure their Twitter profiles to Receive DMs from Anyone. In addition, this is where users can set up Twitter Customer Feedback : an advanced customer care tool that leverages Direct Messages as a channel to gather direct feedback from customers after a service interaction. Sprout’s platform enables teams to better collaborate and more easily manage their workflow. Engage With Customers Using the Can Reply Permission. Learn more here.
  • AGORA PULSE  |  THURSDAY, MARCH 23, 2017
    [Twitter] What Social Media Measurement Tool Does My Business Need?
    Since there isn’t proprietary Instagram analytics in the same way there are Twitter and Facebook ones, using Agorapulse’s Instagram data to help manage your Instagram followers is beneficial. Measuring Twitter. The Twitter report provides similarly-specific information. While some networks like Twitter and Facebook offer decent native analytics, it may be difficult to streamline data into a single format that is easily digestible, especially for multiple accounts. Facebook analytics social media management Twitter AnalyticsDo you want to measure awareness?
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Mejor colaboración gracias a las mejoras recientes en Sprout
    Configurar las herramientas avanzadas de Twitter para la atención al cliente. Desde esta pantalla, los usuarios con acceso para administrar perfiles y permisos pueden configurar los perfiles de Twitter para recibir los MD de “Nadie” Además, aquí es donde los usuarios pueden configurar los Opiniones del cliente en Twitter ; una herramienta avanzada de atención al cliente que utiliza los mensajes directos como un canal para obtener comentarios directamente de los clientes, después de una interacción de servicio. Obtén más información aquí. Español
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Melhor colaboração com as recentes melhorias no Sprout
    Configurar as ferramentas avançadas do Twitter pelas configurações de atenção ao cliente. Por essa tela, os usuários que tiverem a opção Gerenciar Perfis e Permissões podem configurar os perfis do Twitter para receberem MDs de qualquer pessoa. Além disso, é aqui onde os usuários podem configurar o Feedback de Cliente do Twitter , uma ferramenta avançada de atenção ao cliente que usa as Mensagens Diretas como um canal para reunir feedback direto dos clientes após uma interação de atendimento. Interaja com os clientes que utilizam a permissão de resposta. Saiba mais aqui.
  • TWIST IMAGE  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Do Your Consumers Care About Your Digital Marketing? (Really, Really Care)
    As Facebook , Twitter , Snapchat , and the others continue to fight for supremacy, brands are stuck in a pay-to-play model that looks, feels, acts and smells like just any another paid media channel. twitter. This week marks the annual pilgrimage to Social Media Marketing World in San Diego. Personally, I have been attending this event for many years. I've had the pleasure or speaking, presenting, mentoring, teaching and even networking there. For some, it's more like summer camp than a conference. It's hard not to feel old. It's amazing to see how far things have come. Sadly.
  • SIMPLY MEASURED  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] The 6 Key Components of a Successful Marketing Campaign
    24 Ways to Test Your Instagram, Twitter, & Facebook Content Download. Ready, set, launch a campaign! It’s time to push the envelope and plan a campaign that is more creative and delivers better results than the last one. Here are the six components to focus on. Let’s channel our inner Olivia Pope, the campaign genius, and “handle it.” ” 1. Nail Your Campaign Theme. To nail your campaign theme, you need to work with your content marketing team, and listen carefully on social. . What is a campaign theme? Feel free to tailor it to your brand. But where do I start?
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] 8 Twitter Bio Ideas to Attract More Followers
    How much time did you put into creating you Twitter bio? You don’t have to spend hours crafting your Twitter bio, but you should put more effort into it than most brands realize. Instead of just going through the motions to get it done, follow these tips to create a Twitter bio that serves as more than just a placeholder. The Pieces of Your Twitter Profile. Your Twitter profile is made of four main areas: Your Name & Username. You have two types of name identifiers on Twitter: Your name and username (aka @username). TwitterLocation.
  • BUFFER SOCIAL  |  WEDNESDAY, MARCH 22, 2017
    [Twitter] Square vs. Landscape Video – $1.5K Worth of Experiments: Here’s How They Compare
    We identified the three social media networks where we could easily test the various video formats: Facebook , Twitter , & Instagram. Instead of simply releasing the videos across social media, we opted to run each video as an advertisement on Facebook & Instagram and organically on Twitter. We took a slightly different approach to Twitter. Quick Note: The Buffer Twitter audience size is significantly larger than Facebook and Instagram, which would help to explain the skewed results towards Twitter above. In what format does video perform best?
  • PROACTIVE REPORT  |  TUESDAY, MARCH 21, 2017
    [Twitter] Crisis & Reputation Management on Boards’ Radar
    Follow me on Twitter. The 2016 Aon Global Risk Management Survey that polled CEOs, CFOs and risk managers ranked damage to brand and reputation as a top concern, displacing the financial and economic risks that have traditionally dominated this survey in the past. KPMG’s 2017 On the Board’s Agend a report also has crisis and reputation management listed as a priority and notes that crisis prevention and readiness have taken on an increased importance and urgency for boards and management teams. It is essential to be prepared and be ready to respond if and when a crisis occurs.
  • TWIST IMAGE  |  TUESDAY, MARCH 21, 2017
    [Twitter] Bad Vibrations From Internet Of Things, Voice As The Next Navigation And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . The Internet of Things is really happening. million settlement.
  • CONVINCE & CONVERT  |  TUESDAY, MARCH 21, 2017
    [Twitter] 3 Foolproof Ways to Generate Leads with Social Media
    Changed our cover photos on Facebook and Twitter to highlight the industry report. If I refer to social media as a lead generation tool, what comes to mind first? I hesitate to ask because the response is not always positive. Maybe because the scars are still healing from a past failed social media campaign. Maybe it’s from reading one too many faux-advice columns on optimal social media posting times. Whatever the reason, there seems to be a bad taste in many marketers’ mouths when social media is promoted as a solid lead generation tool. Even so, not all is lost.
  • AGORA PULSE  |  TUESDAY, MARCH 21, 2017
    [Twitter] Don’t Make These Mistakes When Scheduling Instagram Posts
    This happens most often when people are trying to schedule a post for multiple platforms at once; Facebook and Twitter, after all, don’t require images to post. This is another thing that just isn’t possible; you can’t attach links to Instagram posts like you can with Facebook, Twitter, and LinkedIn. Scheduling software can be one of the best tools that you can have in a world that relies so heavily on social media. It lets you share updates at peak times without actually having to be on your device to press “Post,” and lets you schedule content as far in advance as you’d like.
  • STAY N' ALIVE  |  MONDAY, MARCH 20, 2017
    [Twitter] Where is Your Audience?
    Facebook General Google google plus linkedin MySpace Technology TwitterGoogle+ is all the rage right now. For those that can get in, it’s all they can talk about on Google+. For those that can’t get in, it’s all they can talk about outside of Google+. Or so it seems – that’s what the people I follow and pay attention are doing. It doesn’t mean […]. The post Where is Your Audience? appeared first on Stay N Alive.
