Small Business Mavericks

5 Questions To Answer On Your About Page

Small Business Mavericks

If you travel to your customer’s location to perform a service, is there a limit to how far you’ll travel? When you wrote your About page , did you have a specific strategy or did you just “wing” it? If you aren’t satisfied with the content on your About page, ask yourself why you wrote it. Ask yourself what you expect your customers to get out of it. The truth is, your About page isn’t really about you at all.

What Is A Heat Map?

Small Business Mavericks

It can show you where the most mouse movements occur, which indicates where users’ eyeballs travel, and even which links are clicked on the most. If you are new to Internet marketing or website development, or you just simply have stuck to the basics, then you might wonder what a heat map is and how it can help you improve your website and lead to greater revenues. Even increase your ROI.

Trending Sources

How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands. Of course, most people are using the social networks for personal reasons, but you should pay attention to these numbers.

Small Businesses – How To Help Them

Small Business Mavericks

They may very well see something they want and will get it there before traveling on. Did you know there are an estimated 21.5 million small businesses in the United States? Those same small businesses contribute 44% of all business in the United States. This is phenomenal. One would think it would be less than that simply because of the large corporations. It just goes to show you that small businesses are favored among the citizens of the United States.

Social Media: The New Word Of Mouth

Small Business Mavericks

Word of mouth advertising is essential, but in the future that word of mouth will travel via social media. It will travel near and far. A new study shows that small business owners recognize the value of word of mouth advertising, but they don’t see a need for social media. Perhaps SMBs are not aware that social media is the new word of mouth. Let’s face it, we live in a world where the Yellow Pages are used less and less often.

Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing is the second most popular search engine, and according to a recent article on Search Engine Journal, Bing tends to be preferred by certain parts of the market. If those Bing-users are in your target market, you should look at Albert Costill’s 10 Ways to Optimize a Website for Bing. Who Are These People?

Don’t Overlook What Only Your Business Can Do

Small Business Mavericks

Time zones are a symptom of modern technology because when you didn’t travel fast, you didn’t need to have them. Social media marketing tends to have a global outlook, but it is built on a local foundation. With today’s technology, kids in Guam videochat with moms in Pennsylvania for Mother’s Day, even though Guam had that holiday the day before they spoke. That is pretty overwhelming if you think about it too hard.

Pinterest Is Getting More Interesting

Small Business Mavericks

Travel. As if the fast growing social media site Pinterest wasn’t interesting, they’ve recently added a new feature to make it more so. They’re calling it Interests. It’s a simple concept, really. And it sort of makes you wonder why they’re just now getting around to adding it to the site. The idea is to provide broad categories for users to place their pins.

Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

In essence, anything that MUST be posted by a certain date or time can be pre-scheduled if you think you’ll forget, you might be traveling, or there is a chance the message won’t get posted. As more and more small business owners take up social media marketing , applications have been developed to make that process easier. Some of those applications have features that allow you to pre-schedule your messages for various social media outlets.

Mobile Advertising Segmentation – Tablets & Smartphones

Small Business Mavericks

Tablets dominate travel and local. Cynthia Boris at Marketing Pilgrim reveals some interesting tidbits about tablets and smartphones regarding mobile advertising click-throughs. Here’s a run down of some of the more interesting findings: Smartphones dominate games, social media, communications, productivity apps, news, weather, dating, sports, and shopping. Tablets have a slight edge on books and reference materials.

Why Might Yelp Want SeatMe?

Small Business Mavericks

Travel companies. Large companies often acquire smaller companies because they want access to the technology, or they want the personnel involved with the company due to its talent. Another reason larger companies often acquire smaller companies is because they are planning to start offering a similar service. It’s easier to move into a business niche by acquiring a company already there than it is to start from scratch. So why might Yelp be interested in SeatMe ?

What’s A Rich Pin?

