How Instagram Has Taken Over Tourism Marketing

Pixlee

But in a digital world where social media connects travelers and homebodies alike, would-be adventurers no longer have to depend on a travel agent’s recommendation for an exciting new trip. But today, you can’t form an effective tourism marketing plan without it. Geo-Tag Tourism.

6 Powerful Social Media Lessons from Tourism that will Boost Your Brand

Socially Sorted

We can learn a lot from the Tourism Industry when it comes to Social Media Smarts. . In this post I share 6 Powerful Social Media Lessons from Tourism that work… that you can implement in your business to boost your brand too! .

Trending Sources

#LoveCapeTown Campaign Shakes Up “Fam” Trip With Crowdsourced Tips for Travel Bloggers

The Realtime Report

Cape Town Tourism’s most recent marketing initiative used a clever combination of travel blogging, crowdsourcing and social media to draw attention to the city, ranked 23rd among the top 25 travel destinations worldwide in TripAdvisor’s 2012 list of Traveler’s Choice Destinations.

Top 10 Travel Marketing Conferences of 2017

Pixlee

We’ve put together our list of the 10 must-attend travel marketing conferences of 2017 for anyone looking to network with top travel professionals, learn about emerging trends, and build out an innovative tourism marketing strategy that speaks to today’s travelers. The NY Times Travel Show : New York City, NY (January 27 – 29 2017). Eye for Travel : San Francisco, CA (April 24-27 2017). Digital Travel Summit : Henderson, NV (May 8-10 2017).

46 Travel Tools to Optimize Your Next Vacation

Convince & Convert

As we bathe in the memory of friends, family and BBQ over this week’s Memorial Day holiday, our minds are now tuned up and ready to hit our favorite travel season – summer. Trippy – Like Pinterest, but dedicated exclusively to collecting and sharing travel ideas ( Web, iPhone).

New research about how to have more engaging Facebook posts

Akamai Marketing

Featured Study social media beverage days engagement facebook food pages post tourism travelWe’re all looking for quantifiable data for our social media efforts, right? That’s why I wanted to share with you the findings of a recent study by Buddy Media.

#SproutChat Recap: Creating Content for the Travel Industry

Sprout Social

This makes marketing for travel professionals easy, right? How do you get folks to your travel destination when cost and time often get in the way? Sprout All Star, Keri Jaehnig , has spent years working in the travel industry and has won several state tourism awards for her social media campaigns and marketing efforts. Travelers like to see what other people have done and experienced #SproutChat. Invite your audience to share their own travel adventures.

For Travel Destinations: Working Well with Bloggers

Bare Feet Studios

Here’s how you can interact with New Media Artists, aka Travel Bloggers: * Introduce yourself on Twitter and their blogs ; interact with questions and suggestions for their visit. HowTo News Social Media #SBOSM barefeetstudios bloggers engagement hawaii smcjournal smcobserver tourism travel visitlanaiI am producing a social media marketing campaign for the island of Lānaʻi, here in Hawaii.

Social Media: Australian Society of Travel Writers

Laurel Papworth

In November last year, I spoke on social media and the impact it has on the Travel Writers industry. Social Media and Travel writers. Anyway sorry for the delay, but you can download the Social Media and Travel Writers presentation from Slideshare or just flick through the slides above.

Social Media in the Industry: Customization is the Key to Success

Techipedia: Tamar Weinberg

Tourism/Travel/Hospitality. Goals: Connect with new clients who enjoy traveling. Strategy: Set up a Linkedin profile and join groups where prospective travel customers may be connecting. This is a guest post by Angela Denby.

Alicia Travels: Farm & More Event, Edinburgh

Absolute PA

Farm retail plays a huge part in the UK small business sector developing into wider areas including agri-tourism, entertainment and educational aspects. Next week I’m going on the road!

Bare Feet Studios Final Three for Best Social Media Campaign

Bare Feet Studios

It has gotten a tremendous response from the travel blogging community and been written up in numerous places. News Social Media awards hawaii honor Lanai LVB maui mvb pemawards smchi tourism travel

Four Tips for Bloggers Who Want to Work with the Travel Industry

ProBlogger

People are attracted to travel blogging for a lot of reasons. Still others are attracted to the niche travel blogoshpere for the sheer love of travel, and any partnerships with the travel industry are a bonus. While it is possible for a successful travel blogger to participate in media trips, the way we interact with the travel industry is key to our long-term success. But she is a travel blogger! This guest post is by Matt Long of LandLopers.com.