  • SOCIALMEDIA.BIZ  |  MONDAY, MARCH 20, 2017
    [Twitter] How to Use Social Media to Create Stellar Webinars
    This will make it easier for Twitter followers to share the post as well as provide analytics around the clicks driven from each social network so that you can find out which are most prosperous. To help increase the discoverability of your posts, craft and include a unique and relevant hashtag on your Twitter and Instagram posts; hashtags are not as beneficial on Facebook. Twitter: 1,024 x 512 pixels. Post by Adi Englander. The internet is undergoing another major transformation. Webinar Best Practices. The Social Spotlight. Instagram: 1,080 x 1,080 pixels. Adi Englander
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Twitter] How to Grow Your Fitness Blog to 100,000 Monthly Visitors in Less than a Year
    Once you come up with a blog idea , open Google, go to Facebook and Twitter and spend time to learn about your industry. Find out who are the influencers, which websites rank on the first pages of Google, what type of content they provide, how often they publish new content, what is the average length of each post, what do they share on Facebook and twitter. You can find him in Twitter (@reliablesoftnet). By Alex Chris of reliablesoft.net. How do you build a successful fitness blog? A screenshot from semrush, showing the growth of traffic since 2012. So, let’s get started.
  • SOCIALFISH  |  MONDAY, MARCH 20, 2017
    [Twitter] 9 Tools to Address Various Aspects of Visual Marketing
    It is compatible with Instagram, Facebook, Twitter, Pinterest, Path, and you can send via email. Visual marketing has been growing steadily throughout the years now. These days readers expect to see visual content when they land on a blog post. Few people enjoy reading a wall of text. Content marketing will not work unless you engage in visual marketing. Here are a few tools to help you! Create Images. Canva. Visuals are a very important part of any content. But it goes beyond stock images, no matter how good they might be. Piktochart. Start with a premade theme, and then customize it.
  • BUFFER SOCIAL  |  MONDAY, MARCH 20, 2017
    [Twitter] How TechCrunch Approaches Video Marketing & Trends to Watch for in Video – Travis Bernard [SSM0035]
    TechCrunch – Twitter Page. Travis Bernard would absolutely love to hear from you on social media – he’s typically on Twitter and Instagram the most. You can find Travis on Twitter here and on Instagram here. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. All eyes on video marketing. The subject that has taken the social media world by storm is now being implemented by brands everywhere. That’s where Travis Bernard , Director of Audience Development at TechCrunch , comes in. Google Play. Podcas
  • PROBLOGGER  |  MONDAY, MARCH 20, 2017
    [Twitter] 185: How to Get a Blogging Job
    Lastly, you can also follow the ProBlogger Twitter account because every new job gets tweeted out once as well. You want to see all the jobs there unless you’re sitting there and looking everyday on Twitter but that might be another place as well. I think it’s really important to at least be subscribing via email or RSS and then maybe checking out the Twitter account as well. How to Apply for a Blogging Job. In today’s lesson, I want to talk about finding a job as a blogger – particularly how to apply for a blogging job. Further Resources on How to Get a Blogging Job.
  • TWIST IMAGE  |  SUNDAY, MARCH 19, 2017
    [Twitter] Winning Body Language With Mark Bowden - This Week's Six Pixels Of Separation Podcast
    twitter. Episode #558 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. Whether it's online, in person or just consuming his content, I always enjoy the time I spend with Mark Bowden. He's perfectly engaging, entertaining and there's always something to learn. There is this powerful notion that success comes not from what we say, but what we do and how we say it. The power of communications can never be questioned. Especially, when you work in the world of marketing and advertising. Few people truly have the expertise of Mark Bowden. audio.
  • PAM MOORE  |  FRIDAY, MARCH 17, 2017
    [Twitter] Get Your Social Media Budget Approved with These 22 Tips, White Paper and Podcast
    Social media should not be a band-aid you slap on the side of your business, hoping you can improve your bottom line with more amplification via Twitter, Facebook, Instagram or LinkedIn. Do you struggle with having what you think may be the best social media marketing plan on the entire planet yet have no budget to implement? An idea is only an idea if you don’t have the funding, energy or ability to ever execute it. Do any or all of these problems sound familiar? You struggle with getting budget approved to implement your social media plan. This includes social media. iTunes.
  • WAXING UNLYRICAL  |  FRIDAY, MARCH 17, 2017
    [Twitter] Things That Go Tweet in the Night
    Then, a bunch of high profile Twitter users (also some low profile ones) who woke up on Wednesday to find their accounts had been compromised. Hackers had apparently broken into Twitter Counter (don’t bother going to the site, it was down, the last time I checked). And overnight, thousands of connected Twitter accounts had been disfigured into micro-minefields of Nazi imagery, hashtags and messages. Twitter Facebook Google+ LinkedIn Things That Go Tweet in the Night. This has been a CRAZY week if you work in the digital/social media space. … from 2005.”
  • SPROUT SOCIAL  |  FRIDAY, MARCH 17, 2017
    [Twitter] #SproutChat Recap: Networking on Social
    Mimic the nature of the social channel, i.e.: more casual with Twitter, more formal with LinkedIn. Navigating networking in today’s landscape can be challenging. Different social networks command unique cadences of communicating and specific etiquette. So what are norms for arguably the most social professionals, social media marketers and community managers ? In addition to following best practices for connecting, what are the best ways to keep track of all those connections? Networking on Social Should Be Approached With an Open Mind. No need to 2nd guess what you're saying!!
  • TWIST IMAGE  |  FRIDAY, MARCH 17, 2017
    [Twitter] Six Links Worthy Of Your Attention #352
    Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . The Dark Side of Roald Dahl - BBC. " Roald Dahl has been one of my favorite authors since I was a young child. He's subversive, whether through Mathilda tormenting her oppressors, or Danny poaching with sleeping pills, or the BFG trapping his kin in a dark hole. Alistair for Hugh).
  • JON LOOMER  |  THURSDAY, MARCH 16, 2017
    [Twitter] Entrepreneurs: 7 Reasons Why Content is Required
    I share it to my Facebook page and Twitter. [NOTE: This post continues a series exploring the topic of entrepreneurship. While my focus has and will continue to be on Facebook ads, I have plenty to share about what I’ve learned while building my business.]. If you are an entrepreneur with a website, content is required. The inclusion of content humanizes your brand, provides proof of expertise and builds trust. My website and business are prime examples of this. I am passionate about this topic because I’ve seen what a benefit content can be. My traffic would be dramatically lower.
  • TWIST IMAGE  |  THURSDAY, MARCH 16, 2017
    [Twitter] Let Twitter Tweet (And Be)
    For most people today, Twitter is on the ropes. It's not hard to see that the markets, the media and some people are (very) sour on Twitter. It's also not hard to see how a certain United States President seems to be the best PR and marketing that Twitter could have ever imagined, as he keeps the brand in the zeitgeist on a daily basis. . Still, most people look at Twitter, and they are not impressed. At what point can we - candidly - look at one another and say that this may be the biggest and the best that Twitter can become. twitter. billion dollars.
