Mindjumpers

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OtterBox #UnderTheCover Campaign

Mindjumpers

We travelled to 6 key markets and worked with 6 different creatives to discover their unique stories. So when OtterBox came to us needing a campaign about the importance of protecting your phone, what did we do? We went on a mission to discover what’s going on #UnderTheCover.

Campaign 100
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Memolane – A Social Media Trip Down Memory Lane

Mindjumpers

Tweet Memolane – “Your Time Machine for the Web” – is a new social media tool, which captures your entire online life in one timeline, so you can easily travel back in time and relive great memories. – Use a simple timeline to travel back in time with one click. – Add friends, explore their Memolane and share memories.

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#OtterBoxCityMeets

Mindjumpers

There was Parisian fashionista Sofya Benzakour , London trendsetter Joseph Clough , Dubai-based traveller Anika Morjaria , lifestyle extraordinaire and Berliner, Philipp Stehler and last but not least, fitness buff Donik Hamiti from Stockholm. The campaign launched with an experiential element.

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#OtterBoxCityMeets Campaign

Mindjumpers

We were lucky enough to team up with the most amazing influencers; Parisian fashionista Sofya Benzakour , London trendsetter Joseph Clough , Dubai-based traveller Anika Morjaria , lifestyle extraordinaire Philipp Stehler in Berlin and, last but not least, fitness buff Donik Hamiti in Stockholm. Wonder how it all went down?

Campaign 100
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Use of Social Media to Inspiration for All Businesses

Mindjumpers

Southwest reaches out specifically to influencers: travel bloggers, brand fanatics, avid travelers, and importantly, employees all contribute content. - . - Southwest Airlines works with outside partners as well, including Kansas City-based VML and Buddy Media.

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How To Post Effectively on Facebook

Mindjumpers

Here’s an overlook of which days is more effective to post at in different industries: TRAVEL AND HOSPITALITY INDUSTRY: RETAIL: FASHION: BUSINESS AND FINANCE: FOOD AND BEVERAGE INDUSTRY: > See the full report from Buddy Media here. Use for instance a tool to pre-schedule posts to reach fans when they are online and you are not.

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Case: The Swedish Army Makes You Think outside The Box – from within The Box!

Mindjumpers

In terms of creating engagement both physically and online, it was a great success: people traveled from all over Sweden to partake in the happening and shared their experience and thoughts about the campaign in social media. No tweets or status updates would help. It’s a success! And was it a success?

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