Small Business Mavericks

Most likely, you’ll see Rich Pins for books, music, auto and travel categories, and possibly for other categories as well. Pinterest has something new they’re calling Rich Pins. These are pins that you can add to your website that will give additional information to people who see your pins on Pinterest. There are three types of Rich Pins. Product Pins – These are great for e-commerce sites or websites with shopping cart items.

Google Trends Adds Top Charts Lists

Small Business Mavericks

Top Charts places them all in 6 primary category labels, which are Business & Politics, Entertainment, Nature & Science, Shopping, Sports, and Travel & Leisure. Just in case you need a new search tool, Google has added one. It’s called Top Charts and it’s a part of the Google Trends project. Top Charts allows you to search for the top searches in a variety of categories by region and by month. It goes back to January 2004.

How Facebook Graph Search Will Improve Your Business

Small Business Mavericks

Travel destinations. A few days ago, Facebook introduced Graph Search. You can sign up here. With Graph Search, Facebook users will be able to search and find business recommendations from their friends. This is good. And there are certain types of businesses that will benefit from this in a big way. These include: Local businesses. Restaurants. Artists, musicians, and authors. Any business where a recommendation might be expected. Picture a young lady planning a wedding.

Social Media and Travel

Social Media Marketing

It means that more of us are doing things on the web (or mobile web, as the case may be) while we're on the go, and there are certain things those of us in the digital world look for when we travel - at least with regard to infrastructure. travel social media trends Twitter

5 Ways Hospitality Marketers Can Use Travel Influencers

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Social media influencers' reach on different social media platforms can equal over 5 figures in new bookings for travel brands

Marketing, Time Travel and Dr Who

Engaging Brand

It strikes me that it is an example of the power of time travel in marketing! Photo's are the ultimate time travel accessory. Photo's therefore are like the ultimate Dr Who time travel box. It is not whether you are in the photo, it is whether the photo triggers the time travel.

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). Eye for Travel : San Francisco, CA (April 24-27 2017). Digital Travel Summit : Henderson, NV (May 8-10 2017).

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone).

The New Business Traveler

Twist Image

While it's nice to think that Skype , WebEx or Facetime removes the need for business travel, nothing could be further from the truth. The thing is, that technology can now enhance the business travel experience. As brutal as travel is (and, as a Super Elite member, I can tell you that the road is hard, cold and miserable), it has changed dramatically over the years. If I have to travel for more than five nights for business? Great travel apps. business travel.

A First-Class Guide to Social Media for Travel

Sprout Social

From inspiration to reminiscing, travelers turn to social media throughout every step of their journey. Social media has a huge influence on travel-related purchases. In fact, of those who use social media to research travel, only 48% followed through with their original plans.

Class 32

3 Common Sense Tips for Holiday Travel (Stay N Abroad)

Stay N' Alive

With many of us hitting the road and the skies during the next week, here are a few common sense tips to make traveling a little easier. social tips Travel holidays

10 Amazing Tricks To Get The Most Out Of Your Travel

Peg Fitzpatrick

I love to travel! I’m going to share some of my favorite travel hacks with you. Try this app for travel budgeting: Trail Wallet. There’s tons of great travel pins on Pinterest with recommendations for places to visit and to add to your travel bucket list.

Business Travelers Increasingly Vulnerable To Data Theft

The Realtime Report

Business Travelers Increasingly Vulnerable To Data Theft. trillion in 2019 to $6 trillion by 2021, one area of particular concern is information security while traveling on business. Business travelers are also far more likely to connect to insecure Wi-Fi networks while traveling.

Powerful Storytelling Secrets from National Geographic Travel – Lindsay Smith [SSM028]

Buffer Social

With more than 25,000,000 adoring fans across social media, National Geographic Travel is a poster child for the power of storytelling in marketing. This is the approach that National Geographic Travel takes to every one of their stories. Nat Geo Travel on Instagram.

Walking the Content Road Less Traveled

Waxing UnLyrical

Ready to make some magic by walking the content road less traveled? Twitter Facebook Google+ LinkedIn Walking the Content Road Less Traveled. Content Marketing Personal content strategy creativity in content road less traveledHey, Content Strategist!