  • RAZOR SOCIAL  |  THURSDAY, MARCH 16, 2017
    [Twitter] A Guide to Conversion Rate Optimization Tool Categories
    It allows you to create and optimize ads with Facebook, Twitter, LinkedIn, Google Adwords, and Bing ads. I was looking for a post on Conversion Rate Optimization tool categories and I couldn’t find a good one so I decided to create one for you!!!!! Conversion Rate Optimization (CRO) is one of the key practices that every marketer needs to master. Since every conversion represents either direct or future revenue, increasing conversion rate is a fool-proof method to maximize your website ROI and drive business growth. Conversion Rate Optimization Tool Categories. Lead Capture Forms.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 16, 2017
    [Twitter] Social Media Management Tools Compared
    Putting that another way: to monitor all your Twitter engagement, you’ll need separate columns for mentions, replies, and DMs. You’ve come up with a great social media strategy and your team has created some fantastic content. Now it’s time to share it with your fans and watch the comments roll in. One last question before you do: will you post and monitor your comments natively, or will you use a social media management tool? We certainly recommend using a social media management tool for many brands, but not necessarily the same one for every brand. Not a bad start? Sound good?
  • MELTWATER  |  THURSDAY, MARCH 16, 2017
    [Twitter] Social Sidekick 4/2-4/8: Social Holidays, Themes, and Noteworthy Events
    April Twitter showers bring May social superpowers! Focus this month on upping the cadence and… Read More.
  • AGORA PULSE  |  THURSDAY, MARCH 16, 2017
    [Twitter] How to Use Social Media to Stand Out at a Conference
    You can use the scheduling tool in Agorapulse to schedule to Facebook, LinkedIn, Twitter, Google+, and Instagram in advance of the event. Follow Twitter Lists. Often there will be Twitter Lists of speakers and/or delegate lists. If you do create a Twitter List, make sure that you make that list public, then others may follow it as well and you may find your followers increasing as people will start to perceive you as an influencer (regardless of whether or not you are) just because you were the one who took the initiative to create the list. Let me show you how.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 15, 2017
    [Twitter] How to Leverage Your Social Media KPIs to Drive Business Growth
    Here, you can easily view Facebook, Twitter, LinkedIn and Instagram reports to view the demographic makeup of your audience across each network. Clicks account for 92% of all engagements on Twitter. So while you work on improving your Twitter Engagement Score in Sprout Reports, there is still opportunity to meet your business needs through online traffic referrals. As social media marketers, it’s easy to get caught up in the fun, creative work of managing a great social media campaign. But something more critical to consider is how will your campaign impact the business?
  • SIMPLY MEASURED  |  TUESDAY, MARCH 14, 2017
    [Twitter] How to Transform Your Brand in 30 Days on Social
    Is the experience that a social follower has coming from Twitter to your website seamless, or will he or she be startled by the difference in messaging and visual approach? This is your day to pull out all the stops: post more frequently, host a giveaway or impromptu Twitter Chat, get a surprise influencer/partner on your Facebook Live. What if you could transform your brand in 30 days, using the resources and skills you have as a social media marketer today? 25 Ways to Come Up with More Creative Campaigns Download. Here’s what to do. Day 1. Conduct an audit. Day 2. Day 3.
  • TWIST IMAGE  |  TUESDAY, MARCH 14, 2017
    [Twitter] Scratch That One Little Customer Itch
    Twitter did some thing this week. Yes, Twitter is in all kinds of trouble. In fact, Twitter has much larger problems to deal with. Twitter takes a stand. Last Thursday, Twitter deployed a handful of features that give us all much more control over the notifications that we receive. In there, you can force Twitter to mute the following: Accounts you don't follow. In fact, why does Twitter allow anybody to even create an account, if you don't attach it to a phone number? Still, these numbers don't do anybody any good (including Twitter).
  • PROACTIVE REPORT  |  TUESDAY, MARCH 14, 2017
    [Twitter] PR Measurement Tips
    Follow me on Twitter. Every business or organization exists for a reason. It has a purpose, or it wouldn’t be there. It’s pretty easy to understand the goals of a commercial business and see how PR can support and further those goals. Frame your PR measurement around the goals of the business or campaign and keep track of your results. Data and measurement has become an integral part of PR reporting today. Nonprofits probably have different success measures: donations, funding or other support may be their priority. PR Measurement Tips. Work out a PR strategy that will support that goal.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 14, 2017
    [Twitter] The 17 Best Photo Editing Tools
    Sample review: “Sophisticated choices are available from cropping to specific photo sizes or services like a Flickr buddy icon, Twitter picture, or desktop or mobile sized versions. Facebook cover photo, Twitter header, Twitter image display, LinkedIn profile photo, etc.). 22: The 32 Best Twitter Marketing Tools. #23: Images add color, visual appeal, and life to online content. Blog posts and articles with images get 94% more views than those without, according to Jeff Bullas. Photos grab our attention. Your photos don’t have to stand on their own. PCMag.
  • UNMETRIC  |  MONDAY, MARCH 13, 2017
    [Twitter] Auto Brands Comparison Report
    On Twitter and Intagram, Ford had the most followers, almost a million on Twitter and over 2 million on Instagram. On Twitter, tweets about MX-5 engaged best for the brand. Social media content of the auto industry is perceived to be fueled by vanity shots of vehicles. The truth, however, is that strategizing for a car brand and trying to differentiate from a very crowded market is no ‘drive’ in the park. Here we’ve taken a look at what some of the top brands in the industry do to keep their community engaged and how their efforts compare. Fan Base. Mazda - MX-5 Miata.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Twitter] Getting to Know the Ghost: The Complete Beginners Guide to Snapchat
    Some platform-specific tips include: making your profile picture of Facebook and Twitter your Snapchat QR code, setting up a pinned tweet on Twitter and pinned post on Facebook promoting your Snapchat, and setting up automated direct messages on Twitter along with a value proposition for people to follow you on Snapchat, etc. I’ve found this the most effective on Twitter and Instagram. This post has been refreshed for 2017. Snapchat is the latest platform taking the social media world by storm. So how can you get in on the action? Ready? Let’s get started .
  • TWIST IMAGE  |  MONDAY, MARCH 13, 2017
    [Twitter] Twitter Curbs The Hate, Messenger Attacks Snapchat And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    Twitter is finally doing something about the abuse and trolls on its platform. You can tell Twitter to automatically mute any of the following: Accounts you don't follow. twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . But that's not the only reason. brand.
  • SPROUT SOCIAL  |  MONDAY, MARCH 13, 2017
    [Twitter] How to Use Social Proof to Boost Conversions
    Influencer marketing is particularly effective on social media: Twitter users have a 5.2 49% of of users rely on recommendations from Influencers on Twitter. The control version included a button to follow them on Twitter, along with their follower count. It’s a Saturday afternoon and you’re walking down the street looking for a place to try for lunch. Eight out of ten of the restaurants have people inside eating. The other two are completely empty. Are you more likely to go to one of the restaurants with people inside, or one of the two empty ones? Angie B.
  • SIMPLY MEASURED  |  MONDAY, MARCH 13, 2017
    [Twitter] How to Present Your B2B Social Media Planning Deck
    exec availability for a Twitter chat). Are you struggling to organize your big, juicy, strategic plans into one presentation deck? We’ve been there. Let’s break it down to the essentials: the key components of an effective deck that positions you and your department best, and makes your requests clear. Give Some Background. As always, start with the data. This portion of the deck should include: External research and trends. Your brand’s social performance data. Your competitors’ data. Draw a Conclusion. You can’t just present the data. Reveal Your Campaign.