Summary of New Media Artist-in-Residence Program

Bare Feet Studios

This is the second time I have worked for MVB and they are so willing to get out there and do what it takes to keep Maui Nui a top travel destination! Be sure to read this summary over at Media Post and listen to my interview on the This Week in Travel.

Hotels and Social Media Travel Tourism

Laurel Papworth

I know that travel consumers booking via my hotel website i.e. direct customers are more loyal, bring more revenue and tend to travel more often. In 2009, even the top 30 major hotel brands t increased their dependence on the Online Travel Agencies (OTAs)-from 25.4%

How Your Blog Can Score You Free Travel

ProBlogger

This guest post is written by Anthony from The Travel Tart. When I first started my travel website in 2009, I just wanted to get my travel writing out there, because I was frustrated with the way traditional media worked.

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism?

Bare Feet Studios

Free Idea: Podcaster-in-Residence Saves Hawaii Tourism? We were talking about PodCamp Hawaii and we were agreeing how every blogger/podcaster is a “travel blogger&# when in Hawaii.

Tourism: Festivals are Powerful Economical Tools | Bare Feet Blog

Bare Feet Studios

We hope the local business and tourism community will collaborate with us to showcase our beautiful state and akamai kama’aina. The internet is the most influential method of travel planning; can’t play it up enough. Most travel planning self-serve online.

Amsterdam’s Schiphol Airport Launches Interactive Game Powered By Instagram Photos

Convince & Convert

It’s also somewhat unexpected from an airport versus say, a tourism board, airline, hotel, or other attraction. Word-of-mouth social sharing of images, videos and online reviews have been proven to greatly influence travel decisions.

How to Get More Facebook Reviews (without even asking)

Socially Sorted

Without turning this into a travel blog, I can safely say that the “ Last Chance Saloon ” might well have been one of my favourite travel experiences. Now, I’m a social media strategist so I like to check into places I love – especially in the tourism industry.

7 Awesome Hacks to Promote Your Social Media Posts

Convince & Convert

The travel, tourism, and hospitality industry, for example, uses a host of different hashtags like #travel and location-specific hashtags, like #”country” (#spain, for instance), #”city”, #”airport”, etc. Image via Unsplash.

Content Marketing is More Than Just Blogging

Firebelly

According to Jeremy Williams , social media director for the Indiana Office of Tourism Development (and my boss when I do travel writing for IOTD), blog posts with photos get more traffic than blog posts without. Content marketing is about more than just blogging.

The Case for Active Users as Social Media Community Managers

Akamai Marketing

Here’s another example, during the recent tsunami warning in Hawaii, only one travel and tourism brand was active in the discussion: Starwood Hawaii . Travel and tourism in our state’s largest industry.

The bus to Hawaii: Marriott boosts Hawaii Bookings 40% with event.

Akamai Marketing

The campaign, a road tour, dubbed the “Spirit of Aloha” includes Hawaiian travel and tourism executives, 3 dancers & 2 musicians on loan from the Polynesian Cultural Center as well as Maui’s Camile Velasco of American Idol fame. Once the team was on the mainland, it was “all bus, all day” as the caucus went from early morning local shows to day-time meetings with travel and tourism promoters bringing Aloha and sunshine at each stop.

Top 10 Image Trends for Powerful Visuals that Stand Out

Socially Sorted

If you work in Tourism then get savvy with 3D. Even if you don’t work in Tourism, use 3D photography to bring your community into the world you live in. . A photo posted by Family Travel Bloggers (@ytravelblog) on Sep 24, 2016 at 12:21am PDT.

Image Recognition in Action: How the Green KitKat Conquered the World

Talkwalker SM

Place the product in strategic travel locations with special marketing materials to tap the tourism market: airports, hotels.

