It Pays to Provide Customer Service via Twitter (Report)

SocialTimes Twitter

In the telecommunications industry, customer were willing to pay $17 per month more for phone plans when receiving replies within four minutes, but when that wait exceeds 20 minutes, the will only pay $3.50

Facebook Eyes Internet.org Free Basics Launch in U.S. (Report)

SocialTimes Facebook

Brian Fung of The Washington Post reported that the social network has been in discussions with government officials and wireless carriers to bring Free Basics stateside. Fung also reported that Facebook has yet to engage in talks with major wireless carriers, instead focusing on smaller providers. MoffettNathanson telecommunications analyst Craig Moffett sounded a note of caution, telling Fung: There’s a bigger question of opening a Pandora’s box.

Trending Sources

8 Marketing Trends to Implement in Your 2012 Marketing Plan

yMarketingMatters

250+ million Americans carry mobile phones—over 80% of the nation’s population (Source: CTIA Wireless Association). Cell phones subscriptions will top 5 billion globally before 2011 (Source: International Telecommunication Union). What a year was 2011 for social media and marketing!

Trends 126

Mobile Will Restore Brevity to Media

Geoff Livingston

As 4G enters the marketplace, lightening fast wireless broadband will become an empowering technology. Consider that wireless empowered smartphones and tablets will continue to drive down the digital divide.

What Keeps The Chief Marketing Officer Awake At Night? - Part 3

Twist Image

A very senior Chief Marketing Officer at one of the largest telecommunications companies in North America leaned over my shoulder after someone mentioned the famed Gartner report at an event, and sighed, "if I hear about this report one more time, I am going to blow a gasket." Is Gartner right about Chief Marketing Officers spending more on IT than the Chief Information Officer in the coming years?