  • PROBLOGGER  |  MONDAY, MARCH 13, 2017
    [Twitter] 6 Brands That Nailed Their Product Launches (And What You Can Learn From Them)
    Catch him on Twitter or LinkedIn. This is a guest contribution from Shane Barker. Planning to expand your reach and grow your readership? As a blogger, you regularly produce valuable content that your audience loves. But what if you could provide your readers with something beyond your blog posts and eBooks? For instance, you could share your expertise and knowledge with your audience through online courses and webinars or other e-products – they can be a great way for your blog to reach new audiences and make more money. Available only for U.K. browser. Example #4: Unsplash.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MARCH 13, 2017
    [Twitter] The Value of Social Fans, Snapchat Goes Public & Pinterest’s New Browser Extension | Social You Should Know
    It’s probably too soon to tell, but investors are warning about competition from Twitter and Facebook. The world of social media never slows down and this week is no exception. Below are some highlights including the value of a social media fan, if Snapchat’s new IPO was a success or failure, and Pinterest continuing its foray into the visual search world, all in this week’s edition of Social You Should Know. Is There Value in a Page Like Anymore? For a long time, every brand’s goal in social media was to increase their fan & follower counts. But is that true? Snap, Inc.
  • AUDIENSE  |  MONDAY, MARCH 13, 2017
    [Twitter] [VIDEO] Minute Masterclass: How does social data power a campaign?
    Blog Social Media Data Twitter MarketingWelcome to the latest Audiense ‘Minute Masterclass’: the fifth in a series of videos that’s in and out faster than a small child whose father is being interviewed live on the BBC. At last year’s Social Media Week London, we noticed that data was the word on everyone’s lips. Everybody agrees it’s good, everybody agrees we need to use it, but how? We sat down with Harry Taylor from The Marketing Store , Ellie Hernaman from Truffle Social , and Audiense’s own Seb Lancaster to answer that question. appeared first on Audiense.
  • AUDIENSE  |  MONDAY, MARCH 13, 2017
    [Twitter] The devil’s in the data: Identifying the groups that won the election for Trump
    To analyze his super fans, we identified people in the US who indicated at least three times in a two-week period on Twitter that they were supporters of Donald Trump. FOX News viewers tend to follow the entire Trump family on Twitter, and the sports broadcaster Erin Andrews is one of their favourite names on FOX. This segment comprises Twitter account holders that vocally identified with Trump’s Make America Great Again campaign. Twitter users in this group obtained a generally high following thanks to an energised engagement with Trump’s election campaign. Clinton.
  • BUFFER SOCIAL  |  MONDAY, MARCH 13, 2017
    [Twitter] Harnessing the Power of LinkedIn Marketing to Monetize and Grow Your Business – Candice Galek [SSM034]
    I was asked this question on Twitter: Is it really all about how many connections you have on LinkedIn – Is it quality over quantity? 83% of LinkedIn users don’t use Pinterest and 59% of them don’t use Twitter. If you’re looking for some awesome social media inspiration, you can say hello to Candice on LinkedIn here or over on Twitter here. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. When I hear the words “LinkedIn marketing” my mind immediately jumps to traditional sales tactics.
  • TWIST IMAGE  |  SUNDAY, MARCH 12, 2017
    [Twitter] Douglas Rushkoff Debates Media, Technology And Politics - This Week's Six Pixels Of Separation Podcast
    twitter. Episode #557 of Six Pixels of Separation - The Mirum Podcast is now live and ready for you to listen to. When the state of media, news, broadcasting and digital channels creates more confusion than better solutions, there are few big brains I'd rather sit and discuss this with than Douglas Rushkoff. Simply put: Douglas Rushkoff makes my brain hurt, because he is so smart. His latest book, Throwing Rocks At The Google Bus , is about to come out on paperback, and it will make your head spin too. Enjoy the conversation. . advertising podcast. aleister and adolf. audio. blogging.
  • TWIST IMAGE  |  SATURDAY, MARCH 11, 2017
    [Twitter] The Hot Mess Dumpster Fire That Is Corporate Content
    Check out the Twitter feed. twitter. twitter feed. How many brands are creating content that you just can't wait for? . Go ahead. Make a list. I'll wait. You're done, aren't you? Are there any brands on your list? Stop for just a second and think about that. We've been looking at this content marketing space for some time now. My blog, Six Pixels of Separation , started back in 2003. It wasn't the first corporate blog. It won't be the last. Since then, we've seen so many new and exciting forms of media (text, images, audio and video) come into their own. Seriously. blogger.
  • SPROUT SOCIAL  |  FRIDAY, MARCH 10, 2017
    [Twitter] #SproutChat Recap: Proving Return on Investment for Social
    I use @twitter analytics to measure my social return on investment and also use @buffer for data #sproutchat. SproutSocial A6: Sprout Social and Twitter Analytics are our go-to's! Just like any digital marketing effort, proving social media return on investment is essential. Social marketers are held to an even higher standard since so much of their work is visible across social networks. So social media agencies often feel even more pressure to be able to show ROI to clients. Don’t miss another opportunity to learn about social media ROI and more at Digital Agency Day.
  • SPROUT SOCIAL  |  THURSDAY, MARCH 9, 2017
    [Twitter] 5 Twitter Campaigns Your Business Can Learn From
    To stand out in the crowd, your brand might’ve considered attempting a Twitter campaign. Here are five Twitter campaigns to follow for inspiration: 1. While Netflix is not promoting a specific show or their services directly, they take a relatable moment and have fun with data to create a consistent and engaging branded experience on their twitter page. Within six hours, #RealFoodSunday was the trending topic on Twitter in Los Angeles, Portland and Seattle. If you’re a brand, you want to create engaging experiences for your community. Netflix – #NetflixCheater.
  • SPIN SUCKS  |  THURSDAY, MARCH 9, 2017
    [Twitter] Three Ways to Be Prepared for the Inevitable Fake News Crisis
    Twitter frenzy. No brand, organization, or executive is immune from fake news or a 5 a.m. Here are three things you can do right now to prepare. Insurance, if you will. The post Three Ways to Be Prepared for the Inevitable Fake News Crisis appeared first on Spin Sucks. Comments I like it when people think!
  • AUDIENSE  |  THURSDAY, MARCH 9, 2017
    [Twitter] 7 Twitter Direct Message tactics absolutely anyone can use
    When customers talk with us about their Twitter Marketing strategies, direct message (DM) campaigns are one of the most appreciated and used features. We recently released an advanced Twitter DM guide, which will give you more in-depth ideas and examples than we’re able to fit into this blog. Are you running a contest on Twitter ? Did you know that Carlsberg achieved a 96% retention of the new followers they got with one of their competitions during the Euro 2016 and outperformed key competitor’s Twitter campaign for the tournament by 3-to-1? Product launch.