The Future of Social Media (And How to Prepare For It): The State of Social Media 2016 Report

Buffer Social

Imagine being able to predict the next big thing on social media, knowing what social media will look like in 2017 and beyond and how will brands use social platforms to connect with their audience. As someone who works with social media every day, this information would be invaluable.

Cam Conversation: Business Travel to Hawaii, NextLevelHI, Facebook.

Bare Feet Studios

F8 2017 Recap: 10 Major Announcements Every Marketer Should Know

Buffer Social

Here’re some fun ideas I could think of: Travel agencies and tourism boards could let people explore certain places in VR before buying their tickets. We’re making the camera the first augmented reality platform. Mark Zuckerberg, Facebook F8 conference 2017.

Digital disruptor: How Bitcoin is driving innovation in entertainment, media and communications

SocialFish

Read PwC’s report to learn about the evolution and impact of Bitcoin, and its adoption in sectors such as entertainment, media video games, casino gaming, travel & tourism, telecom and internet. My friend David Neff has written an excellent white paper about Bitcoin for PwC.

Want to Create a Trail-Blazing Social Media Campaign? Here Are 13 Tips From Brands like Airbnb, Coca-Cola, and Starbucks

Buffer Social

Campaign details: Visit Victoria, the state tourism board, wanted its audience to see Melbourne in its true state and not only through high-quality, professionally-produced videos.

#SproutChat Calendar: Upcoming Topics for January 2017

Sprout Social

January 18, 2017: Travel Industry Content With #SproutAllStar Keri Jaehnig. This week we’ll talk social content creation for the travel and hospitality industry with Sprout All Star , Keri Jaehnig. Keri currently works in online marketing but has spent several years in international educational travel leading tours for Smithsonian Student Travel. Cheers to 2017! We’re excited to get this year started with #SproutChat.

UGC 6

How to Identify and Engage with Influencers Using GroupHigh

Razor Social

I’ve been working with a local tourism board recently to identify a group of influential travel bloggers and invite them to come to Ireland for a travel blogging event. For example, we tried ‘travel blogger’ and ‘travel writers.’

Win 1 of 10 Trips to The Great Barrier Reef in Queensland Australia

ProBlogger

I also received tweets from some tourism organisations. Lucky winners will not only experience the destination first hand, they will get to blog about it plus become a guest blogger for Tourism Queensland’s own blog later this year.

Introducing Instagram Reposting by Buffer: Never Run Out of Amazing Content

Buffer Social

Destination British Columbia is the Official tourism organization for British Columbia, Canada, and they often feature guest Instagrammers within their feed. One of the best aspects of social media is being able to share something with your followers. On Twitter, you can retweet.

UGC 24

Not Tracking Social Media ROI is Your Fault

Convince & Convert

We do this via survey for tourism clients, investigating the role of social interaction and content consumption on travel intent, length of stay, likelihood to return, etc. Last week, Susan Etlinger from Altimeter Group published the Social Media ROI Cookbook.

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Kickstarter for The Next Book – Cuba: Seven in 10

Geoff Livingston

Cuba: Seven in 10 (see our Kickstarter page) will feature 10 photographic takes on Cuba from each of shutterbug, representing our personal interpretations of Havana and Cuban culture as it is exists now before the American tourism rush. Image by Joe Newman.

8 Questions for a Big-Time Marketer Turned Influential Blogger

Convince & Convert

To dive further into this topic, I chatted with one of my favorite bloggers, James Hills, who runs a very successful travel blog. Q: You’re a travel blogger. People always talk about their dreams of being a travel blogger for the free trips.

How to Pitch Your Dream Company for a Win/Win/Win Blogging Collaboration [Case Study]

ProBlogger

Aussie Tourism Organisations: This one has been on my mind a lot. I obviously live in Australia, I love living here (and travelling around the country), and my audience always asks me questions about Australia—many have expressed a desire to visit.

#SproutChat Recap: Managing Social Media on the Go

Sprout Social

A4: News/entertainment, travel and tourism, non-profits #sproutchat. The Q2 2016 Sprout Social Index found that 34.5% of consumers identify social media as their top choice for customer care. Proving that consumers are sending inquiries to brands on social–but how long are they willing to wait for a response? Our survey revealed that people are willing to wait an average of four hours max. Once time is up, 30% admitted to seeking out a competitor.