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Lessons Learned From the Traveling iPhone

Waxing UnLyrical

So heavy of heart, frantic of furrowed brow, and voluminously vexed, I made my way to the hotel shuttle that was waiting to cart me to a Hilton-full of traveling Orgonians (that’s not a typo, that’s how they pronounce “Oregonians,&# ask Mo Sherifdeen ).

The “Traveler” Rules of WordPress Plugin Management

ProBlogger

WordPress: The Light Traveler Let's visualise your WordPress blog as a celebrity that decides to go on a journey, destination and length unknown. Along that journey our traveler is frequently stopped and asked for autographs. Our well-known traveler carries everything she needs to deliver, pen and white paper, in her backpack. Since she doesn't have too much to juggle our traveler can quickly stop and handle this easily. The 'Traveler' Rules 1.

4 Apps For the World Traveler

Firebelly

Next Spring I will be traveling to Sydney, Australia to study abroad for 5 months. The app will take all travel confirmation emails and organize it for you.

The Best Piece Of Business Travel Advice

Twist Image

The fundamental difference in my travel (when compared to many other businesspeople who have to travel) is that I travel so many miles, because I refuse to stay out on the road for anything beyond a day (or two, if it''s absolutely essential). Most people want to know the best tips and tricks for business travel. I keep a separate set of toiletries for travel, so that I don''t have to constantly pack and unpack stuff like a toothbrush or floss. business travel.

Travel Essentials for PR Pros, Or: What’s In Your Wallet?

Waxing UnLyrical

we’re approaching the height of summer vacations and travel. These “things” are what I’ve found to be travel essentials for the PR pro on the go, and I figured the info might be useful to you. Travel Essentials for PR Pros, Or: What’s In Your Wallet?

The Best Piece Of Business Travel Advice

Twist Image

I use one particular technique/tactic that makes business travel all that much more palpable. The most frequent question I get asked is how I cope with travelling so much. The truth is that I don't feel like I'm away from home or the Twist Image offices all that much because my frequency of travel is mostly due to my desire to race back home as quickly as possible. But, that's not the best piece of business travel advice I can offer you. air travel. travel.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. San Francisco World Travelers. Photo Credit: SavorTheSuccess.com.

5 Events for Busy Entrepreneurs Who Love Traveling

Idaconcpts

No matter where your travels take you, you’re in the vicinity of colleagues interested in exchanging ideas, conversation and insight; here are five events for busy entrepreneurs who love traveling : 1. San Francisco World Travelers. Photo Credit: SavorTheSuccess.com.

How I Got a Book Deal Through My Travel Blog

ProBlogger

It was from an editor at one of the biggest publishing companies in the world – she’d stumbled across my travel blog and noticed I was working on a book about my adventures; she wanted to know if I could send her a draft of what I’d written so far.

4 Technology Conferences to Create Your Traveling Schedule for 2013

Idaconcpts

Grab New York Tourist Pass to make the most of your NYC travel experience! With 2012 serving up the latest and greatest technology, from smartphones to industrial solar arrays, this year is only going to get bigger, better, and more exciting!

Can Travel Bloggers Live Well From Their Blogs?

The Realtime Report

Can Travel Bloggers Live Well From Their Blogs? Travel blogs have become quite popular over the years, and it’s easy to see why the best of the bunch have come so far. However, creating a successful and profitable travel blog isn’t as easy as playing 7Sultans mobile games.

Will Social Media Influence The Travel Channel Launch's of "Deep Fried America?" An interview with host Jay Ducote

Diva Marketing Blog

Seems the Scripps Networks Interactive brass thought so too because they offered Jay an amazing opportunity to film a pilot for a sister network, Travel Channel. Jay Ducote, Deep Fried America : Deep Fried America presents a great mix of drool-worthy food, talented chefs and fun travel.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. This week, she joined #SproutChat and shared her insights for making the content your travel brand produces stand out and getting visitors in the door.