  • BUFFER SOCIAL  |  THURSDAY, MARCH 9, 2017
    [Twitter] 20 Must-Attend Social Media Conferences in 2017
    Our social media manager, Brian Peters , will be on a panel, discssuing Twitter promotion. Speakers from companies such as Twitter, Google, and The Coca-Cola Company will teach you about social media marketing, content strategies, and PR. There were keynote speakers such as Cubby Graham, Social Media Strategist of Charity : Water and also speakers from Airbnb, Twitter, ESPN, and more. Working on social media can be a little lonely at times, especially if you are working as a team of one. Maybe even doing this while on a vacation! This list is arranged chronologically.
  • WAXING UNLYRICAL  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] On IWD, Advice for Women in PR, From (Mostly) Women in PR
    Twitter Facebook Google+ LinkedIn On IWD, Advice for Women in PR, From (Mostly) Women in PR. Watching what’s been going on this International Women’s Day (that’s today, in case you’re wondering and/or have been living under a rock) has been pretty interesting: The New York Times has done a pretty good job of curating what’s been happening around the world today. one that the NYT missed, but that Andy Russell pointed me to, is this Business Insider story on State Street Advisors’ Wall Street campaign to get more women on boards. ” (YES YES YES).
  • THE REALTIME REPORT  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] 84% of Women Read Peer Reviews Before Making a Purchase?
    Across the generations, the social media platforms that most heavily influence buying behavior are as follows: Instagram (63%), YouTube (53%), Facebook (51%), Pinterest (45%), Snapchat (21%), blogs (18%), Twitter (15%), Google+ (7%), Reddit (4%), Periscope (1%). Notably, Twitter fared poorly amongst the social media giants, confirming that it is not the choice platform for decision-making on potential purchases. 84% of Women Read Peer Reviews Before Making a Purchase
. Quality, price and reviews are the top product concerns when making shopping decisions. ” Click To Tweet.
  • KATIE LANCE  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] The #GetSocialSmart Show Episode 010: What Handle Should You Use for Social Media?
    Ideally we want to have that same handle on Facebook, on Twitter, on Instagram, on Snapchat, on all your social media platforms, but you want to think about “What is your brand?” It’s episode ten! Today I am answering one of the questions I get asked all the time. The question is: what handle should I use for my social media networks? The answer is: it depends. ” When people think of you and your brand do they think of your company name or do they think of you? Would you like a copy of this video’s transcription in an easy to print PDF? Just click the image above.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] How to Identify Your Social Media Influencers
    Twitter. As we’ve mentioned before, Twitter is a great space to find, interact and converse with your social media influencers. Twitter’s advanced search options give you a lot of opportunity to reach specific audiences or find those who are addressing niche crowds in your industry. If you need more help with advanced search, check out our Twitter Search Operators Cheat Sheet. Twitter is great for pushing content and measuring how much traction you gained from a specific post or article. How to Identify Social Media Influencers. TV chef personalities (i.e.
  • AGORA PULSE  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] How to Drive Twitter Traffic to Your Website
    Twitter is an awesome place to follow the latest trends, network with influencers and even tweet the odd celebrity (@jk_rowling for me). In this article, I’m going to share 5 tips for driving Twitter traffic to your website and ask a few of my favorite influencers for their input along the way too! Writing about how to drive #Twitter traffic to your site. Data shows that the average Twitter CTR is 1.64%. Below, you can see a comparison table showing CTRs for Facebook and Twitter ads which also reflect the low statistics above. What are your tips? Source.
  • CONVINCE & CONVERT  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] Think Like a Television Network to Create a Winning Social Media Strategy
    For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. So instead of thinking about a “social media” strategy, you really need to adopt a Twitter strategy, and a Facebook strategy, and an Instagram strategy, and a LinkedIn strategy, and beyond. From a marketing perspective, there is no such thing as “social media.” This is also how television conglomerates operate. Objectives. Audience(s).
  • SOCIALFISH  |  WEDNESDAY, MARCH 8, 2017
    [Twitter] Capital Campaign Marketing Strategies for the Tech-Savvy
    While you may already be using Facebook and Twitter to promote your campaign, it’s important to branch out to other platforms and get creative with your communications. Instagram: Create a hashtag (which you can use on Facebook and Twitter, too!) If you’re starting a capital campaign, then you know how much work and effort goes into planning a fundraiser of this magnitude. You want all your hard work to result in a successful outcome: reaching your goal. We’ve compiled a list of five tech-savvy marketing strategies to help you raise more. Make your case for support interactive.
  • SIMPLY MEASURED  |  TUESDAY, MARCH 7, 2017
    [Twitter] 7 Ways to Find Your Target Audience on Twitter
    Are you struggling to identify your target audience on Twitter? We have an overall idea of the demographics active on Twitter (21% of U.S. Here’s how to find your target audience on Twitter in a clear, analytical progression. Finding out who your most engaged users are on Twitter means finding out who mentions your brand handle the most, and responds to the owned content you pump out from your brand handle most frequently. You need to evaluate who is expanding your brand reach on channels outside of Twitter, like Instagram and Facebook.
  • SPROUT SOCIAL  |  TUESDAY, MARCH 7, 2017
    [Twitter] 10 Twitter Tools You’ll Actually Use
    Twitter marketing involves a lot of moving parts. As you can imagine, doing all of this within the native Twitter app can be frustrating, to say the least. There are hundreds of Twitter tools out there you could try, but that doesn’t mean your business needs them. What tends to happen is you read a list of 200 must-try Twitter tools, then rush to sign up for all of them. If Twitter tools were tangible products, most marketers would probably have a bin full of them covered in dust, sitting in the basement. What are some of your favorite Twitter tools?
  • TWIST IMAGE  |  TUESDAY, MARCH 7, 2017
    [Twitter] Six Links Worthy Of Your Attention #351
    Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . Exponential growth devours and corrupts - Signal V. Noise - Medium. Basecamp and Ruby creator David Heinemeier Hansson minces no words in this scathing indictment of the Venture Capital world, where words like 'Engagement' and 'Vitality' are ends that justify all means. Hugh for Mitch).
  • PAM MOORE  |  TUESDAY, MARCH 7, 2017
    [Twitter] Use This Awesome Worksheet to Build Your Social Media Plan, Prioritize Audiences & Customer Segments
    You can’t move them to a loyal, paying customer and evangelist by shouting buzz and sales at them all day on Twitter and Facebook. Setting up a Facebook page or Twitter account is the easy part. Don’t waste another day on Twitter spamming, blasting noise. “Why can’t we just skip the social media strategy stuff and create some buzz for this amazing offer we have?” Even though I know you want to hear me answer “yes,” to this question, I can’t. Download it now! . Stop the Random Acts of Marketing! There is no way around it.
  • SPROUT SOCIAL  |  TUESDAY, MARCH 7, 2017
    [Twitter] Start Measuring Customer Satisfaction With Twitter Feedback by Sprout Social
    Twitter has become the go-to channel for many people to connect with a business or service provider. They turn to Twitter because its public, real-time and conversational nature means that many brands are available and ready to help—or at least they should be. Research shows that providing exceptional customer service on Twitter impacts the bottom line and has the potential to lead to customer satisfaction ratings of over 90%. We’re excited to announce that Twitter Feedback and the Twitter Feedback Report are now broadly available in Sprout’s Enterprise plan.
  • SOCIALFISH  |  TUESDAY, MARCH 7, 2017
    [Twitter] Do You Know the Value of Your Website?
