Small Business Mavericks

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Social Media: The New Word Of Mouth

Small Business Mavericks

Word of mouth advertising is essential, but in the future that word of mouth will travel via social media. It will travel near and far. If your business is less than ten or fifteen years old, then I’d say you need to develop a social media presence.

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How Consumers Use Social Networking Sites

Small Business Mavericks

12% research travel offers or holiday destinations. A study carried out by Sensis shows how consumers are using social networks. Here are some of the findings: 12% research products they’re interested in purchasing. 11% follow brands in hopes of receiving special offers. 15% follow or search for information on specific brands.

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5 Questions To Answer On Your About Page

Small Business Mavericks

If you travel to your customer’s location to perform a service, is there a limit to how far you’ll travel? Point them out and keep them focused on the needs of your customers. What service areas do you cover? This is very important for local businesses. Make it positive.

Questions 111
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Who Uses Bing? Make Sure They Can See You

Small Business Mavericks

Automotive searches, education, telcom, travel, business & finance tend to be favored searches on Bing. Bing and Yahoo tend to be favored by specific demographics: slightly more women than men. households with children. households with incomes over $75,000. college graduates. graduate school students. those aged 35 and older.

Yahoo 98
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Do You Pre-Schedule Social Media Messages?

Small Business Mavericks

In essence, anything that MUST be posted by a certain date or time can be pre-scheduled if you think you’ll forget, you might be traveling, or there is a chance the message won’t get posted. Timed promotions (so you don’t forget or get overrun with events). Dated messages.

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Google Trends Adds Top Charts Lists

Small Business Mavericks

Top Charts places them all in 6 primary category labels, which are Business & Politics, Entertainment, Nature & Science, Shopping, Sports, and Travel & Leisure. That’s a lot of categories.

Trends 111
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Pinterest Is Getting More Interesting

Small Business Mavericks

On the flip side, when you share a pin that falls into one of these broad categories, then your pin will be added to that interest, giving it broader exposure to the Pinterest field of potential pinners. Categories include: Videos. Celebrities. DIY & Crafts. Film, Music & Books. Home Decor. and Weddings. But that’s not a full list.

Film 101