    —— Recently I had a short Twitter conversation about whether valuable and important are equivalent when it comes to websites. This post originally appeared on the Tanzen Blog. carriehd value=importance, surely? Tracy Playle (@tracyplayle) February 15, 2017. platform.twitter.com/widgets.js. I do not think that they are. Of course most organizations know it is important to have a website. But I’ve come across very few who find their website truly valuable. important adj. marked by or indicative of significant worth or consequence. valuable adj. having monetary value.
  • WEBBIQUITY SMM  |  TUESDAY, MARCH 7, 2017
    [Twitter] The 11 Best Social Media Campaign Builders and Ad Monitoring Tools
    Plus, they’re dead simple…Rafflecopter…lets you add multiple ways to enter the contest, from following you on Twitter to signing up for your newsletter…It’s a quick and easy way to entertain users, and collect lead information.” — Mention. I love the simplicity by which the engagement within Twitter communities is tracked.” — ArCompany. SumAll enables agencies and consultants to connect unlimited Facebook, Instagram, Twitter, LinkedIn, YouTube and Google Analytics accounts for their own accounts and client reporting. Social Media Campaign Builders.
  • BUFFER SOCIAL  |  MONDAY, MARCH 6, 2017
    [Twitter] Know What’s Working on Social Media: 26 Free Social Media Analytics Tools
    With Buffer’s free plan, you get all the major engagement stats for every update you post on Facebook, Twitter, Google+, and LinkedIn. One of our favorite Twitter tools , Followerwonk shows you detailed breakdowns of your followers and activity. Click on the Analytics tab, enter a Twitter username (either yours or someone else’s), and view information on followers and following. For account tracking, you can monitor your brand’s or competitor’s engagement on Twitter, Instagram, or Facebook. Twitter analytics. How have my followers grown this month? Buffer.
  • SPROUT SOCIAL  |  MONDAY, MARCH 6, 2017
    [Twitter] Social Media Demographics to Inform a Better Segmentation Strategy
    Twitter. Twitter Demographics. Twitter is still a big question mark for some users, but for businesses, agencies and enterprise organizations, it’s the lifeblood of social media engagement. Twitter is growing more popular as the top option for social customer service. Twitter can be that source of contact, but it starts with understanding who your demographic. Source: The collected data comes from the Pew social media report and Twitter’s About Page. Twitter Age & Gender Demographics. 36% of 18–29 year olds use Twitter. LinkedIn.
  • TWIST IMAGE  |  MONDAY, MARCH 6, 2017
    [Twitter] Uber Is In The News (For The Wrong Reasons), Facebook Is In The News (For The Right Reasons) And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . Uber is back in the media for all of the wrong reasons. brand.
  • IGNITE SOCIAL MEDIA  |  MONDAY, MARCH 6, 2017
    [Twitter] Sina Weibo Gains Popularity and Facebook Improves Data Accuracy | Social You Should Know
    Tough competition for Twitter and Facebook’s latest moves to remove flaws in data. Sina Weibo Creeping Up on Twitter. After China blocked Twitter in 2009, a clone emerged in the form of Sina Wiebo. Here’s the rub in under 140 characters: Twitter is 6 million users away from stepping down in the pecking order. In addition to soon outpacing Twitter’s user base, Sina Weibo is doing one thing that Twitter has been unable to do yet: turn a profit. That and more in this week’s Social You Should Know. Facebook to Improve Data Accuracy.
  • PROBLOGGER  |  MONDAY, MARCH 6, 2017
    [Twitter] 7 Blogging Mistakes to Avoid in 2017
    Tony Messer’s Step-by-step Guide to Twitter for Local Businesses consists of a.pdf file, an infographic, and a 2,000+ words tutorial. Everybody makes mistakes. This is something that can’t be avoided all of the time. In fact, some of those errors can turn into some of your greatest learning experiences. However, one of the best ways to save time and money in your blogging is to learn from the mistakes of others. If you do that – and avoid those same pitfalls yourself – you will already be ahead of the game. After all, the blogosphere is really a community – and we’re all in it together.
  • SOCMED SEAN  |  MONDAY, MARCH 6, 2017
    [Twitter] Infographic: Changes To The Social Media Industry In 2016 and Early 2017
    Blogs Facebook Featured Google+ Instagram LinkedIn Pinterest Social Media Tech Twitter YouTube blog facebook news social social media social networking wordpressThroughout 2016 and into the early months of 2017 there have been some noteworthy headlines surrounding social media. From efforts to prevent the spread of ‘fake news’ to the announcement of Snapchat’s first physical product (Spectacles) – it’s been an interesting last year in the social media space! Cheers –Sean.
  • AUDIENSE  |  MONDAY, MARCH 6, 2017
    [Twitter] [Video] Minute Masterclass: Turning around a failing marketing campaign, on a budget
    One that can produce tremendous results in terms of CTR, PR, and driving a fanbase to act is Twitter DMs. Welcome to the latest Audiense ‘Minute Masterclass’: the fourth in a series of videos that sticks around as long as a Hoxton foodie trend. Picture this, you’ve spent months working on a marketing campaign, you’ve invested significantly in its success, but no dice. The campaign isn’t performing at the level you wanted, and to really put the boot in, you’ve also run low on funds and you’re not likely to get much more. Download the eBook here.
  • PROACTIVE REPORT  |  SUNDAY, MARCH 5, 2017
    [Twitter] 10 Tips for Using Facebook Live to Build an Audience
    Follow me on Twitter. Live video streaming is all the rage. Facebook has the largest digital audience, so Facebook Live is the obvious choice to reach and engage almost any audience. If you’re a one-man-brand, a small business or a large concern, this technology can boost your marketing and digital PR efforts. Facebook suggests you just press the Live button and start broadcasting. And you can do that. However, if you’re using Facebook Live as part of your marketing or PR tactics, there are a few things you should to do first. A one-off live video is not going to build a loyal audience.
  • TWIST IMAGE  |  SUNDAY, MARCH 5, 2017
    [Twitter] They Ask And You Answer With Marcus Sheridan - This Week's Six Pixels Of Separation Podcast
    twitter. advertising advertisingpodcast audio blog blogging brand branding businessblog businessbook businesspodcast businessthinker contentmarketing davidusher digitalmarketing digitalmarketingagency digitalmarketingblog facebook google inbound inboundsales itunes jwalterthompson jwt leadershippodcast managementpodcast marcussheridan marketing marketingblog marketingpodcast mirum mirumagency mirumagencyblog mirumblog mirumpodcast riverpoolsandspas socialmedia thesaleslion theyaskyouanswer twitter wppMarcus Sheridan is an incredible human being. Enjoy the conversation. . audio.
  • THE REALTIME REPORT  |  FRIDAY, MARCH 3, 2017
    [Twitter] How to Capitalize on Instagram as a Small Business
    Since it was first introduced five years ago, it has overtaken Twitter to become the social media’s rising star for businesses. In the very beginning it was platforms such as Facebook and Twitter that dominated when it came to social media for small businesses, but Instagram is making ground on these platforms due to its visual nature. How to Capitalize on Instagram as a Small Business. Instagram’s user base is growing at high speed passing the 600 million follower mark back in December 2016. So how can you use this platform to your advantage as a small business? percent rise.
  • KATIE LANCE  |  FRIDAY, MARCH 3, 2017
    [Twitter] Smart Social Media Tools and Automation
    Each time I change my Facebook profile photo, my Twitter profile photo changes automatically too. When I post an Instagram photo, it also tweets the photo but it tweets the photo as a Twitter photo. You can also find this information in your Twitter or Instagram analytics or your Facebook insights. This will ensure even Twitter with 140 characters has a clear message. When it comes to social media marketing, I often get asked about tools to help make the process easier, faster and more streamlined. Here are my thoughts on this…. You can’t outsource that. Snap it?
  • TWIST IMAGE  |  THURSDAY, MARCH 2, 2017
    [Twitter] Six Links Worthy Of Your Attention #350
    Feel free to share these links and add your picks on Twitter , Facebook , in the comments below or wherever you play. Is there one link, story, picture or thought that you saw online this week that you think somebody you know must see? Check out these six links that we're recommending to one another: . Two views on Human Error - Johan Bergstrom - Lund University. "My My friend, John Allspaw , has been campaigning hard to warn us about the risks of automation. This is interesting, but also a public service." Alistair for Hugh). Night In The Woods: The Kotaku Review - Kotaku. "My brand.
  • IGNITE SOCIAL MEDIA  |  THURSDAY, MARCH 2, 2017
    [Twitter] Are Brackets Overdone On Social Media?
    Social Media Marketing Brackets Facebook Brackets Instagram Brackets Twitter March Madness Facebook March Madness Instagram March Madness Social Media March Madness Twitter Social Media BracketsMarch Madness is right around the corner, and you know what that means, brackets, brackets and more brackets. Avid college basketball fans everywhere will be filling them out, and subsequently crumbling them up half way through the first round of games, but how will brands utilize the bracket mania on the social landscape? So, let’s take a look how. Create your Own. Bracket Posts.
  • PIXLEE  |  THURSDAY, MARCH 2, 2017
    [Twitter] 5 Free Hashtag Analytics Tools That Every Brand Needs
    Hashtags are a central part of finding and joining social conversations on a number of platforms, including Twitter, Instagram, and Pinterest. If you're a brand, hashtags can help you to build brand awareness, connect with your target audience, and start and participate in conversations related to your products. They're also essential for community building, as well as for the creation and curation of user-generated content
  • UNMETRIC  |  THURSDAY, MARCH 2, 2017
    [Twitter] How Brands in the Pharmaceutical Industry Stack Up
    Bayer has the largest number of Facebook Fans while Novartis leads on the Follower front on Twitter and Instagram. Merck had the highest growth rate of 56% on Facebook and Allergan was the brand to grow fastest on Twitter, at a rate of 28%. Amongst the 15 brands analyzed, Abbvie has the highest Engagement Score of 291 on Twitter. In 2016, Bayer seems to have gotten over 40,000 @mentions on Twitter. Social media has been established as one of the key channels of the modern day marketing mix. Time Period - Jan 01 - Dec 31, 2016. Social Presence. Fan Base. growth rate.
  • WAXING UNLYRICAL  |  THURSDAY, MARCH 2, 2017
    [Twitter] 3 Lessons Elise Perkins Didn’t Know She Gave Me (and You)
    Btw – this month’s #measurePR Twitter chat features 5 incredible women (h/t to Womens History Month) who have made careers of doing just that. Twitter Facebook Google+ LinkedIn 3 Lessons Elise Perkins Didn’t Know She Gave Me (and You). Elise Perkins (one of my Social PR Virtuosos and early coaching clients and colleague + friend) wrote a really great blog post a couple of days ago. She talked about what her influencers taught her in 2016. She names me among them, but that’s not why I think it’s a great read. The three truths. Scratch that.
  • AGORA PULSE  |  THURSDAY, MARCH 2, 2017
    [Twitter] What Should I Do with Negative Reviews on My Facebook Page?
    Trolls don’t spend all their time just hanging out on Twitter.). Even the best businesses get negative reviews. Your well-practiced processes can fail, a poor quality product can slip through or a team member can have a really bad day. What should you do when you get negative reviews on your Facebook page? Should you ignore them? Should you delete them? In this post, we’ll walk you through all the available options and take a look at some best practices. Handling critical reviews. If you run a business, you are going to get unhappy customers. Mistakes happen. See how U.K.
  • SIMPLY MEASURED  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] How to Quickly Identify Influencers with Simply Measured
    Look at your most engaged and most followed users: Simply Measured’s Twitter Account Report surfaces the users who’ve engaged with your brand the most regularly, and users who’ve engaged with your brand that have the most followers. When I tell my group of friends that they should download an album, watch a new TV show, or read a new comic book, they generally listen. But if I were to tell them which sports car to buy, they might laugh in my face. We all have a circle of influence, but we may only be influential about certain topics. Reach. Resonance. Relevance.
  • SPROUT SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] 8 Reasons Your Instagram Followers Aren’t Buying
    Instagram isn’t the same as Facebook, Twitter or any other network so you have to account for that in the way you approach it. Are you investing time, money and resources into Instagram, and only getting a handful of Likes and followers in return? While comments, Likes and new followers are great, they don’t always equate to new customers. Although Instagram is mostly known as a great tool for branding and engagement , it can also be a direct source of new customers. The challenge is figuring out how to turn casual followers into leads and buyers. You’re Hard Selling.
  • DIRECT MARKETING OBSERVATIONS  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] Why Snapchat Content and the Longevity of Social Media Content are so Similar
    That means twitter content will not necessarily play well on Facebook and or Facebook content will not necessarily work on Linkedin-particularly after LinkedIn’s latest site changes*. Follow me here. The principal concept of Snapchat is that pictures and messages are only available for a short time before they become inaccessible. They become obsolete if you will. When a brand pushes out a “piece” of social media content, they’re hoping that content will move the needle in the form of a standard KPI, i.e. mentions, likes, favorites or followers. Give it to them.
  • RAZOR SOCIAL  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] How to Identify and Engage with Influencers Using GroupHigh
    For example, I might follow them on Twitter and share their content. Would you pay more attention to an influential person in your field that you trust and respect, or to an ad from a brand that you may or may not have bought a product from? I bet it’s not the ad! Consumers tend to trust an influencer more than an advertisement. Companies are increasingly realizing the importance of influencer marketing and are using it to extend their brand reach and bring in more customers. ” A practical example. I used GroupHigh to find them. micro influencers). Summary.
  • PROBLOGGER  |  WEDNESDAY, MARCH 1, 2017
    [Twitter] 6 Highly Effective Ways to Collect Leads Via Your Blog
    Even if you have a few hundred or thousand followers on platforms like Facebook and Twitter, you face an uphill battle when it comes to gaining significant traction. Follow him on Twitter and LinkedIn. This is a guest contribution from Larry Alton. In the early days of blogging, there were lots of small niche blogs that resembled online journals or diaries. They were nothing more than virtual spaces for storing thoughts, beliefs, and memories. However, as the internet evolved, so did blogging. To use a business term, blogging has become a key source for lead generation.
  • MYRLAND MARKETING  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] Breaking: Social Media Comes of SCOTUS Age
    ’ And the justices showed a level of familiarity with social media that was surprising, given that most justices, when asked, say they don’t use Twitter or Facebook.” Justice Kagan stated: “So a person in this situation, for example, cannot go onto the President’s Twitter account to find out what the President is saying today? I mean, we’re sort of aware of it because the President now uses Twitter. But in fact, everybody uses Twitter. All 50 governors, all 100 senators, every member of the House has a Twitter account.
  • SPROUT SOCIAL  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] 7 Tips to Launch Successful Twitter Promotions
    Whether you’re trying to promote a blog post, upcoming event or your products, Twitter is a great option. Despite increased competition on the platform and the move to an algorithm based feed, Twitter promotions can still be effective if well executed. With over 300 million monthly active users , there’s no shortage of people to market to on Twitter. We’ll go over all that and more, to help you launch a Twitter promotion that brings in results. The Recipe for a Successful Twitter Promotion. Twitter Contests. Do you want more followers?
  • CONVINCE & CONVERT  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] 139 Instagram Marketing Facts Every Brand Needs to Know
    Facebook, Instagram, Twitter, and others are easily available through mobile, and 1.97 Per-follower engagement on Instagram is 58 times higher than Facebook and 20 times greater than Twitter. Use of the internet has increased dramatically in recent years. The rise of smartphones and tablets introduced the concept of ubiquitous information, and internet users are exploiting their data plans to the fullest. A successful digital marketing campaign is no longer limited to traditional paid ads and banners. Even top international brands use social media to its fullest. More than 2.3
  • SPIN SUCKS  |  TUESDAY, FEBRUARY 28, 2017
    [Twitter] Where Earned Media Belongs in the Content Marketing Mix
    Communication Media Relations content marketing institute feedly Influencer marketing marketing in the round media relations PESO model referrals twitter list unique URL word of mouthIn a PESO model, not only do you break down internal silos and integrate communications, you extend earned media outreach through content marketing. The post Where Earned Media Belongs in the Content Marketing Mix appeared first on Spin Sucks.
  • AGORA PULSE  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] How To Manage Your Instagram Followers
    Like Twitter, Instagram lets us reach out and interact with anyone who has an open account. Unlike Twitter it’s not easy to manage your Instagram followers. Twitter gives us lists that filter our view to just the people we add to them. You can tag people from this tab in the same way you might add them to Twitter lists. Assign one word tags to the user in the same way you would assign them to Twitter lists. You’ll find your customers, your advocates and the people who influence them there. There is no Instagram alternative. The Big Unfollow.
  • DEVUMI  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] The H&M Foundation Use Social Media to Support UN Refugees
    Business Case Studies Facebook Twitter Vimeo YouTube business content marketing hashtag marketing online marketing social media marketing twitter followers twitter marketing video marketing vimeo marketing viral marketing youtube marketingThe growth of social media has been a boon to many groups, including nonprofit organizations. It has given them an important new venue to promote their causes. In order for them to get the most out of the various platforms their social campaigns need to be well laid out. To nonprofit foundations recently teamed up: […].
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] How to Market Your Brand to All Generations with Social, Content, and More
    Instagram and Twitter, though, are largely used by a younger crowd. On Instagram and Twitter, it might be smart to target it to a younger audience. If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. There’s been a lot of research done on targeting your marketing to specific demographics , but how can you create a plan that reaches a broad audience while still being effective? How to Increase Social Conversions Download. Basics of Cross-Generational Marketing. Email.
  • SIMPLY MEASURED  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] How to Market Your Brand to All Generations with Social, Content, and More
    Instagram and Twitter, though, are largely used by a younger crowd. On Instagram and Twitter, it might be smarter to target it to a younger audience. If your business provides a product or service that appeals to a wide range of age groups, you need to develop a marketing strategy that reaches across generations. There’s been a lot of research done on targeting your marketing to specific demographics , but how can you create a plan that reaches a broad audience while still being effective? How to Increase Social Conversions Download. Basics of Cross-Generational Marketing. Email.
  • SPROUT SOCIAL  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] 47 Social Media Statistics to Bookmark for 2017
    Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Instagram drives the most engagement per post compared to any social network–84 times more than Twitter, 54 times more than Pinterest and 10 times more than Facebook. Twitter Statistics. Twitter continually gets pushed aside from its competitor, Instagram. However, more businesses are turning to Twitter for faster customer service actions. It’s still important to know your essential Twitter statistics in 2017. 73.4%
  • TWIST IMAGE  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] Instagram Wants To Eat Snapchat, BlackBerry Has Zero Percent Of The Mobile Market And More On This Week's CTRL ALT Delete Segment On CHOM 97.7 FM
    twitter. Every Monday morning at 7:10 am, I am a guest contributor on CHOM 97.7 FM radio out of Montreal (home base). It's not a long segment - about 5 to 10 minutes every week - about everything that is happening in the world of technology and digital media. The good folks at CHOM 97.7 FM are posting these segments weekly on iHeart Radio , if you're interested in hearing more of me blathering away about what's going on in the digital world. The segment is called, CTRL ALT Delete with Mitch Joel. This week we discussed: . This week, Pierre Landry sits in for Terry Dimonte. Staggering.
  • BUFFER SOCIAL  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] Social Media Algorithms: How They Work and How to Use Them in Your Favor – Michael Stelzner [SSM032]
    How the Facebook and Twitter algorithms work. Buffer on Twitter. Social Media Examiner on Twitter. Due to the implementation of algorithms over the last year or so, we’ve completely gotten rid of our evergreen reposting strategy on Twitter and LinkedIn and only selectively repost to Facebook. You can follow along with Michael on Twitter here or check out Social Media Examiner on Facebook here. We’d love to connect with you at @buffer on Twitter or with the hashtag #bufferpodcast. Social media algorithms are a lot like “Dog Years.”
  • PROBLOGGER  |  MONDAY, FEBRUARY 27, 2017
    [Twitter] 182: How to Use MindMaps in your Blogging
    In the section on social media as a way to drive traffic, I might start to brainstorm on how do you get traffic from Facebook, how do you get traffic from Twitter, how do you get traffic from Pinterest? You want to post to Twitter five times, you’re going to post to Facebook three times and then begin to outline at what frequency do you want those posts to go out. How to Create MindMaps for your Blogging. Today’s episode is about Mind Mapping. In fact – I designed outlined this whole podcast in a mindmap which I’ll show you in today’s show notes. MindNode. MindManager.
  • WAXING UNLYRICAL  |  SUNDAY, FEBRUARY 26, 2017
    [Twitter] Announcing The Social PR Apprentice™ Training Program
    Twitter Facebook Google+ LinkedIn Announcing The Social PR Apprentice™ Training Program. You’re probably gearing up to watch the Oscars tonight, or do your laundry (don’t do laundry on Sundays, that’s no fun!), or whatever it is you do on a Sunday. And so you should. But one thing you should DEFINITELY do today is check out my NEW training program, which you are hearing of before anyone else. And which, if you act today, you can get for an incredibly low, ONE-TIME fee. Drum roll, please… The Social PR Apprentice ™ is here! What. ” mini-training. How much.
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